What protein powder do Joe and Juice use?

December 30, 2025 •

4 min read

While many assume Joe & the Juice uses a single, standard protein powder, the company actually uses different types depending on the shake, catering to a diverse customer base and specific dietary needs. This approach allows them to offer options for both dairy-based and vegan protein sources.

Quick Summary

Joe and the Juice uses Puori whey protein and collagen for its dairy-based shakes and BeSproud pea protein milk for its vegan options, offering a choice of protein types.

Key Points

Specific Brands: Joe and the Juice uses Puori for whey protein and collagen in its dairy-based shakes.
Vegan Option: Vegan shakes are made with BeSproud pea protein milk, which is a plant-based, dairy-free alternative.
Ingredient Transparency: The protein powder used varies depending on whether the shake is vegan or contains dairy.
Different Benefits: Whey protein is known for rapid muscle recovery, while pea protein is a high-fiber, easily digestible alternative.
Customer Choice: The use of different protein sources allows Joe and the Juice to cater to both customers who prefer dairy and those who require vegan options.
At-Home Recreation: Replicating a shake at home can be done using similar ingredient bases, like Puori for whey or a pea protein equivalent for a vegan version.

The Brands Behind the Blends

To determine what protein powder Joe and Juice use, it's essential to understand that the brand utilizes different sources for its vegan and non-vegan shakes. This ensures they can provide inclusive options without compromising on taste or quality. The primary brands identified are Puori for their whey and collagen, and BeSproud for their vegan pea protein milk.

Puori: Whey and Collagen

For shakes that contain dairy, such as the Chocolate Flex, Joe and the Juice has been linked to using Puori protein. Puori is a Danish brand known for clean, high-quality nutritional supplements. Some of the protein-rich shakes may contain a blend of whey protein and collagen, providing customers with a full spectrum of amino acids for muscle recovery and other health benefits. Whey protein is a fast-digesting dairy-based protein, making it ideal for a quick energy boost, while collagen supports joint and skin health.

BeSproud: The Vegan Alternative

For their vegan shake offerings, Joe and the Juice has publicly stated on Instagram that they use BeSproud pea m*lk. This is a plant-based milk made from pea protein, which is an excellent alternative for those who avoid dairy for ethical or dietary reasons. A Reddit user claiming to work for the company also confirmed the use of a vegan pea milk in the ChocolateFlex recipe. Pea protein is a popular plant-based source that is hypoallergenic and offers a complete amino acid profile, promoting muscle growth and satiety.

Protein Options for Different Diets

Choosing between whey and plant-based protein depends on individual dietary needs and health goals. Both types offer unique advantages.

Whey Protein: Derived from milk, whey is a complete protein, containing all nine essential amino acids. It is rapidly digested, making it effective for post-workout recovery. Many athletes and fitness enthusiasts prefer whey for its efficiency in building and repairing muscle tissue.
Plant-Based Protein: Sources like pea protein are naturally dairy-free and often higher in fiber. They can be beneficial for digestion and are environmentally friendly. While some single-source plant proteins are incomplete, blends like the one used by BeSproud provide all essential amino acids.

A Deeper Look into Joe & The Juice's Shakes

By understanding the ingredients of their shakes, you can make an informed choice based on your dietary needs.

Puori Whey and Collagen Shakes: These shakes, like Chocolate Flex and The Nutty, likely contain dairy-based protein from Puori.
BeSproud Pea Milk Shakes: Vegan shakes such as Red Supreme (made with cashew-coconut drink) and Blue Magic (made with cashew-coconut drink) utilize the vegan pea protein milk.

How to Create Your Own Joe & The Juice Style Shake

If you want to replicate your favorite shake at home, here are some tips:

Gather the ingredients: For a chocolate shake, you'll need bananas, dates, cocoa powder, and your choice of milk. Add a scoop of either whey protein (like Puori) or a vegan pea protein powder (like BeSproud).
Use a powerful blender: To achieve the creamy, smooth consistency, use a quality blender capable of handling frozen ingredients and powders without clumping.
Experiment with texture: Add ice cubes for a colder, thicker shake, or use frozen bananas for a creamy texture.
Adjust sweetness: While Joe & The Juice uses dates for sweetness in some shakes, you can adjust to your preference. Consider adding a natural sweetener like maple syrup or honey.

Comparison: Puori (Whey) vs. BeSproud (Pea Milk)


Feature	Puori Whey + Collagen (Non-Vegan)	BeSproud Pea Milk (Vegan)
Source	Dairy-based milk products and collagen	Plant-based, from peas
Protein Type	Whey protein, collagen peptides	Pea protein
Amino Acid Profile	Complete, with added benefits from collagen	Complete, when processed correctly
Best For	Post-workout recovery, muscle building, joint support	Dairy-free diets, digestion, satiety
Environmental Impact	Higher greenhouse gas emissions	Lower greenhouse gas emissions
Allergen Info	Contains dairy; not suitable for lactose intolerance	Hypoallergenic, dairy-free

Conclusion

The question of what protein powder Joe and Juice use reveals a nuanced answer: it's not a single product but a strategic choice between high-quality options. For dairy-inclusive products, they use whey and collagen, with Puori being a brand that has been identified in some products. For their vegan customers, they use a specific pea protein milk from the brand BeSproud, which they have promoted publicly. This approach allows the popular chain to serve a wider audience with different dietary requirements and preferences while maintaining their brand's commitment to quality ingredients. Next time you order a shake, you can be confident knowing exactly what's powering your blend. For more detailed information on their protein offerings, customers can always check the nutritional information for specific shake types or refer to the company's publicly available statements.

Frequently Asked Questions

For its shakes containing dairy, Joe and the Juice has been linked to using whey and collagen from the brand Puori.

Joe and the Juice offers both vegan and non-vegan protein options. The vegan shakes use a plant-based pea protein milk from the brand BeSproud.

No, only specific shakes that are marketed as 'Protein Shakes' or list 'protein' as an ingredient will contain the added powder. Their standard juices do not contain protein powder.

While Joe & The Juice provides both whey and vegan options on their menu, customers cannot request a substitution for the specific brands used in their shakes.

Whey protein is known for being a complete protein that is quickly absorbed by the body, making it beneficial for muscle recovery and providing an efficient protein boost.

Pea protein is a popular plant-based alternative that is suitable for individuals with dairy allergies or intolerances. It is high in protein and can provide a complete amino acid profile.

To replicate a Joe & The Juice shake at home, use the same ingredients listed in their public menus, such as banana, dates, and cocoa powder. Then, add a scoop of a comparable whey (like Puori) or pea protein powder (like BeSproud) for the protein content.

Shakes on the menu that are specifically vegan, such as the Red Supreme and Blue Magic when made with their vegan cashew-coconut milk base, use the BeSproud pea protein milk.

A Reddit user claiming to work at Joe & the Juice mentioned that the Chocolate Flex contains banana, dates, protein, cocoa powder, and a vegan pea protein milk.