What chewing gum is red? Unveiling the iconic red gums
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2 min read
Wrigley's Big Red, one of the most famous and longest-running red chewing gums, was originally introduced in 1975 and has dominated the cinnamon gum market for decades. When consumers see a red wrapper, they often expect a spicy or fruity flavor, and the visual cue is a powerful part of the brand's identity.
