The Core Ingredients: Coffee and Chicory
At the heart of the iconic Bru Instant is a precise 70% coffee and 30% chicory mix. This blend was revolutionary upon its introduction in 1968 and is a key reason for Bru's widespread popularity in India. The instant coffee component is a fine blend of high-quality Arabica and Robusta beans, carefully sourced from plantations in South India.
The Role of Coffee Beans
The type and quality of coffee beans are central to Bru's flavor profile. The blend of Arabica and Robusta beans creates a balanced and satisfying cup. Robusta beans are known for their strong body and intensity, while Arabica beans contribute a smoother, more delicate flavor. The beans are roasted to perfection using enhanced processes that aim to preserve the fresh aroma.
The Purpose of Chicory
Chicory is a plant root that, when roasted and ground, is often mixed with coffee. Its inclusion in Bru is a homage to the traditional South Indian filter coffee experience, where adding chicory is common. Chicory adds body and a subtle, mellow sweetness to the brew, tempering the natural bitterness of the Robusta beans. It also helps create a thicker, more 'caramellic' taste that many consumers find appealing. The result is a signature flavour that has resonated with the Indian palate for decades.
A Comparison of Bru Coffee Variants
While Bru Instant is the brand's flagship product, Hindustan Unilever offers a variety of coffee products under the Bru brand. Each variant is formulated with different ingredients to cater to specific consumer tastes and brewing methods.
| Variant | Coffee Type | Chicory Content | Notes |
|---|---|---|---|
| Bru Instant | Blend of Robusta & Arabica | 30% | The classic, iconic instant mix with a signature caramellic and chocolaty taste. |
| Bru Gold | 100% Coffee (Robusta & Arabica) | 0% | A premium offering for those who prefer pure, unadulterated coffee flavour. |
| Bru Green Label | Filter Coffee (Ground) | Chicory may be included | Designed for traditional filter coffee preparation. The exact blend varies but may include chicory. |
| Bru Select | Filter Coffee (Ground) | Varies | Another filter coffee option with specific roasts and blends for a unique taste. |
The Brewing Process and Taste Profile
Bru Instant coffee is designed for maximum convenience, dissolving quickly in hot milk and/or water. This makes it suitable for both hot and cold coffee preparations. The unique blend and roasting process result in an aromatic cup that delivers a rich coffee taste. For those who enjoy a more robust, full-bodied flavour, the chicory-enhanced Bru Instant is the ideal choice. In contrast, the pure coffee in Bru Gold provides a cleaner, bolder coffee experience.
Why is Bru so Popular in India?
Bru's success in the Indian market can be attributed to several factors. As the pioneer of instant coffee in India, it established a strong presence early on. The inclusion of chicory appealed to a palate already accustomed to filter coffee with a similar composition. Furthermore, smart marketing campaigns centered around the theme of "Happiness begins with Bru" created a strong emotional connection with consumers. The brand's widespread availability, from urban supermarkets to small kirana stores, also ensures it is accessible to millions. Competitive pricing across different pack sizes has also helped cement its market-leading position.
Health Aspects and Nutritional Information
Like all instant coffees, Bru offers a quick energy boost from caffeine. A typical teaspoon of Bru Instant contains approximately 60-80mg of caffeine, though this can vary depending on preparation. Instant coffee is also a source of antioxidants, although processed instant varieties may contain less than freshly brewed coffee. Some of its health benefits are linked to its caffeine content, which can improve cognitive function, boost metabolism, and protect the liver. However, it is important to moderate consumption, as excessive caffeine intake can cause restlessness and other adverse effects.
The Presence of Chicory in Modern Instant Coffee
The use of chicory in instant coffee is not just a legacy practice. It continues to serve several modern purposes. For one, chicory is a low-cost ingredient, which helps keep the price of Bru Instant competitive. It is also believed to have some digestive benefits, which is a consideration for some consumers. In a market where filter coffee and its traditional flavors still hold significant sway, the blend ensures that Bru appeals to a broad consumer base, bridging the gap between traditional and modern coffee consumption habits. The chicory-mix formula remains a key differentiator for the Bru Instant product line. For the growing number of consumers who prefer pure coffee flavor, Bru Gold was introduced as a premium alternative without chicory. This strategy allows the brand to cater to multiple market segments effectively. For further reading on the instant versus filter coffee debate, see The South Indian Coffee House's analysis.
Conclusion
To fully answer the question of what does Bru contain, one must consider its varied product line. While the classic Bru Instant is defined by its 70% coffee and 30% chicory blend, the brand has evolved to offer different formulations. The interplay of Arabica and Robusta beans provides the rich flavor and aroma, while chicory gives the instant variant its distinct body and mellow sweetness. Bru Gold, on the other hand, provides a pure, 100% coffee experience. The brand's success is a testament to its ability to maintain a connection with traditional Indian tastes while also adapting to new consumer preferences through innovation. Whether you prefer the classic instant mix or a purer brew, Bru offers a product that is grounded in its heritage yet forward-looking in its variety.
