What chips are cooked in olestra?
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4 min read
In the late 1990s, Frito-Lay released its WOW! line of fat-free chips, which were initially a massive commercial success, generating $400 million in sales during their first year. These chips, alongside Procter & Gamble's fat-free Pringles, were cooked using olestra, a calorie-free fat substitute. This success was short-lived, however, as a wave of consumer complaints about unpleasant side effects led to the product's downfall.
