The Origins of Simply Spiked Alcohol
Unlike traditional cocktails that use distilled spirits like vodka or rum, the alcohol in Simply Spiked products is created through a natural fermentation process. Specifically, the alcohol is derived from fermented sugar cane, a method that is common in many modern ready-to-drink (RTD) alcoholic beverages. This approach allows the final product to be classified as a fermented malt beverage (FMB) for distribution purposes, even though it doesn't use a traditional malt base.
The fermentation of sugar cane results in a neutral alcohol base that acts as a canvas for the real fruit juice and natural flavors that are characteristic of the Simply brand. This process allows for a clean, fruit-forward taste that closely mimics the flavor profile of the original juices, distinguishing it from beverages with a more pronounced alcohol flavor.
The Crucial Distinction: Simply Juice vs. Simply Spiked
It is important to clarify that the Simply brand's line of juices and beverages are not alcoholic. The fruit juices, such as Simply Orange or Simply Lemonade, are made from not-from-concentrate juice and are sold in the refrigerated section of stores. The alcohol is only present in the specifically labeled "Simply Spiked" products, which are sold in the beer and malt beverage sections and are intended for consumers of legal drinking age. This distinction is critical for consumers to understand, especially given the shared branding.
Simply Spiked Product Lines and Alcohol Content
Simply Spiked offers different product lines with varying alcohol by volume (ABV) levels, catering to different consumer preferences. These are available in variety packs and single-flavor formats.
Simply Spiked Standard Line (5% ABV)
This is the core offering of the Simply Spiked lineup, featuring a 5% ABV that is comparable to many hard seltzers and traditional malt beverages. The flavors are inspired by the classic Simply juices and include:
- Lemonade
- Strawberry Lemonade
- Blueberry Lemonade
- Watermelon Lemonade
- Limeade
- Tropical flavors like Pineapple and Mango Pineapple
Simply Spiked Bold Line (8% ABV)
For those seeking a higher-potency beverage, the Simply Spiked Bold line offers an 8% ABV option. These come in larger cans and are designed for a more significant buzz, while still maintaining the signature fruit-forward flavor. Flavors in the Bold line include:
- Bold Signature Lemonade
- Bold Cherry Limeade
A Comparison of Simply Products
| Feature | Simply Spiked | Simply Juice | Why the Difference? |
|---|---|---|---|
| Alcohol Content | Yes (5% or 8% ABV) | No | Simply Spiked is an adult alcoholic beverage, while Simply Juice is a non-alcoholic fruit juice. |
| Production Process | Fermentation of sugar cane | Squeezed and pasteurized | The fermentation process is what creates the alcohol content in Simply Spiked. |
| Ingredients | Fermented sugar cane, fruit juice, cane sugar, carbonated water | Real fruit juice, pasteurized | Simply Spiked includes alcohol and carbonation, which are not present in the juice. |
| Target Audience | Adults (21+) | General Public | Simply Spiked is marketed and sold as an age-restricted product. |
| Flavor Profile | Sweet and tart with a slight alcoholic kick and carbonation | Fresh-squeezed taste, typically without carbonation | Simply Spiked has added fizz and the taste of alcohol, while the juice is focused purely on fresh fruit flavor. |
The Collaboration Between Coca-Cola and Molson Coors
The creation of Simply Spiked is the result of a joint venture between two beverage giants: The Coca-Cola Company, the parent company of the Simply juice brand, and Molson Coors, an experienced brewer and distributor of alcoholic products. This partnership allows Molson Coors to produce and market the new spiked product line, leveraging the established and popular Simply brand name and flavor profiles to enter the booming RTD alcohol market. The success of this strategy is evident in the brand's rapid expansion of flavors since its initial launch.
Conclusion
In conclusion, the alcohol used in Simply Spiked is sourced from fermented sugar cane, distinguishing it from traditional spirits and setting it apart from its non-alcoholic Simply juice namesake. The partnership between Molson Coors and Coca-Cola successfully combines the beloved taste of Simply fruit juices with a fermentable alcohol base, creating a variety of ready-to-drink beverages with either 5% or 8% ABV. By understanding the source of the alcohol, consumers can appreciate the unique position of Simply Spiked within the competitive hard beverage market and make an informed choice. To learn more about the different product offerings, you can visit the official Simply Spiked website.