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What are the flavours of White Claw?

3 min read

White Claw holds a significant market share in the hard seltzer category, a rise fueled by its diverse portfolio of flavors and product lines. This popularity is built on a range of offerings, extending far beyond the initial, simple fruit options to a wide variety of tastes.

Quick Summary

White Claw offers a broad spectrum of hard seltzer flavors across several product lines, including its classic seltzers, higher-ABV Surge, cocktail-inspired Smashes, iced teas, lemonades, and non-alcoholic Zero Proof options.

Key Points

  • Diverse Offerings: White Claw has expanded beyond its original hard seltzer line to include higher-ABV options, iced teas, lemonades, and non-alcoholic drinks.

  • BrewPure® Process: The clean, neutral taste of White Claw is achieved through a proprietary process that uses a fermented, gluten-free alcohol base, allowing natural fruit flavors to dominate.

  • Variety Packs: The brand offers a rotating selection of variety packs featuring different flavor combinations from its classic, Surge, Surf, and REFRSHR lines, like Mango, Black Cherry, and Tangerine.

  • Higher ABV Option: The Hard Seltzer Surge line provides a more potent 8% ABV version, available in flavors such as Blackberry, Blood Orange, and Cranberry.

  • Flavor Innovation: White Claw continues to innovate with new product concepts like Tequila Smashes and non-alcoholic Zero Proof beverages, offering flavors like Strawberry Guava and Mango Passion Fruit.

  • Nutritional Consistency: Most standard 5% ABV White Claws contain 100 calories and 2g of carbs per 12oz can, though this varies across different product lines.

In This Article

A complete breakdown of White Claw's flavor offerings

White Claw has revolutionized the hard seltzer market with its clean, crisp taste and a continuously expanding array of flavors. From the foundational fruit profiles that first won over consumers to more recent innovations like Tequila Smashes and non-alcoholic Zero Proof versions, the brand provides a beverage for almost every palate and occasion. The proprietary BrewPure® process is central to its flavor profile, creating a neutral gluten-free alcohol base that allows the natural fruit essences to shine.

Classic Hard Seltzer flavours

The core of the White Claw lineup consists of its original 5% ABV hard seltzers, known for their light body and authentic fruit taste. The complete list of these beloved year-round flavors includes:

  • Black Cherry: One of the most popular and original flavors, offering a ripe, dark cherry note.
  • Mango: A tropical and juicy flavor that has become a fan-favorite.
  • Watermelon: A delicate and refreshing taste of fresh, ripe watermelon.
  • Natural Lime: The original citrus classic, providing a zesty and crisp finish.
  • Ruby Grapefruit: A slightly bitter, yet refreshing, citrus kick.
  • Raspberry: A bright and sweet berry flavor.
  • Lemon: Developed over two years to perfect a delicate, crisp citrus note.
  • Tangerine: A sweeter, more complex citrus profile than the standard orange.
  • Strawberry: A sweet and summery berry flavor.
  • Blackberry: Offering a balance of sweet and tart berry notes.
  • Pineapple: A tropical hit that delivers a clean and crisp pineapple essence.
  • Passion Fruit: A sweet and exotic, yet balanced, tropical taste.
  • Peach: A juicy, ripe, and refreshing natural peach flavor.
  • Green Apple: A crisp and slightly tart option.
  • Grape: A newer addition providing a fresh grape taste.

Hard Seltzer Surge: A stronger wave

For those seeking a more potent option, White Claw Surge features a higher 8% ABV while maintaining the brand's signature clean finish. The Surge lineup is currently available in two distinct variety packs.

Surge Variety Pack No. 1

  • Blackberry
  • Lime
  • Blood Orange
  • Cranberry

Surge Variety Pack No. 2

  • Strawberry
  • Green Apple
  • Pineapple
  • Passion Fruit

Specialty and newer product lines

White Claw has expanded its horizons with several innovative product lines, each offering a unique flavor experience.

Hard Seltzer Surf

This product line is a wave of new flavor combinations:

  • Citrus Yuzu Smash
  • Tropical Pomelo Smash
  • Watermelon Lime Smash
  • Wildberry Acai Smash

REFRSHR Lemonade and Iced Tea

Blending hard seltzer with classic beverages, these lines offer a refreshing twist:

  • Lemonade Flavors: Limon with Calamansi, Blood Orange with Raspberry, Blackberry with Red Cherry, Strawberry with Kiwi.
  • Iced Tea Flavors: Lemon, Peach, Raspberry, Mango.

White Claw Tequila Smash

These cocktails combine seltzer with tequila and real juice:

  • Strawberry Guava
  • Pineapple Passion Fruit
  • Mango Tamarind
  • Lime Prickly Pear

White Claw Zero Proof

For a non-alcoholic option with serious flavor and hydrating electrolytes, the Zero Proof line features:

  • Black Cherry Cranberry
  • Mango Passion Fruit
  • Peach Orange Blossom
  • Lime Yuzu

Flavor comparison across White Claw lines

Product Line ABV Carbs (12oz can) Core Flavor Profiles
Classic Hard Seltzer 5% 2g Ripe fruits, citrus, berries
Hard Seltzer Surge 8% 2g Intense fruit and berry flavors
REFRSHR Lemonade 5% 1g Tart and fruity lemonade with hints
REFRSHR Iced Tea 5% 1g Brewed tea with fruit undertones
Zero Proof 0% Varies Fruity, cocktail-inspired, with electrolytes

Conclusion

White Claw's extensive flavor portfolio demonstrates a commitment to variety and innovation, catering to a wide range of tastes and preferences. Whether you prefer the classic fruity seltzers, a high-ABV Surge, or a unique cocktail-inspired smash, there is a White Claw flavor for nearly every drinker. The brand's success is rooted in its ability to combine pure refreshment with a diversity of delicious, natural fruit flavors, ensuring its continued popularity in the market. To learn more about White Claw's history and other products, visit the Wikipedia article on White Claw Hard Seltzer.

Frequently Asked Questions

While popularity can be subjective and vary by region, Black Cherry and Mango are consistently cited among the most popular and best-selling White Claw flavors.

Yes, White Claw Hard Seltzer Surge has a higher 8% ABV, compared to the 5% ABV of the classic seltzer line.

Yes, all White Claw products, including the classic seltzers and specialized lines, are gluten-free, crafted using a proprietary fermented sugar base.

White Claw offers several variety packs with rotating flavors. For example, Variety Pack No. 1 includes Black Cherry, Raspberry, Natural Lime, and Ruby Grapefruit. Other packs feature flavors like Mango, Tangerine, Watermelon, and more.

Yes, White Claw produces a non-alcoholic beverage line called Zero Proof, with flavors such as Black Cherry Cranberry and Mango Passion Fruit.

White Claw regularly introduces new flavors. Recent additions include the Tequila Smash line and various flavors within their Surf, REFRSHR, and Zero Proof product lines.

Both brands offer a wide variety of fruit flavors. While taste is subjective, some blind tests have favored White Claw's fruit authenticity, while others have praised Truly's flavor profiles.

References

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.