Tag: Podcast sponsorship

Influencer marketing has significantly propelled the dietary supplement market, with one prominent partnership reportedly involving a $10 million annual payment to Joe Rogan by AG1. This agreement has put the green powder supplement front and center for millions of podcast listeners, raising questions for consumers: what is the Joe Rogan AG1 deal, and what does it entail for both the brand and its audience?

For over a decade, Dr. Andrew Huberman has been a vocal supporter and daily consumer of AG1, formerly Athletic Greens, which also became a prominent sponsor of his podcast, *Huberman Lab*. What does Huberman say about AG1? He positions it as his top choice for a foundational supplement, used to ensure his nutritional needs are covered consistently.