The Founding Vision and Commitment to Quality
NaturesPlus, a brand under the parent company Natural Organics, was established in the early 1970s by founder Gerald Kessler. His mission was to create supplements that provided consumers with noticeable benefits, like increased energy and an enhanced quality of life, using the highest standards of manufacturing. This initial vision has guided the company for over five decades, shaping its reputation for credibility and quality. The company’s commitment extends beyond product formulation, involving rigorous quality control, third-party testing, and a promise of using natural, whole-food-based ingredients.
Rigorous Quality and Accreditation
For consumers, confidence in supplement quality is paramount. NaturesPlus builds this trust through multiple levels of accreditation and adherence to strict standards. The company's state-of-the-art facilities maintain continuous compliance with cGMP (current Good Manufacturing Practices), as evidenced by registrations with both the FDA and NSF International. Furthermore, the company prides itself on using organic ingredients where possible and holds certifications from both USNOP (United States National Organics Program) and EU Organic standards. This dual organic certification is a unique point of difference in the supplement market.
Signature Product Lines and Innovations
NaturesPlus has developed a number of signature product lines that have become staples for many consumers seeking specific health benefits. These product families showcase the brand's innovative approach to supplementation, blending science with natural ingredients.
- Source of Life®: A multivitamin line known for its whole-food-based formulas, packed with vitamins, minerals, and superfoods to support natural energy and vitality. The 'Gold' variant is particularly notable for its enhanced nutrient profile, including antioxidants and probiotics.
- Animal Parade®: A beloved line of chewable vitamins specifically formulated for children. These supplements come in fun animal shapes and fruity flavors, making it easier for parents to ensure their kids receive essential nutrients.
- SPIRU-TEIN: This family of protein supplements, available in both plant-based and whey protein options, is designed for sustained energy, weight management, and muscle support.
- AgeLoss®: Targeting anti-aging and antioxidant support, this range includes formulas with ingredients like resveratrol and CoQ10 to combat oxidative stress.
- GI Natural®: A product line focused on digestive health, offering probiotics, enzymes, and herbal ingredients to support gut flora balance and relieve digestive discomfort.
The NaturesPlus Manufacturing Process
NaturesPlus follows a simple yet rigorous three-step process for developing its products:
- Conceptualization: Identifying consumer health needs and concerns to determine what products could provide the most benefit.
- Formulation: Conducting scientific research to find the right combination of high-quality, natural ingredients and the optimal delivery method.
- Production and Delivery: Manufacturing the product in FDA and NSF registered facilities and delivering it to consumers through various channels.
Comparison: NaturesPlus vs. Standard Supplements
| Feature | NaturesPlus | Standard Supplements |
|---|---|---|
| Quality Standards | Adheres to strict cGMP, FDA, and NSF certifications; follows both USNOP and EU Organic standards where applicable. | May follow minimal FDA regulations; certification varies widely and is not always guaranteed. |
| Ingredient Sourcing | Emphasizes natural and whole-food ingredients, often specifying sources like grass-fed beef for collagen. | Sourcing can be opaque; often uses isolated or synthetic vitamins. |
| Targeted Formulas | Offers innovative, specialized product families like Source of Life, Animal Parade, and AgeLoss. |
Typically offers generic single-ingredient vitamins or basic blends. |
| Testing & Transparency | Independent, third-party tested and guaranteed; provides detailed information on product content. | Testing may be internal or not disclosed; less transparency regarding quality. |
| Brand Ethos | Built on a 50+ year legacy of natural, high-quality products and a commitment to customer trust. | Brand history and values can be inconsistent or less established. |
A Broader Commitment to Health
Beyond its product offerings, NaturesPlus is also known for its corporate responsibility and partnerships with charitable organizations. The brand sponsors groups like Vitamin Angels, providing nutritional support to malnourished mothers and children worldwide. This commitment to global health initiatives reinforces its dedication to fostering a healthier world, not just through its products but through its actions.
Conclusion: NaturesPlus is Known for Trust and Innovation
In summary, NaturesPlus has cemented its reputation as a leading dietary supplement company for several key reasons. Their legacy, founded on the commitment to producing high-quality, natural products, is evident in their rigorous manufacturing standards, comprehensive accreditations, and diverse product lines that cater to specific health needs across all age groups. From the whole-food power of Source of Life to the child-friendly formulas of Animal Parade, the brand is consistently known for innovation and trustworthiness in the health and wellness industry.
For more information on their commitment to quality, visit their accreditation page: Accreditation - NaturesPlus.
