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What's better, Cheez-Its or Goldfish?

4 min read

According to a 2023 survey, Goldfish are the most popular cracker among Gen Z consumers, sparking a fresh debate on what's better, Cheez-Its or Goldfish. While both are beloved cheese crackers, their distinct differences in flavor, texture, and other factors make this an ongoing, highly-spirited comparison.

Quick Summary

A detailed comparison of Cheez-Its and Goldfish reveals key differences in flavor intensity, texture, and cost. Ultimately, the choice depends on individual preference for a bold, sharp cheddar taste or a lighter, slightly saltier cheese flavor.

Key Points

  • Flavor Profile: Cheez-Its offer a bold, sharp cheddar taste, while Goldfish have a milder, saltier cheese flavor.

  • Texture Differences: Cheez-Its are thin and flaky-crisp, whereas Goldfish are thicker and provide a lighter, puffier crunch.

  • Variety and Shapes: Goldfish offer a broader range of flavors and feature a fun fish shape, while Cheez-Its stick primarily to cheese varieties in a classic square shape.

  • Minor Nutritional Variations: Both crackers are nutritionally similar, though Cheez-Its are slightly higher in fat and Goldfish are slightly higher in sodium.

  • Personal Preference: The ultimate decision depends on individual taste, with no universally 'better' option.

  • Pricing: Cost-per-ounce can vary, but studies have noted that Cheez-Its are sometimes cheaper than Goldfish.

In This Article

Flavor: Bold and Sharp vs. Mild and Salty

The most significant factor in the Cheez-Its vs. Goldfish debate is flavor profile. Cheez-Its are known for their sharp, bold, and distinct cheddar cheese taste. Made with real cheese, they deliver a more intense and complex flavor that many connoisseurs prefer. Some describe the taste as having a slightly 'toasted' or 'burnt' note, which comes from the baking process and the real cheese ingredients. This makes Cheez-Its ideal for those who crave a potent cheese punch in every bite.

Goldfish, in contrast, offer a milder, more delicate cheese flavor. While also made with 100% real cheese, the taste is less assertive and has a higher saltiness quotient, which some find more appealing for mindless snacking. The flavor is consistently light and airy, avoiding the occasional burnt taste that can be found in a box of Cheez-Its. For many, this subtle flavor is exactly what makes Goldfish so easy to eat by the handful.

Variety and Flavor Options

While original flavors are the classic benchmark, both brands have expanded their offerings significantly. Goldfish take the lead in variety, boasting an impressive lineup of over 20 flavors. These include everything from Pizza and Pretzel to more recent additions like Vanilla Cupcake. Cheez-Its offer a strong, though smaller, variety of 13 flavors, mostly focused on different types of cheddar and cheese blends, such as White Cheddar and Extra Toasty. This means Goldfish is the better choice for snackers seeking a wider array of adventurous flavor combinations.

Texture: Flaky Crisp vs. Puffy Crunch

Texture is another major point of contention. Cheez-Its are flat, thin, and have a signature flaky crispness. The dry, crisp cracker is a hallmark of the brand and contributes to its stronger flavor, but can also lead to more crumbs. Goldfish, on the other hand, are thicker and have a lighter, almost puffy crunch. Their small, uniform size and shape make them perfect for grabbing by the handful. Some have noted that Goldfish can get stuck to the roof of one's mouth, but others find this a desirable part of the eating experience. The distinctive crunch and texture of each cracker creates a very different mouthfeel.

Nutritional and Price Comparison

Nutritionally, Cheez-Its and Goldfish are relatively similar, but with minor differences that may influence a buyer's choice.

Feature Cheez-Its (per ounce) Goldfish (per ounce)
Calories ~150 ~140
Total Fat ~8g ~5g
Sodium ~230mg ~250mg
Real Cheese Yes Yes

For those watching their fat intake, Goldfish offer a slight advantage. However, Goldfish are also slightly higher in sodium compared to Cheez-Its. The difference in caloric and other nutritional values is minor and unlikely to be a deciding factor for most consumers. In terms of cost, the price per ounce can vary depending on location and store promotions, but Cheez-Its often cost less per ounce than Goldfish.

The Verdict: A Matter of Personal Preference

There is no single correct answer to the question of what's better, Cheez-Its or Goldfish? The true verdict rests entirely on personal preference. If you prefer a bold, sharp cheddar flavor with a flaky, substantial crunch, Cheez-Its are the superior choice. If you lean towards a milder, saltier cheese flavor with a lighter, puffier crunch and enjoy a wider variety of flavors, Goldfish will likely be your favorite. Both snacks are iconic staples for good reason. For parents, the playful fish shape and smiling motif of Goldfish may hold more appeal for children. However, the consistency of the square Cheez-It is a point of pride for its fans, especially given that only 40% of Goldfish actually have a smile. Ultimately, your pantry's winner is the one you personally enjoy the most.

Conclusion

The long-standing debate between Cheez-Its and Goldfish crackers is a testament to the fact that two very similar products can carve out fiercely loyal fan bases. The choice comes down to a few key differences in flavor intensity, texture, and brand personality. Cheez-Its deliver a sharp, robust cheese flavor with a drier, flakier crunch, while Goldfish offer a milder, saltier taste and a lighter, puffier texture, along with more flavor varieties. There is no clear-cut winner; your personal snack preference is the only guide you need. The best way to settle the debate for yourself is to perform your own taste test, sampling both to see which cheesy champion wins your heart.

Resources

For more information on the history and production of these crackers, consider visiting their brand sites or external resources such as this article on the history of the Goldfish cracker.

Note: Nutritional information and pricing can vary. Check individual product packaging for the most current data.

Have you decided? Share your choice!

Frequently Asked Questions

Both crackers have very similar nutritional profiles, and neither is significantly healthier than the other. Both are baked, not fried. Goldfish have slightly less fat, but Cheez-Its are slightly lower in sodium.

Yes, both Cheez-Its and Goldfish are made with 100% real cheese. Cheez-Its emphasize their use of real cheese in their marketing, contributing to their stronger flavor.

Some people describe the taste of Cheez-Its as having a slightly burnt note. This can be a result of the baking process and the real cheese ingredients, which create a more intense and complex flavor.

Goldfish crackers have a lighter, more airy texture than Cheez-Its, which can cause them to stick to the roof of your mouth. Some people find this sensation enjoyable.

Goldfish generally offer a wider range of flavor varieties than Cheez-Its, with over 20 options compared to Cheez-It's 13.

The cost can vary, but Cheez-Its often have a lower cost-per-ounce than Goldfish, depending on the retailer and package size.

Yes, according to a report from How It's Made, only 40% of Goldfish crackers contain the iconic smile imprint.

Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.