GoGo squeeZ has become a staple in lunchboxes and pantries across the country, celebrated for its convenience and portability. However, as with any packaged food, it's essential to look beyond the marketing claims and examine the facts. While the company prides itself on using real fruit and avoiding added sugar in many of its products, the nutritional profile varies depending on the specific line, and they are not a direct replacement for fresh, whole fruit.
Understanding the Core Ingredients
At its foundation, GoGo squeeZ relies on fruit and fruit purée concentrate. The classic applesauce pouches, for instance, typically contain only apples, apple purée concentrate, and lemon juice concentrate. The concentration process removes water, intensifying the fruit's natural sweetness and flavor. This is why, even with "no added sugar," the pouches can have a relatively high sugar content due to the naturally occurring sugars in the concentrated fruit.
Other product lines include a wider range of ingredients:
- Fruit & VeggieZ: Combines fruit purees with vegetables like spinach, zucchini, and butternut squash.
- YogurtZ: Uses real milk, making it a source of calcium and Vitamin D.
- Active: Formulated with added electrolytes and antioxidants like Vitamins A, C, and E for post-workout recovery.
- Organic: For consumers who prefer organic ingredients, GoGo squeeZ offers an organic line with certified organic fruits.
The Sugar and Fiber Debate
One of the most frequently debated topics concerning GoGo squeeZ is its sugar and fiber content compared to whole fruit. The company clearly states that its "no sugar added" products are not low-calorie foods and that they contain naturally occurring sugars. For example, the Apple Apple pouch contains around 12 grams of sugar per serving. In contrast, a medium-sized fresh apple contains similar amounts of natural sugar but is also a significantly better source of dietary fiber.
The Importance of Fiber
Dietary fiber is crucial for digestive health, blood sugar regulation, and feeling full. The process of turning whole fruit into a puree and concentrate significantly reduces its fiber content. While GoGo squeeZ pouches do contain some fiber, it's far less than what you would get from eating a whole apple with its skin. The lack of fiber means the body absorbs the fruit's sugar more quickly, potentially leading to a blood sugar spike, though this is still better than snacks with refined, added sugars.
Comparison Table: GoGo squeeZ vs. Whole Fruit
| Feature | GoGo squeeZ (Apple Apple Pouch) | Fresh, Whole Apple (Medium) | 
|---|---|---|
| Convenience | Excellent; no prep, mess-free. | Low; requires washing and potential cutting. | 
| Sugar | ~12g (naturally occurring) | ~19g (naturally occurring) | 
| Dietary Fiber | ~1-2g | ~4.4g | 
| Vitamins | Added Vitamin C in some varieties, naturally occurring vitamins. | Contains a wider range of naturally occurring vitamins. | 
| Nutrient Density | Moderate; some vitamins lost in processing. | High; retains all natural vitamins and minerals. | 
| Satiety | Low; liquid calories are less filling. | High; fiber and whole fruit structure aid satiety. | 
| Cost | Higher per serving than fresh fruit. | Generally more affordable per serving. | 
Are They a Healthy Snack Option?
Whether GoGo squeeZ is a "healthy" option depends largely on context. For a quick, convenient snack, especially when fresh fruit isn't available, they are a better choice than highly processed snacks like chips or candy. The pouches are also certified free from the top 9 allergens, including nuts and dairy, making them safe for many children with allergies.
However, they should not be considered a direct substitute for whole, fresh fruit. The pouches lack the fiber of whole fruit and the simple act of chewing helps with dental development and signals fullness to the brain. Parents should view them as a supplementary snack, not a primary source of fruit. Incorporating whole fruits, vegetables, and protein-rich snacks is essential for a balanced diet.
Conclusion
GoGo squeeZ offers a convenient, on-the-go snack made with real fruit and no added sugar in most varieties. While they are a step up from many other processed snacks, they are not nutritionally equivalent to whole, fresh fruit due to lower fiber content and potential vitamin loss during processing. For active lifestyles or moments when convenience is key, they are a suitable option. However, for everyday snacking and a balanced diet, prioritizing whole fruits and vegetables is the superior choice for maximizing nutrition.
Frequently Asked Questions
What is apple puree concentrate? Apple puree concentrate is made by cooking apples, pureeing them, and removing a significant portion of the water. This results in a thick, sweet liquid that intensifies the apple flavor.
Is GoGo squeeZ suitable for toddlers? Yes, supervised children can enjoy GoGo squeeZ. However, the manufacturer recommends that children under three years old be supervised due to the removable cap, which can pose a choking hazard.
Do GoGo squeeZ pouches need to be refrigerated? No, GoGo squeeZ pouches are shelf-stable until opened. After opening, they should be refrigerated and consumed within 24 hours.
Why is there sugar listed if no sugar is added? The sugar listed on the nutrition label comes from the naturally occurring sugars found in the fruit itself and the concentrated fruit purees.
Are GoGo squeeZ products free from allergens? Most GoGo squeeZ applesauce products are free of the top 9 allergens. However, some product lines like YogurtZ and PuddingZ contain dairy, so it is essential to check the specific product label.
Is the packaging BPA-free? Yes, GoGo squeeZ confirms that its pouches are BPA-free. The inner lining is made of polyethylene, a safe and inert plastic.
What is the difference between organic and regular GoGo squeeZ? The organic line uses USDA certified organic fruits, while the regular line uses conventional fruits. Both are made with real fruit and no added sugar in their standard fruit purees.