What are the INGREDIENTS in Tru Strawberry?

December 27, 2025 •

3 min read

Across various products, a common misconception exists regarding what 'Tru Strawberry' entails, leading to confusion about its composition. To clarify, the specific ingredients in Tru Strawberry depend on whether you are referring to the chocolate-covered fruit snacks by Tru Fru or the protein powder by TruNativ.

Quick Summary

The ingredients in Tru Strawberry products vary by brand and format, from Tru Fru's snacks with real fruit and chocolate to TruNativ's protein blends with whey and natural flavors.

Key Points

Tru Fru vs. TruNativ: "Tru Strawberry" can refer to either Tru Fru's chocolate-covered fruit snacks or TruNativ's whey protein powder, each with different ingredients.
Core Tru Fru Ingredients: Tru Fru snacks primarily contain real strawberries, premium chocolate (milk, white, or dark), and other natural ingredients like cane sugar and soy lecithin.
Hyper-Dried vs. Hyper-Chilled: Tru Fru's products differ in texture based on the preservation method; hyper-chilled is frozen-fresh, while hyper-dried is crunchy.
TruNativ Strawberry Ingredients: The protein powder includes a whey blend (isolate, concentrate, hydrolyzed), real strawberry flakes, and monk fruit concentrate for natural sweetness.
Clean Label Focus: Both brands use natural ingredients, with Tru Fru avoiding artificial colors and flavors, and TruNativ offering a sugar-free, no-additive formula.

Tru Fru Chocolate-Covered Strawberries Ingredients

Tru Fru offers strawberries in several varieties, using either a hyper-chilled (frozen fresh) or hyper-dried (freeze-dried) process. Both methods start with 100% real fruit, which is then coated in chocolate and other ingredients.

Hyper-Chilled Strawberries in White & Milk Chocolate

This frozen variety features real, juicy strawberries coated in two types of chocolate. For the best texture and flavor, the manufacturer recommends letting them thaw for 10-15 minutes before consuming. The ingredients list is straightforward and focuses on the fruit and premium chocolate.

Strawberries
Milk Chocolate (Cane Sugar, Cocoa Butter, Milk, Chocolate Liquor, Soy Lecithin [an Emulsifier], Vanilla)
White Chocolate (Cane Sugar, Cocoa Butter, Whole Milk Powder, Soy Lecithin [an Emulsifier], Vanilla)

Hyper-Dried Strawberries in Dark Chocolate

Unlike the frozen version, this snack has a crunchy texture, a result of Tru Fru's unique hyper-drying process which removes nearly all moisture. The product includes dark chocolate and a confectionery coating for a satisfying snap.

Dark Chocolate (Cane Sugar, Chocolate Liquor, Cocoa Butter, Milk Fat, Soy Lecithin, Natural Flavor)
Strawberries
Tapioca Dextrin
Confectioners Glaze

TruNativ Strawberry Protein Ingredients

For those seeking a nutritional supplement, TruNativ's Pro Blend offers a strawberry-flavored whey protein powder. The ingredients reflect its purpose as a functional, performance-enhancing supplement.

Tru Protein Blend (Whey Protein Isolate, Whey Protein Concentrate, Hydrolyzed Whey)
Whole Milk Powder
Strawberry Fruit Flakes
Natural Flavour (Strawberry)
Common Salt
Monk Fruit Juice Concentrate (Natural Sweetener)
Beetroot Extract (Natural Colour)

Ingredient Quality and Processing

Both companies emphasize using high-quality, natural ingredients and specific processing methods to enhance flavor and preserve nutrients.

Tru Fru: Their "hyper-chilling" process is designed to lock in the flavor and nutrition of freshly picked fruit. Similarly, the "hyper-drying" method retains over 97% of the fruit's nutritional properties while creating a crunchy texture. The company is also committed to avoiding artificial colors, flavors, and preservatives.
TruNativ: This brand also focuses on a clean label, using 100% natural ingredients, including freeze-dried fruit for flavor and naturally-derived sweeteners like monk fruit concentrate. Their whey protein blend is sourced from grass-fed cows.

Comparison Table: Tru Fru vs. TruNativ


Feature	Tru Fru Strawberry Snacks	TruNativ Strawberry Protein
Core Ingredients	Real strawberries, chocolate (milk, white, dark), sometimes creme	Whey protein blend (isolate, concentrate, hydrolyzed), real strawberry flakes
Processing Method	Hyper-chilled (frozen fresh) or hyper-dried (crunchy)	Blended powder form, optimized for digestion
Primary Purpose	Indulgent, fruit-based snack or dessert	Nutritional supplement for muscle recovery and performance
Primary Sweetener	Cane sugar, inherent fruit sugars	Monk fruit juice concentrate
Key Dietary Claims	Gluten-free, non-GMO, clean ingredients	Sugar-free, no artificial flavors, gluten-free, grass-fed whey
Format	Ready-to-eat frozen or shelf-stable pouches	Powder to be mixed with water or other liquids

Conclusion

While the name "Tru Strawberry" may cause confusion, understanding the distinct product lines from Tru Fru and TruNativ clarifies the ingredients. Tru Fru offers a delicious treat with simple, natural ingredients like real strawberries and premium chocolate, preserved through their unique hyper-chilling or hyper-drying processes. In contrast, TruNativ provides a strawberry-flavored whey protein supplement with natural flavorings, real strawberry pieces, and no added sugars. Both companies prioritize clean, high-quality ingredients for their respective products, catering to different consumer needs, whether for a guilt-free indulgence or a workout aid.

Tru Fru's official website offers more information on their range of chocolate-covered fruits.

Frequently Asked Questions

Tru Fru offers both. Their 'hyper-chilled' products are frozen fresh, resulting in a juicy texture, while 'hyper-dried' products are freeze-dried to create a crunchy, crisp bite.

Tru Fru uses various premium chocolates, including white chocolate, milk chocolate, and dark chocolate, depending on the specific product flavor.

Yes, Tru Fru products are generally certified gluten-free, though some specific flavors or older products may have conflicting information.

No, TruNativ uses natural sweeteners. For its Pro Blend, it uses monk fruit juice concentrate to provide sweetness without adding sugar.

Tru Fru is a brand of snack foods featuring real fruit covered in chocolate or creme. TruNativ is a supplement brand that offers protein powder and other nutritional products.

Yes, Tru Fru emphasizes using 100% real fruit that is picked ripe before being processed.

Hyper-drying is a specific freeze-drying process developed by Tru Fru that uses very low temperatures to remove nearly all moisture from the fruit, preserving its nutrients, flavor, and resulting in a crispy texture.