Understanding BHT and BHA in Your Cereal
Butylated Hydroxyanisole (BHA) and Butylated Hydroxytoluene (BHT) are synthetic antioxidants that cereal manufacturers have historically used to prevent fats and oils from becoming rancid. Their presence extends the product's shelf life, making it a cost-effective choice for many food companies. However, over the past few decades, these additives have come under scrutiny due to potential health concerns, leading many consumers to seek out healthier, preservative-free alternatives. The good news is that with increased consumer demand and awareness, many brands are now removing these controversial ingredients from their products or using natural alternatives, such as mixed tocopherols (a form of Vitamin E), rosemary extract, or vitamin C.
Major Brands Leading the Change
Several major cereal brands have committed to removing BHT and BHA from their products, either globally or specifically in the United States. In 2015, General Mills announced that it would be removing BHT from all of its cereals sold in the U.S.. This was not a safety-related change, but a response to consumer preferences for simpler, cleaner ingredient lists. As a result, many of their well-known products are now free from this additive. Kellogg's has also faced pressure regarding its use of BHT, especially since it sells the same cereals without the preservative in other countries. This difference highlights that using these preservatives is often a choice, not a necessity.
The Rise of Organic and Natural Brands
Beyond the mainstream brands, the organic and natural food industry has long been a source for BHT and BHA-free cereals. These companies often prioritize simple, whole-food ingredients and avoid synthetic additives entirely. Brands like Nature's Path, Cascadian Farm, and Annie's Homegrown are prime examples of this trend. Their focus on organic and less processed foods naturally results in products free from these controversial preservatives. However, even within this category, it's crucial to check labels, as not all 'natural' or 'healthy' options are created equal.
Reading the Label: What to Look For
When shopping for BHT and BHA-free cereals, the most reliable method is always to read the ingredient list. The preservatives are almost always listed explicitly. If you see 'BHA' or 'BHT' in the ingredients, the product contains them. If they are not listed, it is a strong indicator that the cereal is free of these additives. Many brands will also use terms like 'preservative-free' or 'no artificial preservatives' on the packaging, but checking the ingredient list provides the most definitive confirmation. Additionally, be aware of cereals that contain 'artificial flavor' or other complex chemical names, as these can sometimes indicate a less natural product, even if BHA/BHT is not listed.
BHT and BHA-Free Cereal Comparison Table
| Cereal Brand | Product Example | BHT/BHA-Free Status | Antioxidant Used (if applicable) | Notable Features |
|---|---|---|---|---|
| General Mills | Original Cheerios | Free | Mixed tocopherols (Vitamin E) | Whole grain oats, heart-healthy |
| Nature's Path Organic | Flax Plus Raisin Bran | Free | None specified, naturally stable | Organic, Non-GMO, High fiber |
| Cascadian Farm Organic | Purely O's | Free | None specified, naturally stable | Organic, Non-GMO, Whole grain |
| Three Wishes | Fruity Flavored Grain Free Cereal | Free | None specified, uses simple ingredients | Grain-free, high protein, low sugar |
| Kashi | Cinnamon Harvest | Free | None specified | Organic, shredded wheat |
| Magic Spoon | Grain-free Cereal | Free | None specified | Grain-free, high protein, keto-friendly |
| Quaker Oats | Old Fashioned Oats | Free | N/A (whole, unprocessed grain) | 100% whole grain, versatile for cooking |
Finding BHT and BHA-Free Options
For consumers looking to avoid these preservatives, a few simple steps can streamline the shopping process. Firstly, focus on the organic and health-food sections of the grocery store, as these brands are more likely to have cleaner labels. Secondly, use mobile apps designed for food transparency, which allow you to scan a product's barcode and get immediate information on its ingredients and potential additives. Finally, stick to the basics. Unsweetened, whole-grain oats or shredded wheat cereals that are minimally processed are almost always a safe bet. Plain, unflavored cereals are less likely to contain a long list of additives, including preservatives, compared to their sugary, colorful counterparts.
Where to Shop for Preservative-Free Cereals
Most major grocery chains now carry a wider selection of organic and natural cereals than in the past. Stores like Whole Foods, Trader Joe's, and Sprouts are reliable sources, as are health-focused online retailers. For those on a budget, even big-box stores like Target and Walmart have expanded their natural food sections. The key is to know which brands to look for and to always double-check the label, as formulations can sometimes change.
A Note on Cereal Types
While many popular, colorful, and highly processed cereals still contain BHT, simple grain options are consistently safer choices. Oatmeal, in particular, is a great BHT-free option, especially if you opt for plain, whole oats and add your own natural sweeteners and flavors. Muesli is another excellent alternative, consisting of a mix of rolled oats, nuts, seeds, and dried fruit. Brands like Bob's Red Mill and Seven Sundays offer several muesli varieties without BHT or BHA.
Conclusion
Navigating the cereal aisle to find options free of BHT and BHA is becoming easier as consumer awareness increases and brands respond to demand for cleaner, simpler ingredients. By focusing on organic and natural brands, reading labels carefully, and opting for less-processed choices like plain oats and muesli, you can make informed decisions for a healthier breakfast. While research on the long-term effects of BHT and BHA continues, many find peace of mind in choosing foods with fewer synthetic additives.
For more in-depth information on food additives and healthy eating, check out the resources provided by the Environmental Working Group (EWG), a leading organization in environmental and food health advocacy.