When did Pepsi reduce sugar? Unpacking the 2023 formulation changes
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4 min read
In March 2023, classic Pepsi was reformulated in the UK and Ireland, dramatically cutting its sugar content by more than 50%. This significant change was driven by a combination of government health initiatives, like the UK's soft drinks levy, and PepsiCo's broader corporate sustainability goals. The reformulation has since been extended to other markets, creating variations in Pepsi's recipe worldwide.
