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AG1 vs Bloom: What's Better, and Does a Greens Powder Fit Your Diet?

4 min read

Greens powders have exploded in popularity, with the global dietary supplements market valued at over $177 billion in 2023. As more people seek ways to fill nutritional gaps, two brands often dominate the conversation: AG1 and Bloom. But when it comes to deciding what's better, AG1 or Bloom, the answer isn't as simple as picking a winner; it depends entirely on your individual health goals and budget.

Quick Summary

A comparison of AG1 and Bloom, two popular greens powders, highlights significant differences in their nutritional content, transparency, cost, and intended user. AG1 offers a more potent, comprehensive formula at a higher price, while Bloom is a more affordable, flavor-focused option with less nutritional density.

Key Points

  • Nutritional Density: AG1 offers a more potent, comprehensive formula with over 75 ingredients, while Bloom has a simpler blend of over 30 ingredients.

  • Cost: Bloom is significantly more affordable per serving, making it more accessible for casual users or those on a budget.

  • Taste and Variety: Bloom wins on flavor variety, offering multiple options, whereas AG1 has a single, earthy flavor.

  • Transparency and Testing: AG1 is NSF Certified for Sport®, indicating rigorous third-party testing and ingredient transparency, a certification Bloom lacks.

  • Digestive Support: Bloom contains more digestive enzymes, but AG1 provides a quantified probiotic CFU count, offering more clarity on its probiotic effectiveness.

  • Dietary Role: Neither AG1 nor Bloom should replace a balanced, whole-food diet; they are supplements meant to help fill nutritional gaps, not serve as a substitute for real fruits and vegetables.

In This Article

Comparing the Top Greens Powders: AG1 vs. Bloom

For those looking to add a convenient nutritional boost to their daily routine, greens powders have become a staple. AG1 by Athletic Greens and Bloom Nutrition's Greens & Superfoods are two of the most visible brands on the market, each with a distinct approach to delivering nutrients. The right choice for you depends on what you prioritize: comprehensive nutritional potency or affordability and flavor variety.

The Nutritional Showdown: AG1 vs. Bloom

When you pull back the curtain on these two products, a clear difference in formulation philosophy emerges.

AG1 (Athletic Greens)

  • Comprehensive Formula: AG1 packs over 75 ingredients into a single scoop, including a dense concentration of vitamins, minerals, superfoods, adaptogens, probiotics, and digestive enzymes. This makes it a robust, all-in-one supplement designed to provide broad-spectrum support for overall health, energy, and immunity.
  • Higher Potency, Synthetic Vitamins: The formula contains significant doses of many vitamins, often exceeding 100% of the Daily Value (DV). However, some of these micronutrients come from synthetic sources, and while useful, may not be as bioavailable as natural ones. Critics also point out that with so many ingredients, some of the individual components in its proprietary blends might be under-dosed.
  • Third-Party Testing: AG1 is NSF Certified for Sport®, providing a high level of assurance that it is free of banned substances and tested for purity and potency. This makes it a popular choice among professional athletes and those who prioritize stringent quality control.
  • Taste and Texture: Available in a single "Original" flavor, AG1 is often described as earthy with hints of vanilla and pineapple. While many find the taste tolerable, some prefer mixing it into smoothies to mask the grassy flavor. Its solubility is generally good, though it can settle if left standing.

Bloom Nutrition's Greens & Superfoods

  • Focus on Affordability and Taste: Bloom is significantly more affordable per serving than AG1, making it an attractive entry point for budget-conscious consumers. Its appeal is further enhanced by a wide variety of flavors, which are generally well-regarded for masking the typical greens taste.
  • Simpler Formula, Less Transparency: With around 30 ingredients, Bloom's formula is less dense than AG1's. It uses proprietary blends, but provides less transparency regarding the potency of individual components, particularly for probiotics (CFU count) and some vitamins. Some experts suggest that the dosage of key ingredients might be insufficient to be truly effective.
  • Gut Health Focus: Bloom emphasizes digestive support, and while it contains more digestive enzymes than AG1, the effectiveness of the probiotic blend is less clear due to the lack of transparent CFU information.
  • Taste and Texture: Bloom's variety of flavors is a major selling point, with options like mango and strawberry kiwi being popular. However, some users note issues with mixability, with the powder sometimes clumping or leaving sediment.

