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What is AG1 and How Much Does It Cost?

4 min read

Over 40% of American adults have a deficiency in at least one key micronutrient, making supplements a popular way to fill dietary gaps. AG1, formerly known as Athletic Greens, has gained significant attention as a comprehensive, all-in-one nutritional drink designed to address these deficiencies.

Quick Summary

AG1 is a daily powdered supplement containing 75 vitamins, minerals, and whole-food sourced ingredients. It supports energy, gut health, and immune function, but is more expensive than many competitors. The cost varies based on purchase type and subscription plan.

Key Points

  • What is AG1: A daily powdered supplement containing over 75 ingredients, including a multivitamin, superfoods, probiotics, and adaptogens.

  • How AG1 is Priced: Cost varies by purchase type (one-time vs. subscription), with a monthly subscription being more affordable per serving.

  • 2025 Cost Breakdown: A 30-serving pouch is $99 for a one-time purchase and $79 for a monthly subscription. Travel packs are also available at a higher cost.

  • Potential Benefits: Users report improved energy, better gut health, enhanced immune support, and stress management, though results can vary.

  • A Premium Product: AG1 is NSF Certified for Sport and undergoes extensive third-party testing, contributing to its higher price point.

  • Not a Meal Replacement: AG1 is intended to complement, not replace, a balanced diet rich in whole foods.

  • Alternatives Exist: Several competitors offer green powders with varying ingredient lists and price points, such as Live it Up and Bloom.

  • Consult a Professional: Always speak with a healthcare provider before starting any new supplement, particularly for those who are pregnant, breastfeeding, or have pre-existing conditions.

In This Article

What Exactly is AG1?

AG1 is a popular daily powdered supplement, formerly known as Athletic Greens, that combines multiple types of nutritional supplements into a single scoop. Users mix the powder with cold water or another beverage to create a health drink. The formula is designed to be a comprehensive, "foundational nutrition" solution, potentially replacing the need for separate daily multivitamins, prebiotics, and probiotics. Its formula includes:

  • A raw superfood complex featuring organic spirulina, chlorella, and apple powder.
  • A blend of nutrient-dense extracts, herbs, and antioxidants.
  • A digestive enzyme and super mushroom complex.
  • A dairy-free probiotic blend with strains like Lactobacillus acidophilus.

Unlike many conventional supplements, AG1 is NSF Certified for Sport, ensuring it is third-party tested for banned substances and contaminants. The company also maintains transparency by publishing a publicly available Certificate of Analysis for each batch.

What are the purported benefits of AG1?

According to the company and some user testimonials, AG1 offers several potential health benefits. While it's important to remember it is a supplement and not a replacement for a healthy diet, some of the claimed advantages include:

  • Increased energy and focus: AG1 contains a potent blend of B-vitamins, which are crucial for energy production, as well as adaptogens to help manage daily stress.
  • Improved gut health: The formula includes prebiotics and 10 billion CFU of probiotics to support a healthy gut microbiome and aid digestion.
  • Enhanced immune defense: With a robust profile of vitamins and antioxidants, AG1 is designed to support the body's immune system.
  • Mood balance: Adaptogenic herbs are included to help the body adapt to stressors, potentially contributing to a more balanced mood.

How Much Does AG1 Cost? A Pricing Breakdown

AG1 is considered one of the more expensive green powder supplements on the market, but the final price depends on your purchase method. Buying a single pouch is more costly per serving than committing to a monthly subscription, which provides a discount and includes extra items in your first order.

AG1 Pouch Pricing (as of late 2025)

  • One-Time Purchase: $99 for 30 servings ($3.30 per serving).
  • Single Monthly Subscription: $79 for 30 servings ($2.63 per serving).
  • Double Monthly Subscription: $149 for 60 servings ($2.48 per serving).

