Primary Ingredients Breakdown
Keep It Cleaner's vanilla protein powder, specifically the Whey Protein Isolate (WPI) version, features a concise ingredient list. Understanding each component is key to making an informed choice about your dietary supplements. The core ingredients are whey protein isolate, erythritol, natural flavours, and steviol glycosides. The following sections provide a more detailed look at each one.
Whey Protein Isolate
Whey protein isolate (WPI) is the primary ingredient, making up a significant portion of the powder. This dairy-derived protein is highly filtered, resulting in a purer form of protein that has most of the lactose and fat removed. Because of its rapid digestion and high concentration of protein, WPI is often a preferred choice for muscle building and post-workout recovery. For those with lactose sensitivities, WPI generally contains less lactose than other whey forms like concentrate, though it is not lactose-free. It is important to note that since it is milk-based, the WPI version of this product is not suitable for vegans.
Sweeteners
The powder's sweetness comes from a blend of natural sweeteners, namely erythritol and steviol glycosides. This approach allows the product to achieve a pleasing taste without adding sugar.
- Erythritol: A sugar alcohol that occurs naturally in some fruits and fermented foods. On an industrial scale, it's produced by fermenting glucose. It provides sweetness with almost no calories and does not affect blood sugar levels, making it popular for low-sugar and low-carb diets.
- Steviol Glycosides: These are the compounds responsible for the sweet taste of the stevia plant. They are heat-stable and do not cause a glycemic response, offering another natural, non-caloric way to sweeten the powder.
Natural Flavours
Instead of artificial flavours, the powder uses natural flavourings to achieve its signature vanilla taste. This is a common practice in products that market themselves as using cleaner, less processed ingredients. The specific source of the flavouring is not detailed on the ingredient list, but it contributes to the overall taste and aroma of the powder.
Soy Lecithin (as an Emulsifier)
An important inclusion is soy lecithin, which is incorporated alongside the whey protein isolate. Lecithin is a natural compound used in the food industry as an emulsifier and stabilizer. For protein powders, its role is to help the powder mix smoothly with liquids, preventing clumping and ensuring a more desirable texture. The presence of soy lecithin means the product contains a soy allergen.
Ingredient Comparison: Keep It Cleaner Whey vs. Plant-Based
Keep It Cleaner (now Kic) also offers a plant-based vanilla protein powder, which features a different set of ingredients. The following table highlights the key differences between the whey protein isolate (WPI) version and the plant-based alternative, based on a review of the latter.
| Feature | Keep It Cleaner Vanilla (WPI) | Keep It Cleaner Vanilla (Plant-Based) |
|---|---|---|
| Primary Protein Source | Whey Protein Isolate (from milk) | Pumpkin Seed Protein |
| Allergens | Contains milk and soy. | Soy-free and dairy-free. |
| Vegan Status | Not vegan. | Vegan. |
| Texture Note | Generally smooth when blended. | Described as slightly gritty; blends well with thickeners like chia seeds. |
| Colour | Standard creamy powder colour. | Murky green, due to pumpkin seed protein. |
Important Considerations for Protein Powder
When selecting any protein powder, particularly one like Keep It Cleaner's vanilla, it is wise to evaluate several key aspects beyond just the ingredients list. These factors can influence how the product fits into your diet and overall wellness strategy.
Reviewing the Nutritional Profile
Always check the nutritional information to align the product with your health goals. Keep It Cleaner's vanilla WPI powder provides a high amount of protein per serving while remaining low in carbohydrates and fat. However, specific values can vary depending on the product size and version, so cross-referencing the nutrition label is best. Also, pay attention to the sugar content and sodium per serving, as these can differ slightly even among similar products.
Managing Allergies and Intolerances
Given that the WPI product contains milk and soy, it is not suitable for those with dairy or soy allergies or intolerances. The company explicitly states that the product may contain other allergens like gluten, peanuts, and tree nuts due to manufacturing processes. Individuals with severe allergies should always exercise caution and thoroughly read the label before consumption.
Aligning with Your Dietary Goals
For vegans or those seeking a plant-based option, it is crucial to select the specific plant-based version, which uses a different protein source like pumpkin seeds. For others, the choice between whey and plant-based may come down to personal preference for taste, texture, and other dietary considerations. The effectiveness of any protein powder is best measured in the context of an individual's overall nutrition plan and exercise regimen.
For additional guidance on selecting a protein powder, the University Health Center at UGA offers some excellent advice. University Health Center
Conclusion
Keep It Cleaner's vanilla protein powder, in its whey protein isolate version, consists of a few simple ingredients: whey protein isolate, natural flavours, erythritol, and steviol glycosides, with soy lecithin acting as an emulsifier. It is important to distinguish this dairy-based product from the company's plant-based alternative, which uses different protein sources and is vegan-friendly. Consumers should always review the specific product label to confirm ingredients, allergens, and nutritional information relevant to their dietary needs and preferences. Ultimately, this product offers a straightforward and naturally-sweetened option for those who are not vegan and are looking for a whey protein boost.
