Tag: Plant based market

While some headlines suggest a downturn in dedicated veganism, market data indicates a more complex picture. So, are the number of vegans declining, or is the movement simply evolving amid wider shifts toward plant-based consumption?.

Despite reports suggesting a decline in strict vegan identification in some regions, the plant-based food market is projected to reach $170.7 billion by 2032, highlighting a complex and evolving landscape. The question, 'Is the number of vegans decreasing?' does not have a simple yes or no answer, as different studies and metrics reveal conflicting trends across the globe.

According to the latest Eurispes report from May 2024, approximately 2.3% of the Italian population follows a vegan lifestyle. While this number reflects a niche community within a carnivorous food culture, it marks a significant quadrupling of the percentage of vegans in Italy since 2014.

According to Veganuary, an estimated 25.8 million people worldwide pledged to try a vegan diet in January 2025, demonstrating sustained and significant interest in the movement. This momentum raises a crucial question for the food industry and consumers alike: is veganism still growing in 2025?

According to collaborative research by YouGov and Veganuary, approximately 25.8 million people globally tried veganism during January 2025 alone. However, determining if veganism is increasing or declining is complex, requiring a deeper look at shifting dietary habits worldwide.