The Non-Vegan Ingredient: What's in a Peep?
At the heart of the matter is one key ingredient that makes Peeps incompatible with a vegan lifestyle: gelatin. Gelatin is a translucent, colorless, and flavorless gelling agent derived from animal collagen, a protein found in the skin, bones, and connective tissues of animals. In the case of Peeps, the manufacturer Just Born confirms the use of pork-derived gelatin to achieve the marshmallow's specific texture and mouthfeel. This makes the treats non-vegan and also not suitable for kosher or halal diets.
Besides gelatin, some specialized varieties of Peeps can contain other animal-derived ingredients. For example, chocolate-dipped versions typically include milk, a common ingredient in milk chocolate. In the past, certain colors may have also included carmine, a red dye produced from crushed cochineal insects. While the company's main chick and bunny formulas are fat-free and often gluten-free, these factors do not change their non-vegan status.
Why PEEPS Aren't Vegan-Friendly
For decades, Peeps have been an Easter basket staple, but the manufacturer has maintained that the texture provided by traditional gelatin is unmatched. Just Born's stance is that extensive testing with alternative gelling agents has not yielded a product that delivers the same "great eating experience". This decision continues to be a point of contention for many vegans who miss the iconic seasonal treat. Unlike many other candies that have introduced plant-based versions, Peeps remain a traditional product tied to their animal-based recipe. This firm position from the company means that unless the formulation changes drastically, vegans will need to continue seeking out alternatives to enjoy a marshmallow treat with a similar appearance and festive feel.
Gelatin Alternatives for Vegan Marshmallows
Fortunately, for those who want to replicate the marshmallow experience without animal products, there are several plant-based gelling agents available. These alternatives allow for the creation of fluffy, delicious vegan marshmallows, including homemade "Peeps" using fun molds and colored sanding sugar.
- Agar-Agar: This is a gelatinous substance derived from red algae and is a popular replacement for gelatin in many vegan recipes. It has a firmer setting ability than gelatin and requires careful heating to achieve the right consistency.
- Carrageenan: Also derived from red seaweed, carrageenan is used as a thickener and stabilizer in many food products. Different types of carrageenan can be used to create varying textures.
- Aquafaba: This is the liquid found in a can of chickpeas. When whipped, it can be used to create a meringue-like foam that forms the base for light and airy vegan marshmallows.
Finding Vegan Alternatives to Peeps
For those not interested in a DIY project, a number of brands offer ready-made vegan marshmallows. These products have grown in popularity alongside the mainstream rise of veganism and are now more accessible than ever. Brands like Dandies offer a popular and widely available plant-based marshmallow option. These can be used in baking, roasting, or simply enjoyed straight from the bag. With some creativity, they can even be used to craft homemade vegan Peeps. Find a recipe for homemade vegan marshmallows here.
Classic Peeps vs. Vegan Marshmallows
| Feature | Classic Peeps | Vegan Marshmallows |
|---|---|---|
| Key Gelling Agent | Pork-derived gelatin | Agar-agar, carrageenan, or aquafaba |
| Vegan Status | No, not vegan | Yes, certified vegan |
| Texture | Unique, soft, and squishy, as described by Just Born | Can vary by brand but mimics the texture using plant-based ingredients |
| Common Brands | Just Born | Dandies, Trader Joe's Vegan Marshmallows |
| Availability | Widely available, especially during seasonal holidays | Increasing availability in specialty stores and mainstream supermarkets |
| Flavor Variety | Seasonal flavors, original sugar-coated varieties | Variety of standard flavors and sizes |
Conclusion
While Peeps are a nostalgic and widely beloved candy, the presence of pork-derived gelatin makes them unsuitable for vegans. For those who follow a plant-based diet, the pursuit of a classic Peeps experience should lead to exploring vegan marshmallow alternatives. Whether you opt for a commercially available brand like Dandies or get creative with a homemade recipe using agar-agar or aquafaba, you can enjoy a sweet, cruelty-free treat without sacrificing flavor or tradition. The vegan market offers plenty of options that capture the same fluffy joy of a marshmallow, allowing everyone to participate in the holiday fun.