AG1 Travel Packs Pricing (as of late 2025)

  • One-Time Purchase: $109 for 30 packs ($3.63 per serving).
  • Single Monthly Subscription: $89 for 30 packs ($2.97 per serving).
  • Double Monthly Subscription: $169 for 60 packs ($2.82 per serving).

AG1 Pricing Comparison Table

Product Purchase Option Servings Price Cost per Serving
The Pouch One-Time 30 $99 $3.30
Monthly Subscription 30 $79 $2.63
Double Subscription 60 $149 $2.48
Travel Packs One-Time 30 $109 $3.63
Monthly Subscription 30 $89 $2.97
Double Subscription 60 $169 $2.82

AG1 vs. Other Green Powders

For those considering alternatives to AG1, several products offer similar benefits at a different price point. The best choice depends on individual needs, budget, and preference for specific ingredients.

How AG1 stacks up against competitors

AG1's main difference lies in its comprehensive ingredient list and higher potency of vitamins and minerals. It contains 75+ ingredients, including a significant amount of B-vitamins, while competitors often have fewer components. However, the cost is a major factor. For example, Live it Up Super Greens costs less but has a simpler formulation with fewer ingredients, though it uses all organic greens. Bloom Greens is also less expensive and features a variety of flavors, but is not third-party tested. Other brands like Vibrant Health Green Vibrance and Amazing Grass Greens Blend also compete in this market, each with unique pros and cons related to ingredients, certification, and cost.

The AG1 Investment: Is It Worth It?

Deciding if AG1 is worth the price is a personal decision based on your dietary habits and wellness goals. For individuals with a nutrient-rich diet, the added benefits of AG1 might not justify the high cost. However, for those with inconsistent diets, hectic travel schedules, or who simply want a nutritional 'safety net,' AG1 can be a valuable investment.

As with any supplement, AG1 should not replace whole foods. While it can help fill nutritional gaps, it does not provide the same amount of dietary fiber as eating whole fruits and vegetables. Before beginning any new supplement, it is always recommended to consult with a healthcare professional, especially if you are pregnant, breastfeeding, have an autoimmune condition, or are on medication.

Conclusion: Making the Right Choice for You

AG1 is a high-quality, comprehensive daily health drink containing over 75 ingredients, including a significant dose of vitamins, minerals, probiotics, and superfoods. Its premium price reflects this extensive formula and third-party testing. While subscription options offer savings, AG1 remains more expensive than many competitors. Ultimately, your decision should weigh the convenience and thoroughness of the AG1 formula against its cost and your individual nutritional needs. Consider your current diet and lifestyle, and consult a professional to see if AG1 aligns with your personal health objectives.

For more information on AG1's product details and clinical trials, visit the official AG1 website at drinkag1.com.

Frequently Asked Questions

AG1, formerly known as Athletic Greens, is a comprehensive powdered supplement containing 75 vitamins, minerals, and other ingredients, such as probiotics and superfoods, designed to be mixed with water for a daily health drink.

As of late 2025, a monthly subscription for a 30-serving pouch of AG1 costs $79, which breaks down to approximately $2.63 per serving.

Yes, AG1 is generally considered one of the most expensive greens powders on the market, with competitors like Live it Up offering more budget-friendly alternatives.

A first-time AG1 subscription often includes a welcome kit with a canister, shaker bottle, scoop, and travel packs, along with a 90-day money-back guarantee.

AG1 is formulated to be a complete nutritional foundation, which for many people may replace the need for a separate multivitamin. However, it notably lacks vitamin D and iron, which may still need to be supplemented.

AG1 has a mildly sweet and fruity flavor with hints of pineapple and vanilla, which is generally considered palatable by most users.

Yes, once an AG1 pouch is opened, it must be refrigerated to maintain the integrity and efficacy of its probiotic ingredients.

Yes, AG1 is formulated to be suitable for various diets, including vegan, vegetarian, keto, and paleo, and is free from many common allergens.

Yes, you can make a one-time purchase of a 30-serving pouch for $99, but a subscription offers a lower price per serving.

Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.