The Simple Truth: Why That's it. Bars are 100% Vegan
For those adhering to a vegan diet, checking every ingredient list is a non-negotiable step. When it comes to That's it. fruit bars, the process is straightforward due to the brand's minimalist philosophy. The vast majority of their bars contain only two ingredients: fruit + fruit. For example, the Apple + Mango bar simply lists 'apples, mangoes'. The intentional absence of animal-derived products like gelatin, honey, or dairy makes them naturally vegan-friendly.
Beyond the Basic Bars: What About the Other Products?
While the original fruit bars are unequivocally vegan, That's it. has expanded its product line. This includes fruit bites and chocolate-dipped varieties, which deserve a closer look. For these products, the company maintains its commitment to plant-based ingredients, using dairy-free chocolate to ensure vegan compatibility. As with any specialty product, it is always best practice to check the specific ingredient list, but the brand's mission is clear: to provide simple, clean, plant-based snacks for all.
A Simple Ingredient Philosophy for a Complex World
That's it. built its brand around transparency and simplicity. The minimal ingredient lists are a core part of its identity, which is a major benefit for consumers with specific dietary needs, including those who are vegan. The company's focus on whole, real fruit ensures that the products align with a clean-eating philosophy without any hidden animal-derived components.
Here are some of the ingredients you won't find in a standard That's it. fruit bar:
- No added sugars or preservatives
- No fillers or binders
- No fruit juices or purees from concentrate
- No high-fructose corn syrup
Are That's it. Fruit Bars Certified Vegan?
Yes, the company's website and product information confirm that That's it. products are officially certified vegan and 100% plant-based. This certification is an important layer of assurance for consumers who want confirmation from a third party, not just the company's marketing claims. It confirms that the production process and ingredients meet strict vegan standards. Furthermore, these bars are often certified Kosher and Paleo, accommodating an even wider range of dietary preferences.
Addressing Common Vegan Concerns
Vegans often worry about cross-contamination or hidden ingredients, especially in manufacturing facilities. That's it. takes this seriously. While some contract manufacturers might process allergens, the company emphasizes that their products are manufactured to be free from the top 12 allergens. Some partners may manufacture in a facility that processes milk, eggs, tree nuts, peanuts, and soy, but the bars themselves are free of these ingredients. This makes them a safe bet for many with allergies, including those looking for nut-free, soy-free, and dairy-free options.
Comparison: That's it. Bars vs. Other Snacks
| Feature | That's it. Fruit Bars | Typical Vegan Granola Bar | Typical Vegan Protein Bar |
|---|---|---|---|
| Vegan Certification | Yes, 100% plant-based. | Must check label; many contain honey or other additives. | Must check label carefully; some use milk proteins. |
| Key Ingredients | Only fruit + fruit. | Often contains oats, nuts, seeds, and sweeteners. | Often includes protein powders (pea, soy), nuts, and seeds. |
| Sweeteners | Naturally sweet from fruit only. | Often contains added sugars, syrups, or dates. | Can contain artificial sweeteners or sugar alcohols. |
| Added Ingredients | None—just fruit. | May contain added oils, flavors, and preservatives. | Can contain many processed ingredients and fillers. |
| Allergen-Friendly | Free from top 12 allergens. | Often contains nuts and gluten; high risk of cross-contamination. | Often contains common allergens like nuts and soy. |
Conclusion: A Trustworthy Vegan Snack
In summary, the answer to "Are That's it. fruit bars vegan?" is a resounding yes. The brand's dedication to using only whole fruit, with no added sugars, preservatives, or animal-derived ingredients, makes them a reliable and safe choice for those following a vegan diet. Their commitment to transparency is further solidified by official vegan certifications and a manufacturing process that minimizes allergen risk. Whether you're seeking a quick energy boost, a school-safe snack, or a clean, plant-based treat, these fruit bars are an excellent option. For more information, visit the official That's it. website.
