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What Do Trulys Have in Them? The Full Ingredient Breakdown

3 min read

Over 200 million people in the U.S. have consumed hard seltzer, making it a beverage category with a wide audience. To understand what do Trulys have in them, it's important to differentiate between their two main product lines: the classic Hard Seltzer and the newer Vodka Soda. While both offer a crisp, refreshing experience, their ingredient bases are distinct.

Quick Summary

Truly hard seltzers and vodka sodas are crafted with a few core ingredients, but the alcohol base is the key difference. Standard hard seltzers use fermented cane sugar, while the newer vodka sodas feature a distilled vodka base. Both product lines include natural flavors and are gluten-free.

Key Points

  • Alcohol Source: The alcohol in classic Truly Hard Seltzer comes from fermented cane sugar, while the Vodka Soda line uses distilled vodka.

  • Core Ingredients: Truly products include filtered water, natural fruit flavors, and in some cases, real fruit juice concentrate.

  • Gluten-Free Status: All Truly Hard Seltzer flavors are certified as naturally gluten-free, making them suitable for those with sensitivities.

  • Nutritional Profile: Classic Trulys contain about 100 calories and 1g of sugar per 12oz can, positioning them as a low-calorie alcohol option.

  • Sweeteners: Most Truly products use natural flavors, though some sweeter varieties like Lemonade and Punch may contain additional sugar and artificial sweeteners.

  • Flavor Variants: Truly offers a wide array of flavors across its different product lines, including seltzers, lemonades, punches, and vodka sodas.

In This Article

What's in a Can of Truly Hard Seltzer?

Truly Hard Seltzer's classic line is made with a few straightforward, gluten-free ingredients designed to create a clean, refreshing taste. The primary components work together to deliver the signature crisp flavor consumers expect. Here is a closer look at the key elements of a standard 12-ounce can:

  • Filtered Water: This serves as the foundation for the entire beverage, providing the clear, watery base.
  • Alcohol from Fermented Cane Sugar: Unlike beer, which uses fermented malted grains, the alcohol in classic Truly Hard Seltzer comes from fermenting all-natural cane sugar. This process results in a neutral, clean alcohol base that is naturally gluten-free.
  • Natural Flavors: The distinct fruity taste of each variety is derived from natural flavorings, sometimes including real fruit juice concentrate.
  • Citric Acid and Sodium Citrate: These ingredients are added to adjust the acidity, balance the flavors, and act as preservatives to maintain freshness.
  • Carbon Dioxide: This is what provides the signature effervescence and bubbles that define a seltzer.
  • Sweeteners: In some varieties, such as the Lemonade and Punch lines, a blend of sugar and artificial sweeteners like sucralose and acesulfame potassium are used. Standard varieties typically rely on sugar and natural flavors for sweetness.

The Truly Vodka Soda Ingredient Difference

In 2022, Truly expanded its offerings to include a spirits-based line called Truly Vodka Soda. This product line uses a fundamentally different alcohol base than the classic hard seltzer, making it a canned cocktail rather than a malt-based beverage. The core components include:

  • Premium Vodka: The alcohol in this version comes from six-times distilled vodka.
  • Real Fruit Juice: Real fruit juice, rather than just concentrates, is used in this lineup to provide a richer, more authentic flavor profile.
  • Natural Flavors: Like its hard seltzer counterpart, natural flavors are still used to enhance the overall taste.

A Nutritional and Flavor Comparison

Understanding the ingredients is only part of the picture; comparing the nutritional information and flavor profiles offers a more complete view. The two main product lines have subtle but important differences.

Feature Truly Hard Seltzer Truly Vodka Soda
Alcohol Source Fermented cane sugar 6x distilled vodka
Calories (12oz can) 100 calories 110 calories
Sugar (12oz can) 1 gram 2 grams
Carbohydrates (12oz can) 2 grams 3–4 grams
Flavor Profile Crisp, light, and clean Fuller, richer, and more cocktail-like
Sweeteners Sugar, sometimes with sucralose and acesulfame potassium depending on the variety Sugar and natural flavors

The Brewing Process: From Cane Sugar to Seltzer

The production of Truly Hard Seltzer is similar to brewing beer but with a key difference in the fermentable sugar source. Here’s a simplified breakdown of how the classic hard seltzer is made:

  1. Preparation: Filtered water and cane sugar are mixed to create a “sugar wash”.
  2. Fermentation: Yeast is added to the sugar wash. The yeast consumes the sugar and converts it into alcohol and carbon dioxide.
  3. Filtration and Clarification: The newly created alcoholic liquid is filtered multiple times to remove impurities and create a clear, neutral base.
  4. Flavoring and Carbonation: Natural fruit flavors and concentrated juice are added, along with citric acid and sodium citrate. Finally, carbon dioxide is injected to create the signature bubbles.

For the Truly Vodka Soda line, the process is different. The premium distilled vodka is simply blended with filtered water, real fruit juice, and natural flavors to create a pre-mixed cocktail.

Conclusion

Understanding what do Trulys have in them reveals a simple yet deliberate ingredient list tailored to create specific flavor experiences. For the original Hard Seltzer, the recipe relies on filtered water, fermented cane sugar alcohol, and natural flavors, resulting in a low-calorie, gluten-free beverage. The Vodka Soda line, on the other hand, is a pre-mixed cocktail featuring six-times distilled vodka and real fruit juice, creating a slightly different nutritional profile. Whether seeking a light, crisp hard seltzer or a richer, spirit-based canned cocktail, Truly’s transparency about its ingredients allows consumers to choose the option that best fits their dietary preferences and flavor cravings.

What do Trulys have in them? A quick list

  • Classic Truly Hard Seltzer: Filtered water, alcohol from fermented cane sugar, natural fruit flavors, and a hint of fruit juice concentrate.
  • Truly Vodka Soda: Premium 6x distilled vodka, real fruit juice, natural flavors, and carbonated water.
  • Low Calories: A standard 12oz can of classic Truly has 100 calories, while the Vodka Soda version has 110 calories.
  • Gluten-Free: All Truly hard seltzers and vodka sodas are naturally gluten-free.
  • Sweeteners: While standard varieties use natural flavorings, some lines like the Punch and Lemonade varieties include additional sweeteners.

Frequently Asked Questions

The main alcohol source in the classic Truly Hard Seltzer is fermented cane sugar. This differentiates it from beverages like beer, which are fermented from malted grains.

Yes, all Truly Hard Seltzer products are naturally gluten-free. Their alcohol base, derived from fermented cane sugar, contains no gluten.

While the standard Hard Seltzer line uses natural flavors, some varieties like the Truly Lemonade and Truly Punch lines use a blend of sugar and artificial sweeteners, including sucralose and acesulfame potassium.

A standard 12oz can of Truly Hard Seltzer contains 100 calories. The Truly Vodka Soda line contains slightly more, at 110 calories per can.

The main difference is the alcohol base. Truly Hard Seltzer uses alcohol from fermented cane sugar, while Truly Vodka Soda is a pre-mixed cocktail made with 6x distilled vodka and real fruit juice.

Yes, many Truly products contain real fruit juice from concentrate. The newer Truly Vodka Soda line is specifically made with real fruit juice.

Both use filtered water, gluten-free alcohol, and natural flavors. A key difference is the alcohol source: Truly uses fermented cane sugar, while White Claw uses fermented gluten-free grains. Truly also typically has 1g of sugar per can compared to White Claw's 2g in classic versions.

References

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.