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Does Target Sell NAD Supplements? Your Guide to Availability and Alternatives

5 min read

Recent studies have shown that levels of Nicotinamide Adenine Dinucleotide (NAD+) can decline significantly with age, impacting cellular energy and overall vitality. For those looking to support their cellular health, this decline often leads to a search for supplements, prompting the common question: Does Target sell NAD supplements?

Quick Summary

Target's online store offers some NAD supplement precursors, including Nicotinamide Riboside (NR) and NADH, though the availability of Nicotinamide Mononucleotide (NMN) is restricted due to FDA regulations. Consumers can find specific brands and forms available for purchase online, while alternatives are available at other retailers.

Key Points

  • Limited Availability: Target's online store sells some NAD precursors like Nicotinamide Riboside (NR), but availability is restricted compared to specialty retailers.

  • No NMN at Target: Due to FDA classification as an investigational new drug, Nicotinamide Mononucleotide (NMN) is no longer sold as a dietary supplement by major retailers like Target.

  • Precursors vs. NAD+: Most supplements contain precursors like NR or NMN, which the body converts into NAD+, rather than pure NAD+, which has poor absorption.

  • Consider Alternatives: Other retailers, online marketplaces, and direct-to-consumer supplement brands offer a broader selection of NAD precursors.

  • Natural Boosts: Lifestyle factors such as regular exercise, a healthy diet, and quality sleep can also help naturally support NAD+ levels.

  • Consult a Professional: Always talk to a healthcare provider before starting any new supplement, as research is still ongoing and long-term effects are not fully known.

In This Article

Does Target Offer NAD+ Boosting Supplements?

Yes, while Target stores may not consistently carry NAD supplements on their shelves, Target's online marketplace does offer a selection of products containing NAD precursors. These are typically sold by third-party sellers on the Target website, which is an important distinction for consumers. Products can include various forms of NAD boosters such as Nicotinamide Riboside (NR), and sometimes, related compounds like NADH. The availability of certain types of NAD boosters, such as Nicotinamide Mononucleotide (NMN), has been affected by regulatory changes, which will be discussed in more detail below.

What is NAD+ and Why Supplement It?

Nicotinamide Adenine Dinucleotide (NAD+) is a vital coenzyme present in every living cell. It is a critical player in numerous metabolic processes, including energy production, DNA repair, and gene expression. As we age, our natural NAD+ levels decline, which is believed to contribute to a variety of age-related cellular dysfunctions. This drop in NAD+ has spurred extensive research into supplementation with NAD precursors—compounds that the body can convert into NAD+—as a way to potentially mitigate the effects of aging and support cellular health.

The Science Behind NAD Precursors

Instead of supplementing with pure NAD+, which is poorly absorbed, most supplements provide precursors that the body can use to synthesize it. The most common forms include:

  • Nicotinamide Riboside (NR): A form of vitamin B3 that has been shown to increase NAD+ levels effectively in human trials. Brands like Tru Niagen use this form.
  • Nicotinamide Mononucleotide (NMN): Another precursor that is quickly converted to NAD+. However, the FDA has reclassified NMN as an investigational new drug, limiting its sale as a dietary supplement through major US retailers like Target.
  • NADH: This is the reduced form of NAD+, which carries an extra electron. Some supplements offer NADH directly.

Finding NAD Supplements at Target Online

To find NAD supplements on Target's website, searching for specific precursors like "nicotinamide riboside" or "NADH" is more effective than a generic "NAD supplements" search, as it yields more direct results. The search results indicate that a variety of brands, including some lesser-known ones and specialty supplement providers, offer products on Target's online platform. It's important to remember that these are sold by third-party vendors and not Target itself. Always check customer reviews and brand reputation before purchasing.

The Impact of FDA Regulations on NMN at Retail

In late 2022, the U.S. Food and Drug Administration (FDA) made a critical ruling, determining that Nicotinamide Mononucleotide (NMN) could no longer be sold as a dietary supplement due to its prior investigation as a drug. This regulatory change significantly impacted the supplement market, and as a result, many major retailers, including Amazon and Target, stopped allowing NMN to be listed as a dietary supplement. This explains why you are unlikely to find NMN products for sale on Target's online store, though other NAD precursors like NR and NADH remain available.

Alternatives to Target for Purchasing NAD Supplements

If you are looking for specific NAD precursors or a wider variety of brands, there are several alternative options to Target:

  • Online Specialty Stores: Many supplement-specific websites and online retailers carry a broad range of NAD precursors, including brands that are highly regarded in the longevity community.
  • Major Online Marketplaces: Marketplaces like Amazon often have listings for NR and NADH products, though the same FDA restrictions apply to NMN.
  • Health Food Stores: Retailers like GNC and other specialty health stores may offer a selection of NAD supplements.
  • Direct from Manufacturer: Some brands sell their NAD precursors directly from their own websites, which can be a reliable source for NMN and other restricted ingredients.

