Tag: Peter rahal

Following the $600 million sale of RXBar, co-founder Peter Rahal felt compelled to redefine the protein bar market once his non-compete clause expired. The story behind the David Protein bar is a tale of a seasoned entrepreneur using his experience and new technology to create a product that prioritizes a high protein-to-calorie ratio above all else.

Founded by RXBar veteran Peter Rahal, David Protein made a splash by securing an initial $10 million in seed funding before its public launch in September 2024, signaling a major move in the health and wellness market. The bar itself boasts an impressive 28 grams of protein with just 150 calories and zero sugar, a macronutrient profile deliberately engineered to challenge the industry standard. This disruptive approach, combining radical product innovation with a potent marketing playbook, reveals a strategic mastermind at work aiming to create the 'final protein bar'.

In mid-2025, a $75 million Series A funding round for David Protein was followed by a major antitrust lawsuit, thrusting the David protein bar controversy into the spotlight. The scandal involves corporate strategy, ingredient control, independent lab tests challenging the brand's nutritional claims, and customer reports of product defects.