Danone: The Parent Company Behind Too Good
For those asking, "Who makes Too Good yogurt?", the answer is Danone North America. Danone, a global leader in the food and beverage industry, launched the Too Good brand (formerly known as Two Good) to address a specific consumer need: a delicious Greek yogurt with significantly less sugar. By employing a unique filtration process, Danone creates a product that is not only low in sugar but also packed with a high protein content. This process removes most of the lactose, which is a milk sugar, and the remaining sugars are consumed by the live and active cultures during fermentation. The result is a smooth, creamy, and low-sugar yogurt that doesn't compromise on flavor.
The brand's success is a testament to Danone's ability to innovate and respond to market trends. In its third year on the market, Too Good had already become a $200m+ brand and a major contributor to dollar growth in the total yogurt category. The company is also a Certified B Corporation, which aligns with modern consumer values regarding environmental and social impact.
What Makes Too Good Stand Out?
- Proprietary Filtration: The unique process reduces sugar content while concentrating protein.
- High Protein, Low Sugar: Each single-serving cup contains a significant amount of protein with only 2g of sugar.
- Certified B Corp: Danone North America's commitment to social and environmental responsibility builds consumer trust.
- Delicious Taste: Many reviewers praise the brand for its taste and lack of artificial aftertaste, despite using stevia leaf extract for sweetness.
Comparison: Too Good vs. Other Popular Brands
To help you decide if Too Good is the right choice, here's a comparison with some other leading yogurt brands on the market, focusing on key nutritional aspects often considered by health-conscious consumers.
| Feature | Too Good | FAGE Total 0% | Chobani Zero Sugar | Siggi's Skyr | Wallaby Aussie Greek |
|---|---|---|---|---|---|
| Sugar | 2g | 5g (Plain) | 0g | Varies (e.g., Plain: 5g) | Varies (e.g., Plain: 6g) |
| Protein (per 5.3oz/150g) | 12g | 16g | 12g | 16g | 10g |
| Calories (per 5.3oz/150g) | ~80 | ~90 | ~60 | ~100 | ~130 |
| Sweeteners | Stevia Leaf | Natural | Stevia Leaf, Monk Fruit | Natural | Natural |
| Texture | Creamy | Very Thick | Thick | Very Thick, Mild | Ultra-Smooth |
This table is for comparison based on available data for standard single-serving cups. Nutritional information may vary depending on flavor and container size. Wallaby Aussie Greek is known for its smooth texture, while Siggi's is technically a skyr, an Icelandic-style yogurt.
A Guide to Choosing the Best Yogurt for You
Choosing the best yogurt isn't a one-size-fits-all decision. Consider these factors based on your individual dietary needs and preferences:
- For Low Sugar: If your main priority is minimizing sugar intake, Too Good and Chobani Zero Sugar are excellent choices.
- For High Protein: For maximum protein per serving, brands like FAGE Total 0% and Siggi's Icelandic skyr are strong contenders.
- For Organic Options: If organic ingredients are important to you, consider Stonyfield Organic, a pioneer in the organic yogurt space.
- For Indulgent Flavor: For a rich, creamy, and decadent taste, some may prefer FAGE Total 5% or Nounos Greek yogurt.
- For Dairy-Free Alternatives: The plant-based yogurt market is expanding rapidly, with brands like So Delicious, Forager Project, and Silk offering dairy-free alternatives made from coconut milk or almond milk.
- For Probiotics: Many yogurts contain live and active cultures. Brands like Activia specifically focus on digestive health, while homemade varieties, like L. Reuteri yogurt, can offer exceptionally high probiotic counts.
The Power of Yogurt in a Balanced Diet
Beyond brand names and nutritional labels, incorporating yogurt into a balanced diet offers numerous health benefits. Many yogurts contain probiotics, which are beneficial bacteria that support a healthy gut microbiome. A healthy gut can positively impact digestion, immunity, and overall well-being. Yogurt is also an excellent source of protein, calcium, and vitamin B12.
For those seeking a nutritious snack, a high-protein Greek yogurt can increase feelings of fullness and help manage weight. Plain, unsweetened yogurt can also be a versatile ingredient in the kitchen, used in everything from creamy dips to baked goods. The key is to be mindful of added sugars, especially in flavored varieties, and to read the nutrition label carefully.
For more detailed information on comparing yogurt brands, check out this guide from Garage Gym Reviews: We Tested the 8 Best High-Protein Yogurts (2025).
Conclusion: Making an Informed Choice
Danone North America is the company that makes Too Good yogurt, and its creation is a prime example of a brand successfully tapping into the demand for healthier, low-sugar options. However, the yogurt market is diverse, with excellent choices available for every preference, from high-protein connoisseurs to those seeking organic, dairy-free, or specific probiotic benefits. By understanding the nutritional profile and characteristics of each brand, consumers can make an informed decision that best suits their dietary goals and taste preferences.
