Tag: White fudge

Introduced in the 1920s as the "Double Zero Bar," the Zero candy is a confectionery classic featuring a distinctive white fudge coating that makes it stand out from traditional chocolate bars. This article dives deep into what makes this retro treat so special.

The Zero candy bar, first introduced in the 1920s, is known for its distinctive white exterior. This unusual appearance often leads to the question: what is the white stuff in a zero bar, and what gives it its unique texture and flavor?

First introduced in the 1920s as the "Double Zero Bar," this classic American treat was rebranded to its shorter, more familiar name in 1934. The answer to why they call it a Zero bar is found in its early marketing, which sought to convey a sense of "icy coolness" to consumers.