ZOE Daily30+ vs. the ZOE Personalized Program
Before diving into the specifics of how much does ZOE Daily 30 cost, it is crucial to differentiate between the Daily30+ supplement and the full ZOE personalized nutrition program. The Daily30+ is a wholefood supplement available for purchase separately, designed to be sprinkled on food to boost plant diversity and fiber intake. The full ZOE program, by contrast, is a more involved and expensive service that includes at-home testing kits for gut microbiome, blood sugar, and blood fat analysis, along with a personalized coaching app. Your pricing options will differ significantly depending on which product you are interested in.
ZOE Daily30+ Pricing Overview
The price of the Daily30+ supplement depends on several factors, including your location (US or UK), whether you purchase a one-off supply or subscribe, and if you are already a ZOE member. ZOE incentivizes longer-term commitments and rewards existing members with discounted rates. The product is also occasionally available through third-party retailers, like Waitrose in the UK, at different price points for smaller quantities.
United States Pricing (as of late 2024/early 2025)
- Monthly Subscription: $65 USD for a 30-day supply. This auto-renews until canceled and includes free shipping.
- 4-Month Subscription (Gut Love Bundle): $220 USD for a 120-day supply, which brings the daily cost down to approximately $1.83. This option also includes a free storage tin and scoop.
United Kingdom Pricing (as of mid-2024/early 2025)
- Monthly Subscription (Non-Members): £39 for a one-month pouch, with an online subscription option available.
- Monthly Subscription (ZOE Members): £33 for a one-month pouch, a discounted rate for those with an active ZOE program subscription.
- Four-Pack Subscription (Non-Members): £133, which lowers the cost per pouch.
- Four-Pack Subscription (ZOE Members): £113, offering a more significant discount for members.
What is included in the Daily30+? A nutritional breakdown
The Daily30+ is a wholefood supplement containing a blend of over 30 plants. A typical 15g scoop provides 5g of fiber and is rich in seeds, nuts, herbs, spices, and functional mushrooms. The ingredients are chosen to increase dietary diversity and feed the gut microbiome, which is associated with improved digestive health, energy levels, and mood. The minimally processed, whole-food nature of the supplement is designed to enhance the bioavailability of nutrients.
The ingredient list includes items like:
- Seeds: Flaxseed, chia seeds, hemp seeds, sunflower seeds, pumpkin seeds, grape seed
- Nuts: Almonds, hazelnuts, walnuts
- Legumes & Wholegrains: Red lentil flakes, puffed quinoa
- Fruits & Vegetables: Chicory root inulin, baobab fruit pulp, buckthorn, onion, garlic
- Mushrooms: Chaga, cordyceps, lion's mane, maitake, reishi, shiitake, tremella, white mushrooms
- Herbs & Spices: Thyme, parsley, turmeric, cumin, rosemary
ZOE Pricing Comparison Table: Daily30+ vs. Full Program
It's important to remember that these are two distinct products with very different price points. Here is a brief comparison to illustrate the cost difference and help you decide which is right for you.
| Feature | ZOE Daily30+ Wholefood Supplement | ZOE Personalized Nutrition Program |
|---|---|---|
| Cost (UK Example) | £39 monthly (non-member) | Initial test kit fee (£149-£299 depending on offer) plus a monthly subscription fee (£9.99-£24.99 depending on plan length) |
| Cost (US Example) | $65 monthly | Initial test kit fee ($294-$474 depending on plan) plus a monthly subscription fee ($9.99-$24.99 depending on plan length) |
| Product Type | Sprinkle-on food supplement | At-home testing kit and mobile app subscription |
| What You Get | A blend of over 30 plants for a fiber and plant diversity boost | Personalized insights into your gut microbiome, blood sugar, and blood fat responses to food |
| Data | Based on ZOE's research, not individualized data | Personalized food scores based on your biological test results |
How to choose the right ZOE product for your goals
Your choice between the Daily30+ supplement and the full ZOE personalized program should depend on your health goals and budget. If you are primarily interested in an easy way to increase your daily fiber and plant intake, the Daily30+ is the more affordable and straightforward option. However, if you want a detailed understanding of how your body specifically responds to different foods and a truly personalized dietary plan, the full ZOE program is the appropriate choice, albeit at a higher cost. The full program is a data-driven approach based on your unique biology, while the supplement is a general-purpose product based on broader scientific research.
Conclusion
The cost of ZOE Daily 30 is tiered, with options for one-time purchases and monthly or four-month subscriptions, as well as a member discount for existing ZOE program subscribers. Depending on your location and purchase method, the monthly cost for the supplement ranges from £33 (UK member) to $65 (US non-member). When considering the expense, it's essential to recognize that this is a supplement designed to support gut health, and not the more comprehensive and personalized (and therefore more expensive) full ZOE program. Before committing to a subscription, assess your personal health goals and whether a general-purpose supplement or a more detailed, science-backed personal plan is the better investment for you. For the most up-to-date pricing and offers, it is best to visit the official ZOE website directly.
Visit the Official ZOE Website for Current Pricing and Details
