The Company Behind Santé Barley
Santé Barley is the flagship brand of Santé International, a direct selling and distribution company established in the Philippines in 2007. The company was founded by a group of direct selling veterans with the vision of offering high-quality organic wellness products and providing business opportunities to a network of independent distributors. After discovering the powerful properties of organic barley grass, the Santé Barley brand was born and quickly became the cornerstone of the company's success.
The Santé International Story: From Local Success to Global Expansion
Santé International's journey began with a clear mission to provide pure, organic barley-based health and wellness products. In the same year it was founded, the company secured a partnership with farmers in the Canterbury Plains of New Zealand, ensuring a consistent supply of certified organic barley grass.
The brand's growth was fueled by a strong direct-selling model and the increasing popularity of its initial barley products. The company rapidly scaled its operations and expanded its product line to meet market demand, including coffee mixes, beverages, and personal care items. Over the years, Santé International has expanded beyond the Philippines, establishing a global presence with branches in countries across Asia, the Middle East, and Africa. Its CEO, Joey Marcelo, has been recognized for his leadership in the direct selling industry.
Santé International's Business Model
Santé International operates on a direct selling or network marketing model. This involves a large network of independent business owners who earn commissions by selling the products directly to consumers and by recruiting new distributors.
Key aspects of this model include:
- Independent Business Owners (IBOs): Distributors operate their own businesses, selling Santé products and building their sales teams.
- Stable Compensation Plan: The company is known for offering a stable compensation plan with commissions, payouts, and incentives for high-performing distributors.
- Incentives: These incentives often include travel, gadgets, and vehicles, motivating distributors to grow their business.
- Training and Support: Santé provides training and support initiatives to equip its business owners with the necessary skills for success.
Sourcing and Product Quality
The quality and source of its ingredients are central to the Santé Barley brand. The company's key ingredient, organic barley grass, is grown and harvested in Canterbury, New Zealand, a region known for its clean, fertile lands. The farms are certified organic by BioGro, New Zealand's foremost organic certification agency, ensuring the product is free from pesticides and artificial fertilizers.
This commitment to using organic, high-quality ingredients has allowed Santé to position itself as a trusted provider of nutraceuticals and wellness products globally.
Comparison: Santé International vs. General Competitors
| Feature | Santé International | Typical Direct-Selling Competitor |
|---|---|---|
| Core Product | Certified Organic New Zealand Barley Grass | Various supplements, often with synthetic or non-organic ingredients |
| Sourcing | Exclusive partnership with BioGro-certified NZ farms | Varies; sourcing information may not be publicly certified |
| Key Ingredient Quality | 100% pure, young organic barley grass | Can include additives, preservatives, or artificial components |
| Product Line | Broad range, including nutraceuticals, coffee, bath/body, oral care | Usually focused on a narrower category of products |
| Business Model Focus | Strong emphasis on independent distributors and network marketing | Varies; may prioritize retail sales or online-only distribution |
| Corporate Transparency | Publicly shares company history, milestones, and leadership | Level of corporate transparency can vary significantly |
Expanding Product Line
While Santé Barley is its flagship, Santé International offers a diverse array of products designed to cater to various health and wellness needs. The company's product series includes:
- Nutraceutical Series: This includes the flagship Santé Barley products in juice and capsule form, as well as Daily-C (sodium ascorbate) and Daily-C Plus with Zinc.
- Health Beverage Series: The lineup features Choco Barley, Fusion Coffee, and Fit N' Trim, which includes green tea with L-carnitine.
- Snack Series: FibrEnergy, a powdered snack mix with barley, chia, and oats, provides sustained energy.
- Bath & Body Series: This includes Moments sanitary napkins and pantyliners with Anion and FAR infrared technology, and C'est Bon soap.
- Personal Care: The company also offers a barley-infused toothpaste for oral health.
For more information on the company, you can visit their official website, Sante Barley.
Conclusion
In summary, the company behind the popular Santé Barley brand is Santé International, a global direct-selling enterprise with its headquarters in the Philippines. Since its inception in 2007, the company has built its reputation on the foundation of high-quality, organic barley grass sourced from certified farms in New Zealand. Through its robust direct-selling model, wide product range, and consistent global expansion, Santé International has grown into a major player in the health and wellness industry, empowering both its customers and its extensive network of business owners.
