Tag: Supplement trends

The functional supplement market is projected to add over $13 billion in annual revenue by 2026, signaling a major shift towards specialized products. As consumer behavior evolves, understanding what are the supplement trends for 2026 is critical for anyone interested in the future of health and wellness.

According to a 2023 report from the Council for Responsible Nutrition, 74% of Americans admit to using dietary supplements, while national survey data from 2017–March 2020 indicated that around 31.5% of U.S. adults reported taking a multivitamin-mineral (MVM) supplement in the past 30 days. This article delves into these figures and reveals a more nuanced picture of how many Americans actually take a multivitamin.

According to a 2025 market analysis, the global personalized nutrition market is projected to reach nearly $18 billion, highlighting the shift towards tailored wellness. These supplement trends for 2025 reveal a future focused on individual health, convenience, and sustainability, driven by technological innovation and consumer demand.

According to the Council for Responsible Nutrition (CRN), dietary supplement usage returned to pre-pandemic levels by 2024, with roughly 75% of Americans reporting use. This widespread consumption reflects a growing global focus on proactive wellness, nutritional support, and healthy aging.

In recent years, several online reports and forums have highlighted a bizarre trend where some bodybuilders consume human breast milk in the unproven belief that it accelerates muscle growth. Despite this anecdotal hype, health experts overwhelmingly agree that there is no scientific basis for this practice and, in fact, it carries significant health risks.

Creatine, a supplement once primarily used by bodybuilders and elite athletes, has seen its market valuation reach over $1 billion, becoming a modern-day wellness staple. The widespread discussion and adoption of this supplement begs the question: why is creatine suddenly so popular, and what changed to drive this exponential growth?

According to Spate, searches for colostrum grew by over 100% in 2024, signaling its rise as a major wellness trend. A nutrient-dense fluid produced by mammals after giving birth, colostrum contains a high concentration of immune-boosting compounds and growth factors that are now being harnessed for adult health. The surge in interest is largely driven by its perceived benefits for gut health, immune function, and physical performance.

According to one survey, millions of people take daily vitamin supplements, often influenced by marketing and social media. This trend leads many to question which vitamin is fad, and which are genuinely beneficial. This article explores the line between essential nutrients and overhyped wellness trends to help you make informed choices.