A Lifetime of Dietary Extremes
From his youth, Steve Jobs developed a compulsive and often extreme relationship with food. He was deeply influenced by diet-related books, including Frances Moore Lappé’s Diet for a Small Planet, which cemented his lifelong vegetarianism. Later, Arnold Ehret’s Mucusless Diet Healing System pushed him toward a restrictive fruitarian and raw food regimen. Jobs's dietary habits were not consistent but came in fanatic waves, often cycling through periods of severe restriction and occasional indulgence.
The Fruitarian Phase
Inspired by Ehret's theories, Jobs experimented with a fruitarian diet, consuming mainly fruits, nuts, and seeds.
- During this time, he would eat just one or two foods, such as carrots or apples, for weeks on end.
- An anecdote from his biography mentions that he once became so consumed with eating carrots and carrot juice that his skin took on a slight orange hue.
- This particular diet was also the inspiration for the name of his company, Apple.
The Asceticism of Fasting
Jobs was also a proponent of fasting, which he believed provided a sense of spiritual clarity and euphoria. He would fast for several days at a time, breaking the fast with leafy greens and water. This practice was part of a larger personal philosophy that saw asceticism as a path to heightened awareness and pleasure from restraint. He applied the same minimalist logic to his work, stripping down technology to its essential elements, much like he stripped down his diet.
Family Life and a Taste for Organic Food
Even after marrying Laurene Powell, a fellow vegan, Jobs maintained his picky and obsessive habits. While his wife and family were often more moderate, the household food remained centered on organic, natural ingredients. Laurene even founded her own organic food company, Terravera. Jobs’s fastidious nature was on display during meals; his daughter Lisa recalls an instance where he spat out soup upon learning it contained butter. Despite his preferences, family meals included simple, healthy options like pasta with garden-fresh tomatoes and basil.
The Diet's Impact and Post-Diagnosis Changes
While Jobs's diet was famously unconventional, its impact, particularly after his pancreatic cancer diagnosis in 2003, is a subject of much discussion.
Diet Before and After Cancer Diagnosis
| Aspect | Before Pancreatic Cancer Diagnosis | After Pancreatic Cancer Diagnosis |
|---|---|---|
| Diet Type | Primarily vegetarian, with periods of fruitarianism and veganism. | Continued a strict vegan diet, believing it could heal him. |
| Specific Foods | Focused on singular foods for weeks, such as apples, carrots, or Odwalla juice. | Still finicky, but later, his wife introduced fish and other proteins to combat weight loss. |
| Motivation | Minimalism, spiritual cleansing, and a belief in the body's self-healing properties. | A misplaced belief that his diet could cure his cancer, despite doctors' advice for surgery. |
| Obsessiveness | Consistent, though intermittent, cycles of fasting and food restriction. | Became even more extreme; his wife consulted specialists about his eating disorder. |
Jobs's refusal of conventional medical treatment in favor of alternative diets is one of the most controversial aspects of his health journey. During his final years, his health severely declined, leading to severe weight loss and increased difficulty eating. His personal chef, Bryar Brown, would create multiple dishes in the hopes that Jobs would find one palatable.
The Final Years
In his last months, Jobs's ability to eat was greatly diminished. By July 2011, he was consuming almost no solid foods. His intense and erratic eating habits, which began as a spiritual pursuit, had become a source of immense tension and concern for his family. His story stands as a stark reminder of the potential dangers of extreme, self-prescribed diets when faced with serious medical conditions.
Conclusion
What Steve Jobs ate every day was not a simple, consistent meal plan but a reflection of his complex and intense personality. He used his diet as an expression of his philosophy of minimalism and asceticism, cycling through periods of vegetarianism, veganism, and fruitarianism. His unwavering conviction, even in the face of a terminal illness, highlights a fascinating intersection of personal philosophy and extreme eating. While his dietary choices were integral to his public persona, they also underscored his sometimes-difficult and uncompromising nature.
- For more on Steve Jobs's life and habits, see Walter Isaacson's comprehensive biography: https://www.simonandschuster.com/books/Steve-Jobs/Walter-Isaacson/9781982176865