The 2021 Allergy Alert and Recall
In May 2021, Arizona Nutritional Supplements initiated a voluntary recall for a specific lot of the 365 Everyday Value Whey Protein Powder. The recall was prompted by a packaging error during manufacturing, resulting in an undeclared soy allergen. This posed a serious health risk to individuals with soy allergies.
The recalled product was the 13.9 oz. Natural Vanilla flavor (UPC 9948228764, Lot 0073984, Best By date 03/04/2023). It was sold at Whole Foods Market stores in the US from March 24 to May 6, 2021. Customers were advised to return the product for a full refund.
Why the Product Never Returned
The recall ultimately led to the product's discontinuation. Factors included the evolving private label strategy of Whole Foods and Amazon, potential damage to the brand's reputation, and the introduction of new protein options.
Comparison: Old 365 Protein vs. New Alternatives
A comparison highlights differences between the recalled product and current options:
| Feature | Recalled 365 Everyday Value Whey | Current 365 by Whole Foods Market Whey Isolate | Current Garden of Life Organic Sport Protein | Key Difference |
|---|---|---|---|---|
| Protein Type | Whey Concentrate/Isolate Blend | Whey Protein Isolate | Plant-based (Pea, Sprouted Navy Bean, Sprouted Lentil) | Animal-based vs. Plant-based options |
| Flavor | Natural Vanilla | Vanilla, Unflavored | Chocolate, Vanilla | Broader flavor options available now |
| Allergens | Undeclared Soy (recall issue) | Milk (inherent to whey) | None of the recalled soy issues | Improved transparency and fewer allergen concerns |
| Source | Not Specified (manufactured by a third party) | Grass-fed, Organic options available | Certified USDA Organic | Move towards higher quality, certified sources |
The Aftermath and Finding New Options
The discontinuation disappointed many. Numerous safe alternatives are now available.
Alternatives to the Discontinued 365 Protein
Some popular alternatives include:
- 365 by Whole Foods Market Whey Protein Isolate: An updated option.
- Garden of Life Organic Sport Protein: A plant-based choice.
- Vital Proteins Performance Protein: Noted for amino acids and collagen.
- Other Well-Regarded Brands: Orgain is another option.
Where to Find Current 365 Protein Products
Check Whole Foods Market or Amazon.
Conclusion: A Cautionary Tale for Brands and Consumers
The recall emphasizes the importance of accurate labeling and quality control. While the product was discontinued, new options are available. Consumers should be vigilant about food recalls and prioritize clear allergen information.
The Bigger Picture: Food Safety and Labeling
The recall highlights the roles of regulatory bodies and manufacturers. It serves as a reminder for consumers, especially those with allergies, to stay informed. The industry is moving towards greater transparency.
Final Thoughts on the Protein Powder Market
The discontinuation was a consequence of a manufacturing error. It has contributed to an emphasis on transparency and quality control. Consumers can ensure safety by reviewing labels and product histories.
Key Factors in the 365 Protein Powder Disappearance
For guidance on protein supplements, resources like {Link: The FDA's recall database https://www.fda.gov/safety/recalls-market-withdrawals-safety-alerts} are valuable.
Note: The recall focused on one lot, but discontinuation reflects broader changes in branding and strategy at Whole Foods and Amazon.
Recommended Protein Powder Alternatives
When choosing a new protein powder, consider:
- Ingredient Transparency: Look for clear information.
- Third-Party Testing: Provides assurance.
- Customer Reviews: Offer insights.
Finding a replacement is easy. Prioritize safety and quality.
