Understanding the 'Gluten-Free' Label on Built Bars
When a product like Built Bar's Salted Caramel is labeled 'gluten-free,' it means the manufacturer's recipe does not include any gluten-containing ingredients. The official Built Bar website and various retailers confirm this status for many of their products. Specifically for the Salted Caramel flavor, ingredients such as whey protein isolate and collagen are naturally free of gluten. The key components, including the chocolate coating and marshmallow-like center, are formulated without gluten, making it a suitable choice for a gluten-free diet.
Ingredient Breakdown of Salted Caramel Built Bars
To better understand why these bars are gluten-free, let's examine the typical components:
- Premium Collagen Protein Blend: The protein base is made from partially hydrolyzed whey protein isolate and collagen peptides, neither of which contains gluten.
- Chocolatey Coating: Composed of ingredients like sugar, chocolate liquor, and cocoa butter, the chocolate is made without gluten.
- Flavoring and Texture Agents: Natural flavors, glycerin, water, and gelatin are used to create the signature soft, chewy texture and taste. Gelatin is an animal byproduct and is gluten-free.
- Sweeteners: Built Bars use sweeteners like sugar and erythritol. While most sweeteners are gluten-free, some processed ingredients, like maltodextrin derived from wheat, can pose a risk. However, Built's ingredient lists typically specify corn or other non-wheat sources.
- Allergens: It's important to note that while gluten-free, these bars do contain other major allergens. They always include milk and soy, and some flavors may contain peanuts and tree nuts due to manufacturing practices.
The Importance of 'Certified' vs. 'Labeled' Gluten-Free
For most people avoiding gluten, a 'gluten-free' label is sufficient. However, for those with celiac disease, the distinction between a manufacturer-labeled product and one with official third-party certification is critical.
- Manufacturer-Labeled: Built Bar self-labels its products as gluten-free based on its ingredients. The company states they are gluten-free, but they do not have a third-party certification. This means there is a potential for cross-contamination, where trace amounts of gluten could enter the product during processing from shared equipment.
- Third-Party Certified: Products with a certification, such as from the Gluten-Free Certification Organization (GFCO), have been tested to ensure gluten levels are below the 20 parts per million (ppm) standard, and the manufacturing process is regularly audited for cross-contamination.
For someone with a severe sensitivity or celiac disease, contacting the manufacturer directly to inquire about their manufacturing practices and shared facilities is the safest course of action. The company can provide details on whether equipment is shared and what precautions are taken to prevent cross-contamination.
Comparing Built Bars to Other Gluten-Free Protein Bars
To provide context, here is a comparison of Built Bars with other popular protein bars that are also gluten-free:
| Feature | Built Bars (e.g., Salted Caramel) | Pure Protein Bars | CLIF BUILDERS Bars |
|---|---|---|---|
| Gluten-Free Status | Labeled Gluten-Free. No third-party certification mentioned. Contains whey and collagen. | Labeled Gluten-Free. Made with whey protein blend. | Certified Gluten-Free. Made with plant-based protein. |
| Allergens | Contains milk, soy; may contain peanuts and tree nuts due to processing. | Contains milk, soy, and other allergens depending on flavor. | Contains soy, and may contain peanuts, tree nuts, and milk. |
| Protein Source | Primarily whey protein isolate and collagen. | Whey protein blend. | Plant-based protein. |
| Sweeteners | Sugar, erythritol, other sugar alcohols. | Sucralose, sugar alcohols. | Brown rice syrup, cane sugar. |
| Key Dietary Notes | Highly processed, not dairy-free, contains gelatin. | Typically low sugar, widely available. | Vegan-friendly, non-GMO, low glycemic. |
How to Verify for Your Own Needs
If you have a serious gluten intolerance or allergy, it's always best to follow these steps:
- Read the Packaging: Always check the most current packaging of the specific bar you intend to purchase. Formulas can change over time.
- Look for a Certified Seal: If you require strict gluten-free status, look for a product with a third-party certification seal, like the GFCO logo.
- Contact the Manufacturer: For maximum safety, contact Built Brands directly via their website or customer support to ask about their cross-contamination procedures.
Conclusion: Safe for Most, Caution for Celiacs
The Salted Caramel Built Bars are labeled as gluten-free and are made without gluten-containing ingredients, making them safe for most individuals avoiding gluten. The inclusion of whey protein isolate and collagen confirms the absence of wheat or other traditional gluten sources. However, the absence of third-party certification and the potential for cross-contamination in the manufacturing facility means that those with celiac disease or severe gluten sensitivities should proceed with caution and verify the safety protocols directly with the company. For the average consumer looking for a gluten-free snack, these bars are a delicious and suitable option. Ultimately, the best practice is to be an informed consumer, checking product labels and doing additional research when managing serious dietary restrictions.
