Deciphering the Sweetness: How Much Sugar is in Your Ready-Made Custard?
Ready-made custard is a convenient and comforting dessert, but its nutritional profile, particularly its sugar content, can vary significantly between brands. For many consumers, the convenience of a ready-to-serve product comes with a hidden cost of added sugars. Examining the labels of several major brands provides clarity on what you're consuming with each spoonful. This information is crucial for those managing their sugar intake, whether for weight management, diabetes, or general health.
Comparing Major Ready-Made Custard Brands
To illustrate the typical sugar levels, let's look at the nutrition information for some popular UK brands. Sugar content is usually listed on the packaging per 100g, which makes comparing different products straightforward. The figures below are based on information found on company and retail websites:
- Ambrosia Devon Custard: A popular option, Ambrosia's ready-to-serve custard contains approximately 10.6g of sugar per 100g. A 125g portion would therefore contain around 13.3g of sugar.
- Tesco Ready To Serve Custard: Depending on the specific product, Tesco's own-brand custard can have around 11.5g of sugar per 100g. A typical 125g serving would contain 14.4g of sugar.
- Sainsbury's Ready To Eat Custard: This option contains about 10.7g of sugar per 100g. A 125g serving provides 13.4g of sugar. Sainsbury's also offers a 'lighter' version with a lower sugar content of 11.8g per 100g, demonstrating that some brands are making efforts to reduce sugar in specific lines.
- Bird's Ready To Serve Custard: This ready-to-serve version lists 11.4g of sugars per 100g.
These figures demonstrate that most standard ready-made custards fall into a similar range of 10-12g of sugar per 100g. For reference, the World Health Organization recommends that free sugars should be less than 10% of total energy intake, and ideally under 5% for additional health benefits. For an average adult on a 2000 calorie diet, 5% is about 25 grams of sugar per day. A single 125g serving of ready-made custard could easily consume half of this recommended daily limit.
Decoding Nutrition Labels: More Than Just the Numbers
Understanding how to read a nutrition label is a valuable skill for managing your diet. For sugar, pay attention to the following:
- Look at the 'Per 100g' Column: This provides a standardized comparison, making it easy to see which product is a healthier choice regardless of the serving size suggested by the manufacturer.
- Read the Ingredients List: Ingredients are listed in descending order by weight, so if sugar or another form of sugar (like glucose syrup, fructose, or dextrose) is high up on the list, the product is high in sugar.
- Check for 'Added Sugars': In some regions, labels separate 'Total Sugars' from 'Added Sugars', giving a clearer picture of how much sugar has been included during processing. An FDA resource explains this distinction.
Health Implications of High Sugar Consumption
Regularly consuming high-sugar foods like ready-made custards can contribute to several health issues. Excessive sugar intake is linked to an increased risk of obesity, type 2 diabetes, and heart disease. It can also lead to energy crashes, mood fluctuations, and even cognitive decline. Moderation is key, but for those seeking to reduce their overall sugar intake, choosing lower-sugar alternatives is a more effective strategy.
Comparing Ready-Made Custard Sugar Content (Per 100g)
| Brand | Sugar (g) per 100g | Calories (kcal) per 100g | Fat (g) per 100g |
|---|---|---|---|
| Ambrosia Devon Custard | 10.6 | 96 | 2.9 |
| Tesco Ready To Serve Custard | 11.5 | 98-99 | 2.9 |
| Sainsbury's Ready To Eat Custard | 10.7 | 105 | 3.0 |
| Sainsbury's Lighter Custard | 11.8 | 90 | 1.5 |
| Bird's Ready To Serve Custard | 11.4 | 100 | 2.9 |
Healthier Alternatives and Tips for Enjoying Custard Guilt-Free
If you're a custard lover, don't despair. There are plenty of ways to enjoy this dessert without the excessive sugar content.
- Choose Lower-Sugar Options: Look for brands that specifically market a 'low sugar' or 'lighter' version. Always check the nutrition label to confirm the actual sugar content.
- Make Your Own Custard: The best way to control the sugar is to make it from scratch. You can substitute traditional sugar with natural sweeteners like stevia or erythritol, or reduce the sugar quantity altogether.
- Naturally Sweeten Homemade Custard: For a sugar-free, baby-friendly option, consider thickening milk with cornflour and sweetening with fruit purées, such as banana or mango.
- Enhance Flavour Naturally: Instead of relying on sugar for flavour, add warm spices like cinnamon, vanilla bean paste, or nutmeg. This provides a rich, comforting taste without the extra sweetness.
- Use Healthy Pairings: Serve a smaller portion of custard with fresh fruits like berries or mango, which add natural sweetness, vitamins, and fibre.
- Mix with Greek Yogurt: Combine custard with plain, unsweetened Greek yogurt for a protein boost and a tangy flavour that balances the custard's sweetness.
- Explore Plant-Based Milk Options: For those with dairy concerns or a desire to lower fat content, using unsweetened almond or soy milk can create a lighter custard.