Potential Benefits and Side Effects of NAD Boosters

Research into NAD supplementation is ongoing, and while initial studies, particularly in animals, have been promising, more extensive human data is needed. Potential benefits cited in preliminary research and by supplement companies include support for metabolic health, improved cognitive function, and enhanced cellular energy. However, it is crucial to understand that these benefits are not definitively proven in humans, and some studies have shown mixed or limited results.

As for side effects, NAD supplements are generally considered safe for short-term use, but long-term safety data is limited. Common side effects can include headaches, fatigue, nausea, or digestive issues. Niacin, another form of Vitamin B3, can cause flushing, although some precursors like NR and NMN are marketed as "flush-free". It is essential to consult with a healthcare professional before starting any new supplement, especially if you have pre-existing conditions or are taking other medications.

Comparison of Common NAD Precursors

Feature Nicotinamide Riboside (NR) Nicotinamide Mononucleotide (NMN) NADH
Source Vitamin B3 derivative Vitamin B3 derivative Reduced form of NAD+
Mechanism Converted to NMN, then NAD+ Converted directly to NAD+ Directly delivers electrons
Retail Status Available at Target online and other retailers Restricted from dietary supplement sales in the US market Available at Target online and other retailers
Form Capsules, powders Capsules, powders, sublinguals Tablets, lozenges
Evidence Well-studied in humans for raising NAD+ levels Extensive animal studies; human trials ongoing Less extensively studied than NR and NMN

Natural Ways to Support NAD+ Levels

Supplementation is not the only way to support your body's NAD+ levels. A healthy lifestyle can also play a significant role. Here are some natural strategies:

  • Exercise Regularly: Physical activity has been shown to boost NAD+ levels naturally.
  • Get Quality Sleep: A consistent and restorative sleep schedule can help maintain healthy NAD+ rhythms.
  • Eat a Healthy Diet: Consuming foods rich in Vitamin B3 (niacin), such as dairy, fish, and certain vegetables, can provide building blocks for NAD+.
  • Consider Calorie Restriction or Fasting: Some research suggests that intermittent fasting may help regulate NAD+ metabolism.

Conclusion

While you will not find the full range of NAD supplements, especially NMN, readily available on Target's shelves due to regulatory changes, the online marketplace does offer a selection of NAD precursors like NR and NADH. Consumers should be mindful that these are often sold by third-party vendors and should verify product details and brand reputation before purchase. With ongoing research and evolving regulations, it's always best to consult with a healthcare provider to determine the best approach for supporting your cellular health, whether through supplementation or lifestyle adjustments. For more detailed information on clinical research surrounding NAD+ precursors, the National Institutes of Health is a valuable resource.

Dietary Supplementation With NAD+-Boosting Compounds in Clinical Trials: A Narrative Review

Final Recommendations

When considering NAD supplementation, first explore the well-studied precursors like Nicotinamide Riboside (NR) that are widely available at reputable online retailers, including Target's marketplace. Always prioritize brands with third-party testing for purity and potency. Given the regulatory status of NMN, it is unlikely to be found at major retailers in the US. Remember that proven healthy lifestyle habits like exercise, good sleep, and a balanced diet are also effective ways to support your body's natural NAD+ levels. Before making a decision, discuss your health goals with a healthcare professional, especially given the limited long-term safety data on these supplements.

Frequently Asked Questions

You can find supplements containing NAD precursors such as Nicotinamide Riboside (NR) and NADH on Target's website, often sold by third-party brands.

Target does not sell NMN because the FDA has determined that Nicotinamide Mononucleotide (NMN) cannot be marketed as a dietary supplement due to its status as an investigational new drug.

While Target's platform hosts third-party sellers, it is the buyer's responsibility to verify the seller's reputation and the product's quality. Always check reviews and look for reputable brands with third-party testing.

While some vitamin and supplement brands may be available in-store, NAD precursors are more specialized and primarily available through Target's online marketplace from third-party vendors.

NR and NMN are precursors that the body converts into NAD+, with NR converting to NMN before becoming NAD+. NADH is the reduced form of NAD+ and directly delivers electrons. The main functional difference is the pathway to boost cellular NAD+.

Alternatives include specialty online supplement stores, other major online retailers like Amazon, and health food stores such as GNC.

NAD precursors are generally considered safe for short-term use, but long-term safety data is limited. Some potential side effects include headaches, nausea, or digestive issues. Always consult a healthcare professional before use.

Yes, you can support your body's NAD levels naturally through regular exercise, getting adequate sleep, and eating a diet rich in B vitamins.

References

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.