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Are Seltzers Always Vodka? The Truth About What's In Your Can

4 min read

While many assume all hard seltzers contain vodka, most popular brands, such as White Claw and Truly, actually get their alcohol from a process of fermenting cane sugar. So, are seltzers always vodka? The short answer is no, and understanding the different alcohol bases will reveal what's truly inside your can.

Quick Summary

Most hard seltzers are made with a fermented sugar or malt base, not vodka. The specific alcohol base influences flavor, caloric content, and gluten status. Some brands, like High Noon, use real distilled spirits, creating a distinct category from the typical fermented variety.

Key Points

  • Not Always Vodka: Most popular hard seltzers are made with a fermented sugar or malt base, not distilled vodka.

  • Check the Label: To know the alcohol source, look for phrases like "fermented cane sugar," "flavored malt beverage," or "made with real vodka" on the can.

  • Gluten-Free Options: Seltzers made with fermented cane sugar or distilled spirits are typically gluten-free, while malt-based seltzers contain gluten.

  • Different Flavor Profiles: Fermented bases often taste very neutral, while spirit-based seltzers can have a cleaner, crisper finish.

  • Know the Brands: Brands like White Claw and Truly use fermented sugar, while brands like High Noon use real vodka.

In This Article

The Core of Hard Seltzer: Fermented Sugar vs. Distilled Spirits

Hard seltzers have exploded in popularity as a low-calorie, low-carb alternative to beer and other mixed drinks. The term "hard seltzer," however, is a broad label that covers beverages with distinctly different alcohol sources. The most common distinction is between those made with a fermented sugar base and those made with a distilled spirit base, like vodka.

The Fermented Cane Sugar Base

This is the most common method for producing mass-market hard seltzers. The process is similar to brewing beer but uses cane sugar instead of grains. Brewers create a 'sugar wash' of water and cane sugar, which is then fermented by adding yeast. The yeast consumes the sugar, converting it into alcohol and carbon dioxide. The resulting product is then heavily filtered to remove any lingering yeast or off-flavors, leaving a clean, neutral-tasting alcohol. Finally, it's mixed with carbonated water and natural fruit flavorings.

  • Flavor Profile: The extensive filtration results in a very neutral alcohol base that doesn't compete with the added fruit flavors.
  • Gluten Status: Because cane sugar is used instead of grains like wheat or barley, these seltzers are naturally gluten-free.
  • Examples: White Claw and Truly are prominent brands that use this method.

The Malted Barley Base

A smaller segment of the hard seltzer market uses a malted barley base, similar to how beer is brewed. The malt is fermented to create a neutral alcohol, which is then filtered and flavored. These are often classified as "flavored malt beverages." While the final product is also clear and flavored like other seltzers, the malt base is what sets it apart.

  • Flavor Profile: Can sometimes carry subtle malty undertones, though extensive filtration is used to minimize this.
  • Gluten Status: Contains gluten due to the use of malted barley.
  • Examples: Many traditional beer breweries have released malt-based seltzers.

The Distilled Spirit Base (Yes, Some Use Vodka)

A third category of hard seltzers uses actual distilled spirits, such as vodka, tequila, or rum, as the alcohol base. These are essentially pre-mixed cocktails in a can. For brands using vodka, the process is straightforward: they combine vodka with seltzer water and flavorings, often using real fruit juice. This creates a product with a different flavor profile and feel than its fermented counterparts.

  • Flavor Profile: Often delivers a cleaner, crisper, and more familiar spirit-and-soda taste.
  • Gluten Status: Generally gluten-free, assuming the spirit used is gluten-free (most vodkas are, but it's always best to check the label). Tequila and rum are also gluten-free.
  • Examples: High Noon and NÜTRL are well-known examples of spirit-based seltzers.

How to Tell What's In Your Hard Seltzer

To avoid confusion, it's always best to read the label. Canned hard seltzers are required to specify their alcohol source. Look for these key phrases:

  • Fermented Base: The label might read, “Made with fermented cane sugar,” or simply list sugar as an ingredient, indicating a fermented base. Many gluten-free seltzers use this method.
  • Malt Base: Products with a malt base will be labeled as a “flavored malt beverage” or list malted barley in the ingredients. These are not gluten-free.
  • Spirit Base: Brands using a distilled spirit will typically highlight this prominently on the can, with phrases like “made with real vodka,” “vodka seltzer,” or “tequila soda”.

Comparison of Hard Seltzer Alcohol Bases

Feature Fermented Cane Sugar Malted Barley Distilled Spirit (e.g., Vodka)
Alcohol Source Fermented cane sugar and yeast Fermented malted barley Distilled spirit (vodka, tequila, etc.)
Gluten Status Gluten-free Contains gluten Typically gluten-free
Flavor Profile Very neutral, flavor added separately Subtle malty undertones possible Cleaner, crisper, more like a classic cocktail
Key Examples White Claw, Truly, Vizzy Many brands from traditional breweries High Noon, NÜTRL

Why the Alcohol Base Matters

The choice of alcohol base influences more than just the taste. For the health-conscious consumer, the calorie and carbohydrate counts can differ. For those with dietary restrictions, the distinction between a gluten-free, cane sugar base and a gluten-containing malt base is critical. The production method also affects how the finished product is regulated and taxed, which impacts everything from pricing to where it can be sold.

Conclusion

In summary, the notion that all hard seltzers are vodka-based is a common misconception. The vast majority of canned hard seltzers on the market derive their alcohol from the fermentation of cane sugar or malted barley. Only a specific category of products, often labeled as vodka seltzers or canned cocktails, uses distilled spirits. By reading the label and understanding the fundamental difference in production methods, you can make a more informed choice that aligns with your taste, dietary needs, and preferences. So the next time you pick up a can, you'll know exactly what kind of refreshment awaits.

Read more about the process of making hard seltzer from Webstaurant Store

Frequently Asked Questions

No, most mass-market hard seltzers do not contain vodka. Many popular brands use a fermented sugar base, while others use a malted barley base for their alcohol source.

The most common alcohol base in popular hard seltzers is fermented cane sugar. This process involves fermenting sugar to produce a clean, neutral-tasting alcohol that is then flavored and carbonated.

Brands that use real distilled vodka as their base include High Noon and NÜTRL. They often specify this clearly on their labeling.

Not all hard seltzers are gluten-free. Those made with fermented cane sugar or spirits are typically gluten-free. However, those made with a malted barley base, similar to beer, contain gluten.

A vodka seltzer uses distilled vodka as its alcohol base, offering a cleaner finish. A fermented hard seltzer uses a sugar or malt base that is fermented, creating a different and sometimes less pure flavor profile.

Check the can's label. It should indicate the alcohol source, such as "fermented from cane sugar," "flavored malt beverage," or explicitly state it is "made with real vodka" or another spirit.

The source and filtration of the alcohol base significantly impact the flavor. Seltzers using distilled spirits often have a cleaner, crisper finish compared to some fermented options, especially if they are not heavily filtered.

Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.