Tag: Two good

According to a 2025 report by Evidnt, brands like Too Good and Oikos are leading the charge in offering high-protein, low-sugar yogurts that balance nutrition and taste, catering to a growing demand for premium, health-focused options. This success is largely attributed to its parent company's strategic focus on health trends.

The Greek yogurt market, which accounted for approximately 40% of U.S. yogurt sales in 2013, has seen significant involvement from major global food companies like Danone. This dairy giant uses a strategic multi-brand approach to address diverse consumer needs, offering a portfolio that includes several popular Greek yogurt products.

According to the official Too Good & Co. website, its products are indeed a type of Greek yogurt, specifically marketed for their low sugar content. This is achieved through a unique ultra-filtration and straining process that differs from traditional Greek yogurt methods.