Current Vegan Statistics in Italy
In May 2024, the annual Eurispes report on Italian eating habits highlighted that 2.3% of Italians identify as vegan. This figure has held steady since 2023, following a trend of increasing adoption over the past decade. The same report noted that 7.2% of the population is vegetarian, bringing the total 'veg' population to 9.5%. It is also important to consider that surveys may underestimate the actual number of individuals adopting a plant-based diet, as sales figures for vegan products and the growing number of 100% plant-based options suggest a wider trend. The motivations driving this shift are diverse, with recent research indicating that ethical reasons, particularly animal rights, are the primary driver, followed by health and environmental concerns. This demonstrates a growing awareness and consciousness among a segment of the Italian population regarding their dietary choices.
The Growth of Italy's Plant-Based Market
The rising number of vegans in Italy is closely tied to the expansion of the plant-based retail market. Data from the Good Food Institute Europe indicates that the Italian plant-based retail market grew by 7.6% in 2024, reaching a value of €639 million in supermarkets and discount stores. This significant growth outpaced the overall food retail market and shows strong consumer demand for plant-based products, including milk, cheese, and meat alternatives. The market growth is being driven by both private-label products, which offer affordability, and more expensive branded items, suggesting that taste and quality are becoming more important to consumers. In 2024, sales volume of plant-based foods rose by 10.0%, with plant-based cheese and meat alternatives seeing double-digit growth. This expanding market makes it easier for Italians to adopt and maintain a vegan lifestyle, as more options become readily available in grocery stores and on restaurant menus.
Factors Influencing the Vegan Shift in Italy
The motivations for Italians embracing veganism are multi-faceted. In a 2022 study of Italian vegans, ethics/animal rights were cited as the primary reason by 61.2% of respondents, with environmental sustainability following at 21.2% and health at 14.5%. While a majority of survey participants were driven by ethical concerns, the increasing awareness of health and environmental issues is playing a growing role, especially among younger Italians.
- Health and Wellness: Many report feeling physically better and maintaining a healthy weight after switching to a plant-based diet.
- Ethical Concerns: Strong opposition to animal cruelty and exploitation, including hunting, vivisection, and the use of animals in circuses, is common among Italians.
- Environmental Impact: A growing number of citizens are choosing veganism to reduce their carbon footprint and address broader ecological issues.
- Culinary Curiosity: Some Italians adopt a vegan diet to experiment with new ways of eating and become more creative in the kitchen.
Italian Cuisine: Naturally Vegan or Easily Adapted
Despite its global reputation for cheese, cured meats, and cream-based sauces, traditional Italian cuisine, known as cucina povera or 'poor cuisine', is rich in naturally vegan-friendly dishes. These traditional recipes relied on accessible ingredients like vegetables, beans, and grains, making plant-based eating an integral part of Italy's culinary heritage. Travelers and locals can find delicious vegan options with simple modifications.
- Pasta e Fagioli: A hearty soup of pasta and beans, often made without any animal products.
- Farinata: A thin, gluten-free pancake made from chickpea flour, water, and olive oil, popular street food in Liguria.
- Pasta all'Arrabbiata: A simple pasta dish with a spicy tomato, garlic, and chili sauce, naturally vegan.
- Pizza Marinara: A classic, simple pizza with tomato sauce, garlic, and oregano, ordered senza formaggio (without cheese).
- Gelato (Sorbetti): Many traditional artisanal gelaterias offer fruit-based flavors (sorbetti) made with water instead of milk, and sometimes even dark chocolate.
Comparison: Vegan Population in Italy vs. Other European Countries
To put the Italian vegan population in context, a comparison with other European countries highlights regional differences and overall trends. While data collection methods and years may vary, a general picture emerges of veganism across the continent.
| Country | Percentage Vegan | Year | Source |
|---|---|---|---|
| Italy | 2.3% | 2024 | Eurispes |
| UK | 3% | 2025 | Wikipedia (citing polls) |
| Germany | 2% | 2021 | The Vegan Society |
| France | 1.1% | 2018 | The Vegan Society |
| Spain | 0.8% | 2021 | The Vegan Society |
| Netherlands | 0.5% | 2024 | Wikipedia (citing polls) |
Conclusion: The Future of Veganism in Italy
While the percentage of Italy that is vegan remains a minority at 2.3%, the trend points towards a stable and growing movement. The robust expansion of the plant-based food market, driven by increasing consumer awareness of health, environmental, and ethical issues, is a strong indicator of this growing trend. Italians are also discovering that their own rich culinary traditions offer an abundance of naturally vegan options, making the transition to a plant-based lifestyle accessible and appealing. As more restaurants and supermarkets cater to this demand, and as younger generations become more influential, it is reasonable to expect continued growth in the vegan and plant-based community in Italy. For further details on the market's performance, you can review data from the Good Food Institute Europe: Italy's plant-based retail market grew by 7.6% in 2024, with cheese and meat leading the charge.
