The Ingredients That Set Unreal Apart
At the core of Unreal's claim to be a 'better-for-you' candy lies its transparent and simplified ingredient list. Unlike many mainstream brands that rely on a cocktail of artificial additives, corn syrup, and preservatives, Unreal focuses on using real, recognizable ingredients sourced with intention. This commitment is a deliberate move to 'unjunk' favorite classic candies, building a loyal following among health-conscious consumers.
Less Sugar, Not Less Sweetness
One of the most significant distinctions is Unreal's approach to sugar content. Many of their products contain substantially less sugar than their leading counterparts. For instance, some of Unreal's coconut bars have up to 51% less sugar than the major brand alternative. Instead of using high-fructose corn syrup, Unreal sweetens its products with organic cane sugar or coconut sugar. The company avoids artificial sweeteners and sugar alcohols entirely, which can cause digestive issues for some people. This moderation allows for a satisfying sweetness without the intense sugar rush and subsequent crash often associated with conventional candy.
Colors from Nature, Not a Lab
Artificial food dyes have been a point of concern for many consumers, particularly parents. Traditional candies often use artificial colorings like Red 40 and Yellow 5. Unreal takes a different approach by coloring its products, such as its candy-coated gems, using natural sources. The vibrant hues are derived from plant-based ingredients like spirulina, beet juice, and turmeric. This substitution ensures the candy is visually appealing without the potential health concerns linked to synthetic dyes.
Sustainable and Ethical Sourcing
Beyond what's inside the package, Unreal also prioritizes how its ingredients are sourced. The company is committed to using Fair Trade Certified cocoa, which ensures that farmers are paid a fair, living wage and work under safe conditions. This ethical sourcing contrasts sharply with the often-opaque supply chains of larger corporations. Furthermore, Unreal uses sustainably sourced and RSPO (Roundtable on Sustainable Palm Oil) certified palm oil, which uses less land and water than other oils when sourced responsibly. These practices appeal to consumers who want their purchasing decisions to align with their ethical and environmental values.
Unreal vs. Traditional Candy: A Comparison
To fully understand why Unreal stands out, it helps to compare it directly to a typical mass-market candy. This table illustrates the fundamental differences in ingredients and nutritional philosophy.
| Feature | Unreal Candy | Traditional Candy (e.g., M&M's, Reese's) |
|---|---|---|
| Sweeteners | Organic cane sugar, coconut sugar. Never uses corn syrup or sugar alcohols. | High-fructose corn syrup and refined sugar. |
| Coloring | Naturally colored with vegetable extracts (spirulina, beets). | Artificial food dyes (Yellow 5, Red 40, Blue 1). |
| Preservatives | No artificial preservatives. Has a shorter, cleaner shelf life. | Often contains artificial preservatives like TBHQ. |
| Fats | Uses high-quality fats like cocoa butter and sustainably sourced palm oil. | May contain partially hydrogenated vegetable oils or other cheap fillers. |
| Ethical Sourcing | Fair Trade Certified chocolate and RSPO-certified palm oil. | Varies widely by brand; less emphasis on ethical certifications. |
| Certification | Many products are certified vegan, non-GMO, and gluten-free. | Generally not certified, as they contain artificial and GMO ingredients. |
Is Unreal Candy Truly Healthy? Setting Expectations
It is crucial to set realistic expectations when considering Unreal candy. While it is a better alternative to conventional candy, it is still an indulgence and not a health food. Organizations like the Environmental Working Group (EWG) have pointed out that while Unreal lacks artificial additives, some of its products can still be moderately processed and contain high levels of sugar and saturated fat when consumed in large quantities. A serving size of Unreal candy, like any treat, should be enjoyed in moderation as part of a balanced diet. The main benefit is the replacement of questionable artificial ingredients with simpler, higher-quality, and more ethically sourced alternatives. This shift allows for a guilt-free moment of enjoyment, especially for those sensitive to artificial dyes or who prioritize fair-trade products. The Unreal brand is built on a philosophy of providing 'more good' through better ingredients, without stripping away the joy of a sweet treat. For individuals actively looking to reduce their intake of artificial additives and excessive sugar without sacrificing flavor, Unreal offers a compelling option.
Conclusion
For those wondering why Unreal candy is better for you, the answer lies in its foundational philosophy and ingredient choices. The company actively replaces artificial colors, hydrogenated oils, and high-fructose corn syrup with natural dyes, cleaner fats, and less refined sugar. The brand’s dedication to using fair-trade and sustainable ingredients further elevates its appeal, creating a product that is not only 'unjunked' but also more ethically responsible. While no candy should be the cornerstone of a healthy diet, Unreal provides a meaningful improvement over conventional options, allowing consumers to indulge in their cravings with a little more peace of mind. For a deeper look into specific products, readers can visit the official Unreal website for detailed allergen and ingredient information. https://unrealsnacks.com/pages/faqs
