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What is the flavour of the blue monster? An in-depth look at multiple products

4 min read

Despite its vivid name, there isn't just one 'blue monster' flavor, but several popular products bearing the moniker. This causes a lot of confusion for consumers, as the specific taste of what is the flavour of the blue monster depends entirely on which product you are referring to.

Quick Summary

Several products are known as 'the blue monster,' each with a distinct flavor. This article details the berry-citrus taste of the Monster Ultra Blue energy drink, the cookie butter profile of Oat Haus, and the cookie-filled ice cream version.

Key Points

  • Monster Ultra Blue: This energy drink has a light citrus and berry flavor, and is completely sugar-free.

  • Oat Haus Blue Monster: This granola butter combines the flavors of cookie dough and cookies & cream, and uses blue spirulina for color.

  • 'Blue Monster' Ice Cream: This dessert is a blue vanilla ice cream filled with chunks of both Oreo and Chips Ahoy! cookies.

  • Multiple Meanings: The term 'blue monster' refers to at least three distinct products, not a single flavor profile.

  • Context is Key: To know the flavor, you must first know if the product is an energy drink, a granola butter, or an ice cream dessert.

In This Article

The phrase "blue monster" is a curious one, referring not to a single, mythical flavor but to several very real and distinct products. Confusion arises because the name is used to describe a popular energy drink, a gourmet granola butter, and a specific type of ice cream. Understanding which product is being discussed is the first step to knowing the flavor. We'll break down each one, from the light and refreshing energy drink to the rich, decadent desserts, to provide a clear answer to the query.

The Flavor Profile of Monster Ultra Blue

First, there is the Zero-Sugar Ultra Blue energy drink from Monster Energy, which is famously nicknamed 'the blue monster.'. The official flavor profile is described as a light blend of citrus and berry, with a zero-sugar formula. This flavor was created in honor of epic snow trips to mountain towns like Aspen and Mammoth, giving it a frosty, mountain-air inspired taste. The taste is crisp, smooth, and finishes with a subtle fruitiness that isn't overly sweet or syrupy. This makes it a refreshing alternative for those who want an energy boost without the heavy sugar content of other drinks.

Monster Ultra Blue's Taste Breakdown

  • Primary Notes: Light citrus and berry (often interpreted as blue raspberry).
  • Sweetness: Zero sugar, providing a light and clean sweetness.
  • Aftertaste: Crisp and smooth, with a pleasant fruity note.

What Does the Oat Haus 'Blue Monster' Taste Like?

Next, we have the Blue Monster granola butter from Oat Haus. This is a completely different product and flavor experience. Oat Haus describes this as the love child of Cookie Dough and Cookies & Cream. The granola butter is a sweet, creamy cookie base with white chocolate chips and chunks of chocolate chip cookies. Unlike the energy drink, this is a decadent, sweet treat. The blue color comes not from artificial dyes but from blue spirulina.

The All-Natural 'Cookie Monster' Reference

This product is a clear reference to the beloved 'Cookie Monster' character from Sesame Street. The fun, vibrant blue color and the cookie-heavy flavor profile make it a nostalgic and flavorful dessert spread. The combination of chewy, crunchy, and creamy textures provides a rich and satisfying mouthfeel that is distinct from the energy drink.

Cracking the Flavor of 'Blue Monster' Ice Cream

Finally, some ice cream shops and brands offer a 'Blue Monster' flavor. This is typically a vibrant blue vanilla ice cream loaded with chunks of cookies, most commonly Oreo and Chips Ahoy!. The flavor is a rich, sweet vanilla base, but the dominant flavor comes from the mix-ins. The crunchy chocolate and creamy filling of the cookies make every scoop a flavorful and textural adventure. The term is widely used, and the exact cookie combination can vary by vendor, but the blue vanilla and cookie-filled concept is universal.

Blue Monster Flavor Comparison: Energy Drink vs. Dessert

Feature Monster Ultra Blue (Energy Drink) Oat Haus Blue Monster (Granola Butter) Blue Monster Ice Cream
Flavor Profile Light Citrus and Berry Cookie Dough and Cookies & Cream Blue Vanilla with Oreo & Chips Ahoy!
Sweetness Level Zero Sugar, Light Very Sweet, Decadent Sweet, Dessert-like
Base Product Energy Drink Granola Butter / Spread Ice Cream
Texture Crisp, Smooth Creamy with Crunchy Chunks Creamy with Crunchy Cookie Pieces
Best For A refreshing, sugar-free energy boost Toast, oatmeal, dipping fruit Dessert, Sweet Treat

Exploring the 'Blue' Mystery

The association of the color blue with various flavors is a unique aspect of food marketing. While there are few naturally blue foods, the color is often used to symbolize abstract concepts like 'frosty,' 'cool,' or 'mystery flavor.' In the case of these products, the blue color is a clear marketing choice. For the energy drink, it suggests a cool, crisp, mountain-inspired taste. For the desserts, it is a playful nod to a pop culture icon, linking the product to a universally loved cookie character. The choice of coloring, whether artificial or natural like spirulina, adds to the visual appeal and brand identity, making the product more memorable.

Unleash the Different Beasts

As we have seen, the simple question, "what is the flavour of the blue monster?" has multiple answers. It serves as a great example of how a nickname can come to represent different things in the food world. Whether you are craving a crisp, zero-sugar energy boost or a rich, cookie-filled dessert, knowing the context is everything. So the next time someone asks about the blue monster, you can impress them with your knowledge of not one, but three very different and delicious flavor profiles. For more details on the energy drink, visit the official Monster Energy website.

Conclusion

In conclusion, the flavour of the blue monster is not a single, monolithic taste but a name shared by different products. The Monster Ultra Blue is a crisp, zero-sugar citrus and berry energy drink. The Oat Haus Blue Monster is a rich granola butter blending cookie dough and cookies & cream flavors, colored with natural spirulina. Lastly, 'Blue Monster' ice cream is a blue vanilla base loaded with chocolate and cream cookies. The correct answer depends entirely on the product in question, demonstrating the need for context when discussing food and drink products with shared nicknames.

Frequently Asked Questions

The Monster Ultra Blue energy drink features a flavor profile of light citrus and berry, with zero sugar.

Oat Haus states their Blue Monster granola butter gets its vibrant color from blue spirulina, not from artificial dyes.

The 'Blue Monster' ice cream is commonly packed with pieces of both Oreo and Chips Ahoy! cookies.

Yes, the name is used for different products, including the Monster Ultra Blue energy drink, Oat Haus granola butter, and a specific type of ice cream.

Yes, the Monster Ultra Blue is part of Monster's zero-sugar 'Ultra' line of energy drinks.

It is described as a delicious blend of cookie dough and cookies & cream flavors in a granola butter form.

The use of 'blue' is often a marketing choice; for the energy drink, it suggests a cool flavor, while for the desserts, it is a fun nod to the Cookie Monster character.

References

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.