How do you know if something is WIC approved? A definitive guide

According to the USDA, the WIC program provided nutritious foods to approximately 6.2 million participants every month in 2022. For those receiving benefits, knowing how do you know if something is WIC approved? is crucial for a successful grocery run and to ensure you are purchasing the correct items.

Quick Summary

Identifying WIC-approved items requires consulting state-specific food lists, using mobile apps for product scanning, checking for special store labels, and understanding the specific requirements for each eligible food category.

Key Points

• Check Your State's Food List: The most accurate way to verify WIC eligibility is by referring to your state-specific WIC Approved Foods Guide.

• Use the WICShopper App: Download the WICShopper mobile app to scan product barcodes and instantly check for WIC eligibility in participating states.

• Look for In-Store Labels: Many authorized retailers place special tags, stickers, or signs on shelves to indicate which products are WIC approved.

• Know the Specifics: WIC eligibility often depends on brand, size, and nutritional content. For example, not all cereals or juices are approved.

• Understand eWIC Flexibility: The eWIC card functions like a debit card, allowing you to buy items from your approved list throughout the month, unlike the older paper vouchers.

• Ask for Assistance: If you're unsure, ask a store employee or visit customer service for help identifying eligible products or finding alternatives.

Understanding the WIC Approval Process

Identifying WIC-approved foods can be a challenge due to varying regulations across different states and specific requirements for each food category. While many staple foods are universally eligible, subtle differences in brand, size, flavor, and packaging can determine eligibility. The most reliable methods include using your state's resources, leveraging technology, and paying close attention to labels and packaging during your grocery trip.

Utilize Your State's WIC Food List

The most authoritative source for WIC eligibility is your state's specific food list or WIC Approved Foods Guide. This is provided during your WIC enrollment and can often be found online on your state's health department website. The guide details the exact brands, sizes, and types of food that can be purchased with your benefits. It's a physical or digital reference that should be your primary tool when in doubt.

Commonly included food categories:

• Fruits and Vegetables: Fresh, frozen, or canned (specific sizes and types).
• Milk, Cheese, and Eggs: Specific types, fat percentages, and container sizes.
• Whole Grains: Such as whole wheat bread, brown rice, and specific brands of tortillas.
• Breakfast Cereal: Must meet specific nutritional requirements, often low in sugar.
• Plant-Based Foods: Including canned or dried beans, peas, and lentils.
• Infant Formula and Baby Food: Specific formula brands, sizes, and jarred purees.
• Canned Fish: For certain participants, packed in water.
• Peanut Butter: Specific brands and sizes.
• Yogurt: Must meet specific criteria regarding fat content and artificial sweeteners.

Harness the Power of the WICShopper App

For many states, the free WICShopper app is the easiest way to confirm eligibility. This mobile application is a powerful tool for navigating the grocery aisles. Here’s how it works:

• Product Scanning: Use your phone's camera to scan a product's barcode. The app instantly tells you if the item is WIC-eligible for your state's program.
• View Benefits: In most states, you can register your eWIC card to see your current and remaining benefits in real-time. This helps you track what you can purchase. In some states with 'smart cards,' you can store a picture of your benefits instead.
• Food List: The app often includes your specific WIC-eligible food list, customized for your state's requirements.
• Store Locator: Find authorized WIC grocery stores near your location.

Look for In-Store Identification

Many retailers that accept WIC benefits proactively help shoppers identify eligible items. Keep an eye out for specific signs and labels on the shelves.

• Shelf Tags: Some stores place a special tag or sticker on the shelf directly below the eligible product. These are often bright red or have a black square with a 'W'.
• Store Signs: Many stores post signs at the entrance indicating they are an authorized WIC vendor.
• Ask for Help: Don't hesitate to ask a store employee or visit the customer service desk for assistance. Staff who work in WIC-authorized stores should be knowledgeable about the program.

eWIC vs. Old Paper Vouchers

The transition to electronic benefits, or eWIC, has significantly simplified the shopping experience. Instead of a paper check for a fixed list of items, an eWIC card works like a debit card. This offers flexibility, as you can purchase items as needed throughout the month.

