For anyone grabbing a convenient, ready-to-drink (RTD) can from El Jimador, the assumption might be that it contains the brand's signature tequila. However, El Jimador has two distinct canned product lines, and only one is made with genuine tequila. The other, marketed as "Spiked Bebidas," is a flavored malt beverage (FMB) that simply uses tequila-inspired flavors. This critical difference impacts everything from the taste and alcohol by volume (ABV) to the legal classification of the drink. Understanding this distinction is key for consumers who expect a specific type of cocktail in their can.
The Two Types of El Jimador Cans
El Jimador, a brand owned by Brown-Forman, strategically markets two types of canned alcoholic beverages to appeal to different consumer preferences and navigate diverse legal regulations for alcohol sales.
El Jimador New Mix Tequila Cocktails
This is the classic, authentic tequila cocktail line, first launched in the U.S. in 2015. True to its name, this ready-to-drink product is made with real El Jimador Tequila, along with natural flavors and mixers.
- Made with Real Tequila: This line is what a traditionalist expects—a cocktail containing the base spirit listed on the label.
- Alcohol Content: The New Mix cans typically have an ABV of 5%, similar to many beers.
- Flavor Profiles: The original launch included authentic cocktail flavors like Paloma, Margarita, and Spicy Mango Margarita. More recent options, like the 4.8% ABV Tequila Lime Spritz available in some markets, also contain tequila.
- Brand Perception: This product serves to showcase the versatility of El Jimador's 100% agave tequila in a convenient format.
El Jimador Spiked Bebidas Flavored Malt Beverages
As the hard seltzer market exploded, El Jimador introduced its line of "Spiked Bebidas". The term "tequila-inspired" is a key phrase here. These are legally classified as flavored malt beverages and do not contain any distilled tequila. The alcohol in these cans comes from a fermented malt base, similar to how many other hard seltzers are made. The agave flavor is added via natural flavoring and agave nectar.
- No Tequila Inside: This is the most surprising fact for many consumers. The alcohol is derived from a fermented malt base, not from blue agave distillation.
- Higher ABV: The Spiked Bebidas cans generally have a slightly higher ABV of 5.9% compared to their tequila-based counterparts.
- Flavor Profiles: The flavors are designed to mimic popular cocktails, including Lime Margarita, Grapefruit Paloma, Piña Coconut Margarita, and Orange Sunrise.
- Target Audience: The marketing is geared towards a more casual, social crowd that enjoys the convenience of hard seltzers but with the bold flavor profile associated with tequila cocktails.
Comparing the El Jimador Canned Options
The table below outlines the key differences between the tequila-based New Mix and the flavored malt-based Spiked Bebidas.
| Feature | New Mix (Tequila Cocktails) | Spiked Bebidas (Flavored Malt Beverage) |
|---|---|---|
| Alcohol Source | Authentic El Jimador Tequila | Fermented Malt Base |
| ABV | 5.0% | 5.9% |
| Flavoring | Mixed with real tequila and flavors | Tequila-inspired flavors and agave nectar |
| Regulatory Class | Distilled spirits-based RTD | Flavored Malt Beverage (FMB) |
| Initial Launch | 2015 | 2024 nationwide rollout |
| Taste Profile | Closer to a traditional, spirit-forward cocktail | Often sweeter and with a noticeable malt aftertaste |
How to Tell the Difference on the Shelf
With both products often sharing shelf space, knowing how to distinguish them is essential. Consumers should always read the product label carefully, especially the fine print.
- Look at the Brand Name and Packaging: The tequila-based products may be labeled simply as "New Mix" or specify they are a "Tequila Cocktail." The FMBs are usually called "Spiked Bebidas" or "Flavored Malt Beverage."
- Check the Alcohol Type: The label is legally required to disclose the alcohol source. The malt beverage versions will say something like "Premium Malt Beverage" or "Flavored Malt Beverage".
- Confirm the ABV: Since the ABVs are different, a quick check of the percentage will confirm which product line you are holding. The 5.9% can is the FMB, while the 5% is the tequila-based cocktail.
Why the Distinction Matters
The difference between a spirit-based cocktail and a flavored malt beverage isn't just a technicality; it has practical implications for consumers.
- Flavor and Quality: A beverage made with distilled tequila will have a more authentic and complex flavor profile that comes from the blue agave. The malt beverage, even with added agave nectar, will have a different character, often sweeter with a finish distinct from a true spirit.
- Legal Regulations: The type of license required to sell malt beverages is often different and less restrictive than for distilled spirits. This allows FMBs to be sold in a wider variety of stores, such as grocery stores, where spirit-based RTDs may not be permitted.
- Consumer Expectations: Marketing a product as "tequila-inspired" can be misleading for those who believe they are purchasing a genuine tequila cocktail. Knowing the true nature of the product prevents disappointment and ensures you are getting the drink you intended to buy.
For more information on the launch of El Jimador's ready-to-drink options, a 2015 article by Packaging Digest detailing the introduction of the "New Mix" tequila cocktails is available.
Conclusion
What alcohol is in El Jimador cans depends entirely on which product line you pick up. While the "New Mix" cans contain real El Jimador tequila, the "Spiked Bebidas" are flavored malt beverages that are simply "tequila-inspired." By paying close attention to the labeling, checking the ABV, and understanding the product classifications, consumers can ensure they purchase the correct drink for their desired experience.
