Tag: Vegan market

According to a July 2025 YouGov survey conducted for the Vegetarian Resource Group, approximately 13 million adults in the U.S. either always or usually eat vegan meals. Understanding the true number of dedicated vegans is complex, as various polls and research studies provide different percentages depending on their methodology and definition of a vegan.

According to a 2024 analysis by GWI, the number of people identifying as vegan in the UK dropped by 15% in the preceding two years. This statistic, coupled with high-profile product cancellations, has fueled a media narrative questioning if veganism is going away, but a closer look at the data reveals a far more complex and enduring shift in consumer habits.

While some headlines declared the 'death of veganism' in early 2025, with news of some vegan restaurants reverting to meat and certain product sales declining, the global picture is more complex. Far from being over, the 'vegan craze' is evolving, stabilizing, and finding new avenues for growth, particularly through the rise of flexitarianism and a shift towards healthier, whole-food plant-based products.