Conclusion: The Sweet Spot is in the Details
The amount of sugar in ready-made custard is significant and often hidden behind the convenience of a ready-to-eat product. By proactively checking nutrition labels and being aware of the figures, consumers can make more informed choices. While an occasional bowl of standard ready-made custard is fine for most, those seeking a healthier, lower-sugar option have several alternatives. From choosing 'lighter' branded versions to embracing homemade recipes with natural sweeteners and fruits, it is possible to enjoy a delicious, creamy dessert without a massive sugar overload. The real control over your diet, and your dessert, lies in knowing the details.
Key Takeaways
- High Sugar Content: A typical 100g serving of popular ready-made custard contains 10-12 grams of sugar, which can contribute significantly to daily sugar intake.
- Read the Labels Carefully: Always compare the 'per 100g' sugar figures on different brands to find the healthiest option, as serving sizes can be misleading.
- Beware of Hidden Sugars: The ingredients list reveals sugar under various names, including glucose syrup, fructose, and dextrose.
- Homemade is Healthiest: Making custard from scratch allows for complete control over the type and quantity of sweetener, including the use of natural or artificial sugar substitutes.
- Pair with Fruit: Complementing a smaller portion of custard with fresh fruit adds natural sweetness, fibre, and vitamins while reducing overall sugar consumption.
- Look for Lighter Versions: Some manufacturers offer lower-fat or lighter custard options, which often have a reduced sugar content.
FAQs
Q: What are the main ingredients that contribute to the sugar content in ready-made custard? A: The main ingredients contributing to the sugar content are typically sugar itself, often listed high on the ingredients list, and sometimes glucose or corn syrups added for flavour and texture.
Q: Is homemade custard always lower in sugar than ready-made? A: No, it depends on the recipe. However, making custard from scratch gives you full control over how much sugar you add, and you can substitute it with natural or low-calorie sweeteners.
Q: What is a healthy alternative to ready-made custard? A: Healthier alternatives include low-sugar or homemade custards, mixing custard with plain Greek yogurt, or serving it with naturally sweet fruits like berries or mashed banana.
Q: Can people with diabetes eat ready-made custard? A: It depends on the sugar content and an individual's diet plan. Ready-made custards are often high in sugar and may not be suitable. Opting for sugar-free versions or consulting a healthcare professional is recommended.
Q: How can I identify a product that is 'low sugar'? A: Check the nutrition label for the 'Sugars' content per 100g. A product might be labelled 'low sugar' if it has less than 5% of the Daily Value for added sugars, according to some guidelines.
Q: Does custard powder have sugar? A: Yes, most custard powders contain sugar and flavourings, though the specific amount depends on the brand. The total sugar in the final product also depends on how much sugar you add during preparation.
Q: Are there natural sweeteners I can use for homemade custard? A: Yes, natural sweeteners like honey, blended dates, or stevia can be used to sweeten homemade custard instead of processed sugar.
Citations
- Low-Carb Sugar-Free Custard Sauce Recipe - Verywell Fit. (2022, January 28). Verywell Fit. https://www.verywellfit.com/sugar-free-custard-sauce-2241901
- Is It Healthy to Eat Dessert Every Day? (2021, October 18). Baton Rouge Clinic. https://batonrougeclinic.com/news-education/is-it-healthy-to-eat-dessert-every-day/
- Interesting Ways in Which Custard Can Benefit Your Health. (2025, January 10). Goodwoods British Market. https://goodwoods.com/blogs/news/interesting-ways-in-which-custard-can-benefit-your-health
- Birds Ready to Serve Custard 750ml - BR Foods. BR Foods. https://www.brfoods.gr/shop/brfoods/birds-ready-to-serve-custard-750ml
- Ambrosia Devon Custard 1kg. Ambrosia.co.uk. https://www.ambrosia.co.uk/products/ambrosia-devon-custard-1kg/
- Tesco Ready To Serve Custard 1Kg. Tesco.ie. https://www.tesco.ie/groceries/en-IE/products/256525603
- Sainsbury's Ready To Eat Custard 500g. Sainsburys.co.uk. https://www.sainsburys.co.uk/gol-ui/product/sainsburys-ready-to-eat-custard-500g
- Understanding food labels - Diabetes Ireland. Diabetes.ie. https://www.diabetes.ie/living-with-diabetes/living-with-type-2/food-diabetes/understanding-food-labels/
- Added Sugars on the Nutrition Facts Label - FDA. (2024, March 5). FDA.gov. https://www.fda.gov/food/nutrition-facts-label/added-sugars-nutrition-facts-label
- Dangers of consuming too much sugar. Avera Health. https://www.avera.org/health-talk/2022/dangers-of-consuming-too-much-sugar
- Best Ways to Enjoy Custard Without Added Sugar. (2025, August 19). Checkers.ng. https://checkers.ng/custard-without-added-sugar/