What's the difference between GoGo squeeZ active and regular?

December 24, 2025 •

3 min read

Over 1 billion pouches of GoGo squeeZ are sold annually, yet many parents and consumers are unsure of the key distinctions between the brand's diverse product lines. The core difference between GoGo squeeZ active and regular varieties lies in their size, nutritional fortifications, and intended purpose for active vs. everyday snacking.

Quick Summary

GoGo squeeZ Active pouches are larger and feature added electrolytes or B vitamins for active lifestyles, whereas the regular FruitZ pouches are smaller, simpler, and contain only 100% fruit.

Key Points

Active is Larger: GoGo squeeZ Active pouches are 3.9 oz, while regular FruitZ pouches are the standard 3.2 oz size, providing more fuel for active consumers.
Active has Added Fortification: The Active line contains added electrolytes or B vitamins to support active lifestyles, unlike the simpler, all-fruit regular pouches.
Two Active Variants: There are two types of Active pouches: one with electrolytes for mineral replenishment and one with B vitamins for energy release.
Regular is Pure Fruit: GoGo squeeZ regular (FruitZ) contains only 100% fruit puree, fruit concentrate, and lemon juice concentrate, with no added vitamins or minerals.
Targeted Audience: Active is marketed to older kids, teens, and adults for sports and exercise, while regular is for general snacking for all ages over 4.
No Added Sugar in Both: Both product lines are free from added sugar and high-fructose corn syrup, with sweetness derived from the natural fruit.

Core Differences: Active vs. Regular GoGo squeeZ

While both GoGo squeeZ Active and regular pouches are made with real fruit and contain no high-fructose corn syrup, their differences are tailored to specific dietary needs and occasions. The primary variations can be found in their size, added ingredients, and nutritional profile. The "regular" product is officially known as GoGo squeeZ FruitZ, reflecting its simple, all-fruit formulation. Active comes in two sub-varieties: Active with Electrolytes and Active Energy Release with B Vitamins.

What is GoGo squeeZ Active?

The Active line is designed for older kids, teens, and adults with active lifestyles.

Active with Electrolytes: This version is for rehydration after exercise and is fortified with electrolytes like sodium and magnesium, plus vitamins A, C, and E. Flavors include Strawberry Pineapple Orange and Blueberry Strawberry Lemon.
Active Energy Release with B Vitamins: A pre-workout snack with B vitamins (B1, B2, B3, B5) to help release energy from carbohydrates. It's caffeine and stimulant-free, available in flavors like Tropical Fruit Punch.

Both Active varieties are a larger 3.9-ounce pouch.

What is GoGo squeeZ Regular (FruitZ)?

The regular FruitZ line is the classic, straightforward fruit puree for everyday snacking for the whole family, especially younger children.

100% Fruit: Most FruitZ pouches contain only fruit, apple puree concentrate, and lemon juice concentrate.
Original Size: These are the smaller 3.2-ounce pouches.
Simple Nutrition: Nutrition comes naturally from the fruit, without added vitamins or minerals found in Active.

Key Differences at a Glance


Feature	GoGo squeeZ Active	GoGo squeeZ Regular (FruitZ)
Pouch Size	3.9 oz (20% larger)	3.2 oz (Standard size)
Key Added Ingredients	Electrolytes and Vitamins	None (100% fruit)
Primary Purpose	Fueling during/after activity	Everyday snacking
Target Audience	Older kids, teens, adults	Whole family, younger kids
Nutritional Emphasis	Functional ingredients	All-natural fruit nutrition

Ingredients and Nutritional Profile

Active pouches feature specialized blends; Electrolytes contain sodium citrate, magnesium oxide, and vitamins A, C, E, while Energy Release lists a B Vitamin Blend. Regular FruitZ pouches list only fruit and fruit puree concentrates. Both contain no added sugar.

Pouch Size and Portability

The 3.9-ounce Active pouch offers more fuel for demanding activities, while the 3.2-ounce regular pouch is a perfectly portioned lighter snack.

Intended Audience and Purpose

Active is marketed towards those engaged in sports and physical activities, while regular FruitZ appeals to a broader family audience for convenient, wholesome snacking.

Choosing the Right GoGo squeeZ for Your Needs

Consider these points:

Everyday Snacks: Regular FruitZ is ideal for lunchboxes and casual snacks.
Post-Activity Recovery: Active with Electrolytes is for replenishing minerals lost through sweat.
Pre-Workout Fuel: Active Energy Release with B Vitamins provides energy from carbohydrates before exercise.

For more details, visit the official GoGo squeeZ website.

Conclusion

GoGo squeeZ Active and regular pouches, while both made from real fruit with no added sugar, serve different purposes. The Active line is a larger, fortified snack for energetic lifestyles with two targeted varieties. The regular FruitZ pouch is a smaller, all-fruit product for everyday snacking. Understanding these distinctions helps consumers choose the best option for their family's needs.

Frequently Asked Questions

The main difference is the added nutritional benefits and pouch size. Active pouches contain added electrolytes or B vitamins and are larger (3.9 oz), while regular pouches are a simple fruit puree in the original size (3.2 oz).

No, like the regular pouches, all GoGo squeeZ Active varieties have no added sugar, with the sweetness coming naturally from the fruit.

The electrolytes in GoGo squeeZ Active (specifically the Electrolytes variety) are added to help replenish minerals like sodium and magnesium that are lost during physical activity through sweat.

The larger, 3.9-ounce Active pouch is designed to provide a more substantial, energy-rich snack, making it suitable for fueling up during or after exercise.

GoGo squeeZ Active Energy Release, which is fortified with B vitamins to help release energy from carbohydrates, is specifically designed as a pre-workout snack.

Yes, both GoGo squeeZ Active and regular fruit pouches are gluten-free, as well as nut-free and dairy-free.

While the product itself is safe, Active is marketed toward older kids, teens, and adults. The regular pouches are generally recommended for younger children as a simple, everyday snack.

No, only the 'Active with Electrolytes' variety contains electrolytes. The other variety, 'Active Energy Release,' is fortified with B vitamins instead.