Why are Skittles better? Unpacking the Taste, Texture, and Variety
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4 min read
According to a 2019 survey, strawberry (red) is America's favorite Skittles flavor, enjoyed by 33% of consumers. This popularity is just one facet of the answer to the question: why are Skittles better? Beyond a single flavor, the candy's unique texture, vibrant varieties, and powerful branding contribute to its widespread appeal.