Comparison Table: AG1 vs. Bloom

Feature AG1 (Athletic Greens) Bloom Nutrition Greens & Superfoods
Number of Ingredients Over 75 ingredients Over 30 ingredients
Nutrient Density High, with significant vitamin and mineral levels Lower, with less transparency on potency
Quality/Testing NSF Certified for Sport® GMP-certified facility, but no third-party verification like NSF
Price per Serving Significantly more expensive (approx. $3+) More affordable (approx. $1+)
Flavor Options Single "Original" flavor with new flavor options Wide variety of flavors (e.g., mango, berry)
Digestive Support Includes probiotics (7.2 billion CFUs) and some enzymes Features a range of digestive enzymes, but lacks transparent probiotic CFU count
Audience Athletes, health enthusiasts prioritizing potency Casual users, budget-conscious consumers

The "Food First" Philosophy

Regardless of which greens powder you consider, it is crucial to remember that supplements are not a replacement for a balanced, whole-food diet. As nutrition experts consistently advise, "food is medicine," and a supplement should only ever be a complement to healthy eating. Whole foods offer a complex blend of synergistic nutrients, essential fiber, and other protective substances that powdered versions cannot fully replicate. While greens powders can help bridge gaps, they should not be seen as a replacement for fresh fruits, vegetables, and other whole foods.

Making the Right Choice for Your Nutrition Diet

Deciding between AG1 and Bloom boils down to weighing your health priorities and financial considerations. If you are an athlete or have significant nutrient deficiencies, and budget is not a primary concern, AG1's more potent, rigorously tested formula might be the better fit. The higher price tag is justified by a more comprehensive ingredient list and reliable quality control.

Conversely, if you're new to greens supplements, are on a tighter budget, or simply want a palatable, easy-to-drink option, Bloom is a solid starting point. Its variety of flavors makes it more enjoyable for many, increasing the likelihood of consistent daily use. However, it is essential to have realistic expectations about its nutritional density and view it as a dietary boost rather than a potent powerhouse.

Ultimately, the best approach is to start with a foundation of whole, unprocessed foods and use a greens powder as a strategic supplement. Whether you choose the premium, all-in-one approach of AG1 or the accessible, flavor-forward nature of Bloom, consistency is the key to reaping any potential benefits. Before incorporating any new supplement into your routine, consulting with a healthcare professional or registered dietitian is always recommended to ensure it aligns with your specific health needs.

Frequently Asked Questions

AG1's higher price reflects its more comprehensive, potent ingredient list and rigorous third-party testing (NSF Certified for Sport®). For athletes or individuals seeking a more robust, all-in-one supplement to address significant nutritional gaps, the cost may be justified. For casual users, more affordable alternatives might offer better value.

Bloom is often considered a better starting point for beginners due to its more affordable price and palatable flavor options. Its less concentrated formula is also a gentler introduction to greens powders.

No, greens powders should not be used as a replacement for whole fruits and vegetables. Whole foods contain fiber and other nutrients that supplements can't fully replicate. Greens powders are best used to supplement a healthy diet.

Both contain probiotics and digestive enzymes. Bloom emphasizes its digestive support and has more enzymes. However, AG1 provides a clear CFU count for its probiotics, which is a key metric for effectiveness. Personal tolerance and results may vary.

Third-party testing, like AG1's NSF Certified for Sport®, ensures a product is tested for potency, purity, and the absence of banned substances. This is crucial for athletes or anyone prioritizing safety and reliability, as it guarantees the label's claims are accurate.

Taste is subjective, but Bloom offers multiple flavor options, which many users find more palatable and sweeter than AG1's single, earthy-tasting Original flavor. AG1 also has new flavors now available.

Bloom is less nutritionally dense than AG1, and some ingredients may be under-dosed due to its smaller serving size. While its lower price is a benefit, it comes with a trade-off in the overall potency and comprehensive nature of the formula.

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.