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What Does Nutella Contain? Unpacking the Ingredients Behind the Iconic Spread

4 min read

For over 60 years, Nutella has been a breakfast staple for millions globally, but many are still unaware of its core composition. The iconic hazelnut spread is made with only seven key ingredients, a fact that sheds light on its nutritional profile and distinctive taste.

Quick Summary

Nutella is composed of seven main ingredients: sugar, palm oil, hazelnuts, skim milk powder, fat-reduced cocoa, lecithin, and vanillin. Sugar is the most abundant ingredient, with palm oil providing the spread's famous creamy texture.

Key Points

  • Sugar is the Main Ingredient: The ingredient list on a Nutella jar begins with sugar, indicating it is the most prevalent component by weight.

  • Palm Oil for Creaminess: Palm oil is the second major ingredient, giving the spread its signature smooth texture and long shelf life.

  • Hazelnuts are Not Dominant: While a signature flavor, hazelnuts only make up about 13% of the formula.

  • Not a Nutritional Substitute: Nutella is high in sugar, fat, and calories, and should not be considered a direct substitute for a more nutritious nut butter.

  • Standard Spread is Gluten-Free: The hazelnut-cocoa spread itself is gluten-free, but accompanying snack products like Nutella & GO! are not.

  • Concerns Over Palm Oil: The use of palm oil has drawn criticism regarding both its potential health impacts and the environmental consequences of its production.

In This Article

The Seven Core Nutella Ingredients

At its heart, Nutella is built from seven specific ingredients, carefully combined to achieve its signature chocolate-hazelnut flavor and irresistibly smooth texture. While the exact proportions can vary slightly by region, the core components remain constant. The ingredients are, in descending order of weight, sugar, palm oil, hazelnuts, skim milk powder, fat-reduced cocoa, soy or sunflower lecithin, and vanillin.

Sugar: The Primary Component

Ingredient lists are ordered by weight, and in the case of Nutella, sugar holds the top spot, making it the most dominant component. According to Foodwatch Australia, Nutella is over 50% sugar by weight, a fact that places it closer to a dessert topping than a health food. The high sugar content is a major reason behind the spread's sweetness and its energy density.

Palm Oil: The Creamy Texture and Controversy

Palm oil serves a critical function in the Nutella recipe, providing its creamy texture and spreadability at room temperature. It replaced hydrogenated oils in 2006 to reduce trans-fats, but its use has been mired in two key controversies:

  • Health: Some studies have linked palm oil refined at high temperatures to potentially carcinogenic chemicals. Ferrero, the maker of Nutella, asserts its product is safe and processed at controlled temperatures.
  • Environment: Environmental groups have long highlighted concerns over deforestation and habitat loss, particularly for endangered species like orangutans, tied to unsustainable palm oil production. In response, Ferrero has committed to sourcing 100% certified sustainable palm oil.

Hazelnuts: The Signature Flavor

Despite being heavily featured in marketing, hazelnuts are the third most abundant ingredient, typically making up around 13% of the spread. This relatively small percentage is still crucial, as the roasted and ground hazelnuts provide the distinct, nutty flavor that defines Nutella. For more on ethical sourcing and other concerns, check out this guide on sustainable consumer choices.

Other Key Components

  • Skimmed Milk Powder: This ingredient is made by removing water from pasteurized non-fat milk, which gives the spread a creamy richness and helps extend its shelf life without refrigeration.
  • Fat-Reduced Cocoa: The processed cocoa powder provides the chocolatey taste. The brand was born out of a WWII chocolate shortage, and its formulation has always balanced cocoa with other ingredients.
  • Soy Lecithin: Acting as an emulsifier, lecithin is a fatty substance that prevents the oil and cocoa from separating, ensuring the spread remains smooth and homogenized. It is a common food additive derived from soybeans.
  • Vanillin: This is a synthetic flavoring agent that provides the familiar vanilla notes, enhancing the overall sweetness. It is a much less expensive alternative to natural vanilla extract.

The Nutritional Profile of Nutella

Understanding what Nutella contains is key to appreciating its nutritional information. A standard two-tablespoon (37-gram) serving contains roughly:

  • Calories: 200
  • Fat: 12 grams
  • Sugar: 21 grams
  • Protein: 2 grams

This breakdown reveals that the spread is high in calories, fat, and sugar, and low in protein and other key nutrients. Because of its caloric density, it is best enjoyed in moderation as a treat rather than a primary source of nutrition.

Nutella vs. Natural Nut Butters

When comparing Nutella to natural nut butters, the differences in composition and nutritional value are striking. The table below illustrates the stark contrast between a serving of Nutella and a typical natural almond butter.

Feature Nutella (2 tbsp / 37g) Natural Almond Butter (2 tbsp / 32g)
Primary Ingredient Sugar Almonds
Added Sugar 21 grams Less than 1 gram
Protein 2 grams 5 grams
Ingredients Sugar, Palm Oil, Hazelnuts, Skim Milk Powder, Cocoa, Lecithin, Vanillin Almonds, sometimes salt
Saturated Fat ~4 grams ~1.5 grams

Conclusion: A Dessert Spread, Not a Health Food

Ultimately, the question of what does Nutella contain reveals it to be a dessert-style spread rather than a health-focused nut butter substitute. While the hazelnuts and cocoa add flavor, the composition is predominantly sugar and palm oil, which are high in calories and fat. As the manufacturer Ferrero continues to address sourcing and health concerns, it remains a beloved treat for many. The key for consumers is to enjoy it responsibly and be fully aware of its true ingredients and nutritional impact.

Is Nutella Gluten-Free?

Yes, the standard Nutella spread is considered gluten-free and is safe for individuals with celiac disease or gluten sensitivity. The manufacturer, Ferrero, states that the product does not contain any ingredients derived from gluten-containing cereals like wheat, barley, rye, or oats. However, certain Nutella snack products, such as Nutella & GO! that include breadsticks, are not gluten-free.

How Nutella's Recipe Has Evolved

The history of Nutella is a story of clever ingredient adaptation. It was first conceived during a post-WWII chocolate shortage in Italy by pastry chef Pietro Ferrero. The original recipe, named "Giandujot," was a thick, hazelnut-based paste. It was later reformulated into a creamier spread called "Supercrema" before being perfected and named Nutella in 1964 by Pietro's son, Michele. While the core flavor profile remains, the recipe has been slightly modified over the decades, most recently in 2017 when the sugar and skim milk content were adjusted.

Frequently Asked Questions

Yes, according to the ingredient list, which is ordered by weight, sugar is the most abundant ingredient in Nutella.

Palm oil is used to give Nutella its characteristic smooth, creamy texture and to maintain its spreadable consistency at room temperature.

Nutella states that each jar contains the equivalent of around 50 hazelnuts, although hazelnuts only constitute about 13% of the total product by weight.

No, Nutella is not healthier than most natural peanut butters. It is significantly higher in sugar and fat, and lower in protein and other beneficial nutrients.

While the standard spread is gluten-free, the manufacturer, Ferrero, does not label it as such, likely due to potential cross-contamination risks in shared factory spaces. However, it does not contain any gluten-derived ingredients.

Lecithin is an emulsifier that helps bind the different ingredients together, preventing the oil and cocoa from separating and ensuring a consistently smooth spread.

Yes, in 2017, Ferrero slightly adjusted the recipe, increasing the sugar and skim milk powder content. This change led to a lighter color, though the company maintains the signature taste remains.

References

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.