Why Original Nutella Is Not Vegan
For many, the rich, creamy flavor of Nutella is a familiar comfort, but its classic formula contains ingredients that are off-limits for vegans. The primary culprits are dairy-based components that are integral to its taste and texture. Understanding these ingredients is the first step for any vegan seeking to avoid animal products.
Skimmed Milk Powder and Whey
The most definitive reason Nutella is not vegan is the inclusion of skimmed milk powder. This is not a trace ingredient, but a fundamental part of the recipe that Ferrero, Nutella's manufacturer, confirms is key to its creamy consistency. In some formulations, whey powder—a byproduct of cheese production—is also added. Both are derived from cow's milk, making them unequivocally non-vegan. Vegans avoid these ingredients due to the animal exploitation inherent in dairy farming.
The Palm Oil Concern
Beyond the dairy, many vegans also object to the palm oil used in Nutella. While palm oil is plant-based, its production is widely criticized for its devastating environmental impact. It is a major driver of deforestation, which destroys habitats for endangered species. Although Ferrero states it is committed to sourcing sustainable palm oil, the complexities of the supply chain mean many vegans choose to avoid it altogether to align with their ethical principles.
The Arrival of Nutella Plant-Based
In a major development for vegan consumers, Ferrero launched Nutella Plant-Based in select European markets in late 2024 and early 2025. The new formula, currently available in countries like the UK, Italy, and Germany, replaces the dairy content with plant-based ingredients like chickpeas and rice syrup. This offers a new option for those who want the classic Nutella taste without animal products, though availability remains limited at the time of writing.
Top Store-Bought Vegan Chocolate Hazelnut Spreads
For those who can't access the new plant-based version or prefer alternatives, the market is rich with delicious vegan chocolate hazelnut spreads. Here is a list of popular options:
- Justin's Chocolate Hazelnut Butter Blend: Readily available and made with dry roasted hazelnuts, almonds, organic cane sugar, and sustainable palm oil.
- Vego Chocolate Spread: Organic, vegan, and palm oil-free, with a high hazelnut content for a rich, authentic flavor.
- Nutiva Organic Hazelnut Spreads: Made with flaxseed flour for extra fiber and omega-3s, available in classic and dark chocolate flavors.
- Valsoia Dairy-Free Chocolate Spread: An Italian brand and direct competitor to Nutella, offering a plant-based, palm oil-free option.
- Nocciolata by Rigoni di Asiago: Offers an organic, dairy-free version of their indulgent hazelnut spread.
- TBH Hazelnut Cocoa Spread: Marketed as a healthier, low-sugar, and palm oil-free choice.
Homemade Vegan Chocolate Hazelnut Spread
Making your own vegan version is surprisingly simple and allows for complete control over ingredients and nutrition. For a truly authentic taste, a high-speed blender or food processor is recommended to achieve the signature creamy texture.
Ingredients:
- 2 cups raw hazelnuts
- 1/2 cup dairy-free milk (e.g., oat or hazelnut)
- 1/4 cup cocoa powder
- 1/4 cup maple syrup (or other liquid sweetener)
- 1 teaspoon vanilla extract
- Pinch of salt
Instructions:
- Roast the hazelnuts: Spread hazelnuts on a baking sheet and bake at 350°F (175°C) for 10-12 minutes until fragrant and their skins start to crack.
- Remove skins: After cooling slightly, rub the hazelnuts in a clean kitchen towel to remove as many skins as possible.
- Blend into butter: Process the skinned hazelnuts in a food processor for 5-10 minutes. The nuts will turn from a powder to a thick paste and eventually become a smooth, oily nut butter.
- Add remaining ingredients: Add the cocoa powder, maple syrup, dairy-free milk, vanilla, and salt to the nut butter. Blend again until fully combined and perfectly smooth.
- Store: Transfer the spread to an airtight jar. It will thicken as it cools. Store at room temperature for up to two weeks, or in the fridge for longer.
Comparison of Nutella vs. Vegan Alternatives
| Feature | Original Nutella | Justin's Chocolate Hazelnut Butter | Homemade Vegan Spread |
|---|---|---|---|
| Vegan Status | No (Contains skim milk powder) | Yes (Certified vegan) | Yes (Fully customizable) |
| Dairy-Free | No | Yes | Yes |
| Palm Oil-Free | No | No (Contains palm oil) | Yes (Depends on recipe) |
| Hazelnut Content | 13% | Dry roasted hazelnuts and almonds | High (Customizable) |
| Sweetener | Sugar | Organic cane sugar | Maple syrup, dates, or other |
Making the Best Choice for Your Vegan Lifestyle
When choosing a vegan chocolate hazelnut spread, consider what factors are most important to you. If taste is your top priority, brands like Vego are frequently praised for their authentic flavor profile, while others like Nutiva focus on added nutritional benefits. For those with strong environmental ethics regarding palm oil, opting for a brand that is certified palm oil-free or making your own is the best route. Reading labels is crucial, not just for dairy, but also to understand the sourcing and production practices of the ingredients. For more homemade inspiration, this 3 Ingredient Vegan Nutella recipe is a great place to start.
Conclusion
In short, while the classic version of Nutella is not suitable for a vegan diet, that does not mean vegans must miss out on this beloved treat. With the introduction of Nutella Plant-Based in some countries and a wide variety of excellent store-bought alternatives available globally, enjoying a dairy-free chocolate hazelnut spread has never been easier. Moreover, creating a delicious homemade version offers the ultimate customization and ethical control, ensuring you can satisfy your craving in a way that aligns perfectly with your values. The world of vegan chocolate spreads is rich and creamy, offering plenty of options to spread joy, without the dairy.
