Discrepancy in American Vegan Statistics
Recent survey results from reputable sources offer differing estimates regarding the American vegan population. These variations highlight the difficulty in defining and accurately measuring a lifestyle choice that can range from a strict ethical commitment to a more flexible, plant-based diet. For instance, a July 2025 YouGov poll found that about 13 million US adults either always or usually eat vegan meals, a much larger figure than some other surveys that use a more rigid definition. In contrast, a 2023 Gallup poll reported that only 1% of Americans identified as vegan, a noticeable decrease from earlier years. These differences are a result of survey methodology, wording of questions, and the distinction between a self-identified vegan and a person who follows a strict plant-based dietary pattern.
Self-Identification vs. Dietary Practice
A significant factor in the statistical variation is how studies define and measure veganism. Some polls rely on self-identification, which can be influenced by social perceptions and a more flexible interpretation of the term. For example, some individuals who self-identify as vegan might occasionally consume animal products, a practice that disqualifies them under stricter definitions. Other studies, like those from the Vegetarian Resource Group, ask more specific questions about actual eating habits, providing a potentially more accurate picture of dietary behavior.
The Rise of Plant-Based Flexitarians
Another trend complicating the vegan numbers is the rise of flexitarianism—people who predominantly eat plant-based foods but occasionally consume meat or other animal products. In a January 2025 survey, Wakefield Research found that 20% of adults in the US were limiting their red meat consumption, and 15% were limiting dairy. These individuals may not identify as vegan, but their consumption of plant-based products fuels the market, which can sometimes be confused with a rise in the vegan population.
Global Vegan and Plant-Based Trends
While the American vegan population percentage varies by source, global trends indicate a broader move toward plant-based eating, even if full veganism remains a minority practice. Many countries are seeing a rise in flexitarianism and a growing market for plant-based alternatives.
Regional Variations in Veganism
- India: Led the world in vegan adoption as of 2022, with about 13% of its population identifying as vegan, driven by cultural, ethical, and health factors.
- Asia-Pacific: Overall, the region has a higher rate of plant-based diets, with 9% reportedly following a vegan diet as of 2025.
- Europe: As of 2023, there were an estimated 6.62 million vegans in the European Union, a number forecasted to rise. Some countries like Germany show high interest levels based on Google Trends.
- United Kingdom: YouGov surveys between 2019 and 2023 found the number of vegans in Britain to be between 2-3%, with younger demographics showing higher adoption rates.
- United States: While the percentage of self-identified vegans fluctuates, plant-based food sales continue to grow significantly, indicating broader consumer interest in plant-based options.
Comparison of Vegan vs. Flexitarian Consumer Trends
To understand the nuances of the plant-based movement, it is helpful to compare the motivations and behaviors of committed vegans and the broader flexitarian consumer base.
| Feature | Dedicated Vegans | Flexitarian Consumers |
|---|---|---|
| Motivation | Primarily ethical concerns (animal welfare, environmental impact), with health as a secondary factor. | Health benefits and trying new food trends are common drivers; often combined with environmental concerns. |
| Dietary Adherence | Strict, consistent avoidance of all animal products (meat, dairy, eggs, honey, etc.). | Reduce overall animal product intake, but may occasionally consume meat or dairy products. |
| Lifestyle Scope | Extends beyond diet to avoid animal products in clothing, cosmetics, and other goods. | Primarily focused on dietary changes, with lifestyle choices being less consistent or comprehensive. |
| Market Impact | Drives demand for products that explicitly meet strict vegan criteria. | Drives the growth of the overall plant-based food market, including plant-based alternatives. |
The Vegan Food Market vs. Population Numbers
Despite the relatively small percentage of committed vegans, the vegan and plant-based food market is experiencing robust growth. This paradox is explained by the large number of flexitarian consumers driving demand for plant-based alternatives. As of 2025, the global vegan market is projected to surpass $22 billion. This market growth is fueled by a desire for healthier, more sustainable options among the general population, not just by dedicated vegans.
The Future of Veganism
Future projections suggest the number of vegans will continue to rise globally, even if the US percentage remains relatively low. Continued innovation in plant-based products, coupled with increasing environmental and health awareness, is likely to drive further growth. Support for transitioning individuals and broader public health education on plant-based diets will play a key role in overcoming barriers like cost and taste perception.
Conclusion
Determining the exact percentage of us who are vegans depends heavily on the definition and measurement method. While the number of strict vegans remains a small minority, often cited as 1-2% in the US, the broader trend toward plant-based eating is much larger and significantly impacting the market. As more consumers adopt flexitarian diets for health and environmental reasons, the plant-based market continues to flourish. The future of veganism and plant-based living appears positive, driven by both dedicated followers and the growing number of people reducing their consumption of animal products.