Comparison of Old vs. New WIC Shopping Methods

Feature	Old Paper Voucher Method	New eWIC Card Method
Identification	Requires a physical food list; vouchers specify exact items.	Scan product barcodes with an app; check digital food list.
Benefits Access	Cannot track remaining benefits easily; relies on tracking receipts.	Register card in app or online to view real-time benefit balance.
Shopping Flexibility	All items on the voucher must be purchased in a single transaction.	Items can be purchased over multiple trips during the month.
Checkout	Manual process; cashier checks each item against the voucher.	Automated process; card is swiped like a debit card.
Convenience	Less convenient; prone to errors if items don't match exactly.	Highly convenient; instant product verification and benefit tracking.

Be Aware of Common Exceptions

Some seemingly simple products have strict WIC guidelines. Here are some common items with specific rules:

• Juice: Must be 100% juice; juice cocktails or drinks are not allowed.
• Cereal: Many popular cereals contain too much sugar and are not eligible. Always check your list or use the app.
• Milk: Fat content is crucial; WIC often covers specific percentages like 1% or skim.
• Bread and Tortillas: Must be whole-wheat or meet specific whole-grain standards. Packaging size is also important; bread is often limited to 16-ounce packages.
• Organic vs. Non-Organic: While some states allow organic produce, organic processed foods like baby food may not be covered.

What to do if you can't find an approved item

If you are unable to find a specific WIC-approved item, don't panic. Shelves may be temporarily out of stock. Here are some steps you can take:

1. Check with Staff: Ask a store employee if the item is in the back or if there is a suitable WIC-approved alternative.
2. Use the App: Use the WICShopper app to see if other brands or sizes are eligible.
3. Try Another Store: Your WIC office can provide a list of other authorized retailers in your area. The WICShopper app also helps with this.
4. Contact Your WIC Office: If issues persist, contact your local WIC office for assistance. They can provide clarification and help you find stores with better availability.

Conclusion

Knowing how do you know if something is WIC approved? is key to making the most of your benefits and ensuring a stress-free shopping experience. By combining your state's WIC food list, leveraging mobile technology like the WICShopper app, and looking for in-store signage, you can confidently navigate the grocery store. Understanding the specifics of different food categories and being prepared for potential shortages will help you successfully purchase the nutritious items needed for you and your family.

---

This article is for informational purposes only. Please refer to your state's specific WIC guidelines and food list for the most accurate and up-to-date information.

Frequently Asked Questions

What is the easiest way to know if an item is WIC approved?

The easiest way is to use the WICShopper app. You can scan a product's barcode to instantly see if it is WIC-eligible and if you have enough benefits to purchase it.

Do all states have the same WIC food list?

No, each state has its own specific WIC food list, which can differ based on brands, sizes, and types of approved foods. Always refer to your state's official guide or the WICShopper app.

Can I use WIC benefits to buy organic products?

It depends on your state's specific regulations and the food item. While some states allow organic fresh fruits and vegetables, organic processed foods like baby food may not be covered.

Are WIC-approved items labeled in the store?

Many, but not all, WIC-authorized grocery stores use special shelf tags or stickers to help identify approved products. It is still best to verify with the official food list or app.

What if my eWIC card is rejected for an item I thought was approved?

If your card is rejected, it's likely that the specific brand, size, or type of item is not eligible, even if a similar item is. Check your state's list or use the WICShopper app to re-verify the product.

Can I purchase WIC items online?

Currently, you cannot use WIC benefits to make online purchases for delivery. WIC benefits must be used in-store at authorized retailers.

What if the store is out of the WIC item I need?

If a store is out of stock, try using the WICShopper app to find an alternative brand or a nearby authorized store that might have the item. You can also contact your local WIC office for assistance.

Do I need to buy all my WIC items at once?

No, with the eWIC card, you can purchase your WIC-approved items over multiple trips throughout the month as you need them.