What Do They Sell at The Vitamin Shoppe?

December 31, 2025 •

3 min read

Since its founding in 1977, The Vitamin Shoppe has expanded far beyond its namesake product to become a comprehensive retailer for wellness enthusiasts. If you've ever wondered "what do they sell at The Vitamin Shoppe?", the answer covers everything from daily multivitamins to specialized sports nutrition, healthy foods, and natural beauty products.

Quick Summary

The Vitamin Shoppe offers a wide assortment of vitamins, supplements, and wellness items, including protein powder, weight management aids, natural beauty products, and healthy food and drink options. The retailer features both proprietary brands and a large selection of third-party products to support diverse health goals.

Key Points

Extensive Product Range: The Vitamin Shoppe sells much more than vitamins, offering thousands of products across categories like sports nutrition, weight management, and natural beauty.
Vitamins and Minerals: The core business includes a massive selection of individual vitamins (like C, D3) and minerals (like magnesium), along with specialized multivitamins.
Sports and Fitness Products: For athletic goals, customers can find protein powders (whey, plant-based), creatine, BCAAs, and pre-workout formulas.
Digestion and Gut Health Focus: A wide array of probiotics, digestive enzymes, and other supplements are available to support digestive wellness.
Natural and Organic Options: The store stocks organic and non-GMO foods, natural beauty products, and essential oils for a holistic approach to health.
Proprietary and Third-Party Brands: In addition to its own labels, The Vitamin Shoppe carries products from numerous well-known national and specialized brands.
Weight Management Support: Specialized supplements, meal replacements, and herbal extracts are sold to assist with healthy weight goals.

The Vitamin Shoppe has evolved into a one-stop-shop for a holistic approach to health, with thousands of products available both in-store and online. Their inventory is thoughtfully curated to cover a broad spectrum of wellness needs, catering to everyone from fitness enthusiasts to those seeking general health maintenance. The company also carries a significant number of specialized and professional-grade lines alongside popular brands.

Vitamins and Supplements

As the name suggests, vitamins and supplements form the core of The Vitamin Shoppe's offerings. This is a vast category, featuring everything from basic nutritional support to targeted formulas.

Key Product Types

Multivitamins: Formulas tailored for men, women, seniors, and children.
Single-letter vitamins: Individual vitamins such as Vitamin C, Vitamin D3, and B-Complex.
Minerals: A wide range of options like magnesium, zinc, and calcium.
Fish Oil & Omegas: Supplements rich in Omega-3 fatty acids for heart and cognitive health.
Probiotics: Digestion and gut health are a major focus, with numerous probiotic and digestive enzyme products.
Herbal and Natural Remedies: Includes Ayurvedic herbs like Ashwagandha, turmeric, and others for specific wellness concerns.

Sports Nutrition

For athletes and fitness enthusiasts, The Vitamin Shoppe carries a comprehensive sports nutrition section. This includes products to support muscle building, performance, and recovery.

Popular Sports Nutrition Products

Protein Powders: A variety of sources are available, including whey, casein, and plant-based protein.
Pre-Workout Formulas: Designed to increase energy and focus before a workout.
Creatine: A popular supplement for boosting strength and muscle mass.
Amino Acids: Such as BCAAs and L-Glutamine, for muscle protein synthesis and recovery.

Weight Management

For those with weight management goals, the store offers a variety of products to supplement a healthy diet and exercise plan.

Weight Management Solutions

Appetite Control: Supplements containing ingredients like Garcinia Cambogia Extract.
Metabolism Support: Products like green tea extract to aid metabolism.
Meal Replacements: Shakes and bars designed to provide balanced nutrition in a single serving.

Healthy Food, Drinks, and Snacks

Beyond pills and powders, The Vitamin Shoppe provides a selection of healthy food and beverage items for mindful eating.

Food and Beverage Offerings

Energy and Protein Bars: Convenient options for on-the-go nutrition.
Superfoods: Nutrient-dense foods like maca, moringa, and chia seeds.
Keto and GLP-1 Support: Specific products for specialized diets and wellness programs.
Herbal Teas and Aromatherapy: Aromatic products like essential oils for relaxation and wellness.

Natural Beauty and Personal Care

The company also stocks a range of natural and organic beauty and personal care products for a holistic wellness approach.

Beauty and Care Products

Skin Care: Includes creams, serums, and oils from natural brands.
Hair and Nail Supplements: Vitamins containing biotin and hyaluronic acid to support healthy hair and nails.
Essential Oils and Aromatherapy: Pure essential oils and blends for diffusers and topical use.

Comparison of Product Types


Product Category	Primary Purpose	Examples	Key Features
Vitamins	Foundational health, filling nutritional gaps	Multivitamins, Vitamin C, Vitamin D3, B-Complex	Capsule, tablet, or gummy forms; wide range of options
Protein & Fitness	Muscle building, performance, and recovery	Whey protein, Creatine, BCAAs, Pre-workout	Powders, bars, and drinks; caters to various fitness goals
Digestion & Gut Health	Supports a healthy digestive system	Probiotics, Digestive Enzymes, Fiber	Targeted formulas for digestive wellness
Weight Management	Aids in appetite control and metabolism	Garcinia Cambogia, Green Tea Extract, Meal Replacement Shakes	Supplements and shakes; for use with diet and exercise plans
Natural Beauty & Skin	Enhances skin, hair, and nail health	Collagen supplements, Biotin, Natural creams, Essential oils	Supplements, topicals, and aromatherapy items

Conclusion

From humble beginnings as a vitamin retailer, The Vitamin Shoppe has blossomed into a comprehensive health and wellness destination, offering an extensive range of products to support a variety of lifestyles. The stores and online platform feature a deep inventory of vitamins, specialized supplements, sports nutrition, weight management aids, and natural beauty items. Whether your focus is on daily nutrition, athletic performance, or holistic well-being, The Vitamin Shoppe provides a wide selection of products from its own lines and hundreds of other reputable brands.

Visit The Vitamin Shoppe online for their full product range.

Frequently Asked Questions

Yes, The Vitamin Shoppe sells a wide variety of health and wellness products, including supplements, sports nutrition, protein, weight management aids, natural beauty products, and healthy food and beverages.

You can find a broad selection of supplements, such as multivitamins, omega-3 fish oil, probiotics, herbal remedies, and individual vitamins and minerals like Vitamin C, D3, and magnesium.

The Vitamin Shoppe carries a variety of protein powders, including whey, casein, and plant-based protein options, to support muscle growth and recovery.

Yes, The Vitamin Shoppe offers a range of weight management products, including supplements containing Garcinia Cambogia and green tea extract, as well as meal replacement shakes.

Yes, the store features a selection of natural beauty and personal care products, such as skin care items, essential oils, and supplements for healthy hair, skin, and nails.

In addition to vitamins, they sell healthy foods and drinks, such as energy and protein bars, superfoods, and specific products for diets like keto.

Yes, The Vitamin Shoppe has its own proprietary brands, such as The Vitamin Shoppe®, BodyTech®, and plnt®, alongside products from hundreds of third-party brands.