Examining the Ingredients and Nutritional Profile
At first glance, Proper Crisps stand out from the snack aisle crowd due to their commitment to natural ingredients and cooking methods. The company proudly states they use real food, herbs, and spices for flavouring, rather than artificial additives. This artisan approach is often contrasted with mass-produced chips that contain a long list of complex, artificial-sounding ingredients. A key differentiator is the type of oil used.
The Quality of Oil and Fat Content
Proper Crisps are fried in high-oleic sunflower oil, which has a favourable monounsaturated fat profile similar to olive oil. This is generally considered a healthier option than the hydrogenated or high-saturated fat industrial oils used in many other chips. However, as dietitians point out, crisps are still a source of empty calories and fat, regardless of the oil's quality. A dietitian's analysis found Proper Crisps have a total fat content of 27.9g per 100g, which is lower than many other brands, but still significant.
Sodium Levels and the Myth of "Healthy" Crisps
Proper Crisps are noted for having lower sodium levels compared to many other brands. A 2015 analysis reported 300mg of sodium per 100g, significantly less than the 900mg or more found in some rival products, especially flavoured ones. However, this is still a moderate amount and contributes to your daily salt intake. Critically, experts warn against falling for the "health halo" effect, where consumers assume a product is healthy based on claims like "natural" or "better ingredients". Vegetable crisps, for example, are often marketed as healthy but can contain comparable or even higher levels of saturated fat and salt than regular potato crisps. The fundamental process of frying the potato or vegetable slices diminishes most of their original vitamins and nutrients.
Comparison Table: Proper Crisps vs. Typical Fried Crisps
To put the nutritional content into perspective, here's a comparison based on available data for Marlborough Sea Salt Proper Crisps versus a generic high-street fried crisp.
| Feature | Proper Crisps (Marlborough Sea Salt) | Typical Mass-Produced Crisps |
|---|---|---|
| Oil Type | High-oleic sunflower oil | Industrial seed oil (often high in saturated fat) |
| Sodium (per 100g) | ~300mg | 900mg+ (especially flavoured) |
| Total Fat (per 100g) | ~27.9g | Up to 36g or more |
| Saturated Fat (per 100g) | ~2.8g | Variable, often higher than Proper Crisps |
| Ingredients | All-natural, no MSG, no preservatives | Often contain artificial flavours, MSG, and preservatives |
Healthier Alternatives to Crisps
For those seeking a truly healthy, crunchy snack, dietitians recommend moving beyond the crisp aisle altogether. Many excellent alternatives offer superior nutritional value, with more fibre, vitamins, and minerals. Some popular options include:
- Kale Chips: Baked or air-fried, kale chips offer a crispy, salty alternative packed with vitamins A and C.
- Roasted Chickpeas: Seasoned and roasted until crunchy, chickpeas are a great source of protein and fibre, promoting satiety.
- Air-Popped Popcorn: Without excessive butter or salt, popcorn is a whole-grain, fibre-rich snack.
- Apple Slices with Nut Butter: This combination offers healthy fats, fibre, and protein to keep you full longer.
- Vegetable Sticks with Hummus: A low-calorie, high-fibre option rich in vitamins and antioxidants.
How to Consume Crisps Mindfully
If you do choose to enjoy crisps, even 'better-for-you' brands like Proper Crisps, it's crucial to practice mindful consumption and portion control. Instead of eating from a large bag, serve a small portion in a bowl to prevent mindless overeating. Pair them with a healthy dip, like hummus, to boost the overall nutritional intake and increase satisfaction. Remember, food provides more than just nutrition; it offers enjoyment and satisfaction, so including a treat in moderation can be part of a balanced diet. For more guidelines on balanced eating, you can refer to authoritative sources like the NHS Guide to a Balanced Diet.
Conclusion
So, are Proper Crisps healthy? The verdict is nuanced. They are a better option compared to many of their mass-market counterparts due to higher quality, fewer additives, and lower sodium levels. However, they remain a discretionary or 'treat' food, high in calories, fat, and salt, which should be consumed in moderation. Ultimately, a balanced diet should prioritise whole foods and genuinely nutritious snacks, with crisps enjoyed as an occasional indulgence. Being aware of the nutritional details and the 'health halo' effect allows you to make informed choices that best support your overall health goals.
