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How many calories are in AM and S shortbread?

4 min read

According to nutritional data, a single 17g shortbread from M&S Scottish All Butter Selection contains approximately 87 kcal. The exact number of calories can vary depending on the product, as both size and added ingredients like chocolate chips impact the final nutritional content. This guide will help you understand how many calories are in AM and S shortbread and compare it to other varieties.

Quick Summary

A single M&S shortbread can contain anywhere from 87 to over 100 calories, varying by product type. The caloric density comes from its main ingredients: butter, sugar, and flour. Other brands like Walkers offer similar or slightly different counts per piece, making comparison helpful for those monitoring their intake.

Key Points

  • Standard M&S Shortbread Calories: A single 17g M&S Scottish All Butter Selection shortbread has about 87 kcal, while a slightly larger 18.8g biscuit from the Assortment contains 98 kcal.

  • Calorie Source: The high-calorie count in shortbread comes primarily from its high butter, flour, and sugar content, especially saturated fat.

  • Calories Vary by Type: M&S shortbread with additions like chocolate chips or caramel, such as the Millionaire's Shortbread, has a significantly higher calorie count.

  • Comparable to Other Brands: M&S shortbread calories are similar to those of competitors like Walkers, with a 19g Walkers finger containing 100 kcal.

  • Mindful Consumption is Key: For health-conscious individuals, reading labels and practicing portion control are crucial for enjoying shortbread responsibly.

  • Healthy Alternatives Exist: Healthier shortbread recipes can be made at home using alternative flours like almond or chickpea, and natural sweeteners, to lower the overall calorie and carb count.

  • Decadent Variations: An M&S Salted Caramel Millionaire's Shortbread contains 261 kcal per 55g piece, showing how added ingredients affect nutrition.

In This Article

Understanding the Caloric Content of M&S Shortbread

Marks & Spencer (M&S) offers a variety of shortbread products, each with its own specific nutritional information. The primary determinants of calorie count are the serving size and the ingredients. Traditional all-butter shortbread is high in both fat and carbohydrates, and any additions like chocolate chips or caramel will increase the caloric density.

M&S Shortbread Nutritional Breakdown

To get a clear picture of how many calories are in AM and S shortbread, it is best to look at specific products. For example, a single 17g biscuit from the M&S Scottish All Butter Shortbread Selection contains about 87 kcal. A slightly larger biscuit from the M&S Scottish All Butter Shortbread Assortment, at 18.8g, clocks in at 98 kcal. The added weight and minor recipe variations account for the difference. For more decadent options, like M&S All Butter Choc Chunk Shortbread, a 19.4g round contains about 103 kcal.

Comparing M&S Shortbread to Other Brands

It is useful to compare M&S shortbread to other well-known brands, most notably Walkers. Walkers is a prominent manufacturer of Scottish shortbread, and its nutritional profile is quite similar due to the standard all-butter recipe.

Here is a comparison table outlining the nutritional differences per biscuit from popular shortbread brands:

Brand Product Approx. Weight (g) Approx. Calories (kcal) Total Fat (g) Saturates (g) Carbohydrates (g)
M&S Scottish All Butter Assortment 18.8 98 5.5 3.4 10.8
M&S Scottish All Butter Selection 17.0 87 4.9 3.0 9.8
Walkers Pure Butter Fingers 19.0 100 6.0 3.0 11.0
Walkers Pure Butter Rounds 16.0 84 4.8 - 9.3
Tesco All Butter Fingers 18.0 92 4.8 2.8 10.9

As the table shows, the calorie counts are very comparable across different brands for similar-sized pieces. The small differences are mainly attributable to variations in ingredient ratios and serving size.

The Impact of Ingredients on Shortbread Calories

Shortbread is traditionally made with a simple recipe of flour, sugar, and a generous amount of butter. The high butter content is the primary source of its calories, but also what gives it its characteristic rich flavor and crumbly texture. Ingredient quality and proportions can slightly alter the nutritional values. For instance, recipes that use a higher ratio of butter to flour will be more calorie-dense.

  • Butter Content: Pure butter shortbread, like the kind from M&S and Walkers, is generally higher in saturated fat and calories than versions made with a mixture of fats or healthier alternatives. For example, a single M&S All Butter Choc Chunk shortbread has a higher fat and calorie content due to the addition of chocolate.
  • Sugar and Flour: These provide the bulk of the carbohydrate content. While plain shortbread has a relatively simple sugar profile, flavored varieties like millionaire's shortbread or choc chunk shortbread add significantly more sugar and calories.
  • Added Ingredients: Chocolate chips, caramel, and nuts all contribute extra calories. For instance, an M&S Salted Caramel Millionaire's Shortbread contains 261 kcal per 55g piece, more than double that of a plain butter shortbread.

Making Healthier Shortbread Choices

For those looking to reduce their caloric intake, a few strategies can help. The first and most straightforward approach is to practice moderation and mindful eating. If that's not enough, consider seeking out healthier shortbread alternatives or making your own.

Tips for Mindful Consumption

  • Read the Label: Always check the serving size on the nutritional information. What one person considers a single shortbread might differ from the manufacturer's specified portion.
  • Portion Control: Rather than eating directly from a large tin, decide on a set number of biscuits beforehand to help manage your intake.
  • Savor Each Bite: Eat slowly and enjoy the rich taste. This can help with satiety and prevent overconsumption.

Healthier Shortbread Alternatives

While traditional all-butter shortbread is a treat, there are recipes that offer a healthier nutritional profile by substituting ingredients. For instance, some recipes replace standard white flour with alternatives like almond flour or whole grain flour, and traditional sugar with sweeteners like maple syrup or erythritol.

  • Almond Flour Shortbread: Almond flour is a popular choice for lower-carb shortbread, offering more protein and fiber than wheat flour.
  • Chickpea Flour Shortbread: Using chickpea flour offers a nutty flavor and higher protein content.
  • Reduced Fat Versions: Though not as common, some commercially prepared or home-baked shortbread recipes aim to reduce the butter content to lower the total fat and calories.

Conclusion

Ultimately, the number of calories in AM and S shortbread is consistent with other traditional, all-butter shortbread brands. A single, standard-sized biscuit typically contains between 87 and 100 calories, with more decadent varieties containing significantly more. The caloric density is a direct result of the simple, high-fat recipe. By comparing nutritional labels and practicing mindful consumption, you can enjoy this buttery treat while still managing your calorie goals. For those seeking lower-calorie versions, exploring alternative ingredients or reduced-fat recipes provides a tasty solution.

What to look for on a label for better health choices

  • Calorie Count: The total number of calories per serving is the most direct indicator of its energy content.
  • Saturated Fat: High butter content means high saturated fat, which should be consumed in moderation as part of a balanced diet.
  • Sugar Content: For flavored varieties, be aware of the increased sugar and carbohydrate levels.
  • Serving Size: Always check the recommended portion size to accurately track your caloric intake.
  • Ingredients List: The order of ingredients indicates their proportion, with butter usually being the second ingredient in all-butter shortbread.
  • Reference Intake: Nutritional data tables often compare values to an average adult's reference intake (e.g., 2000 kcal) for context.

Frequently Asked Questions

A single 17g biscuit from the M&S Scottish All Butter Shortbread Selection contains approximately 87 kcal.

Yes, M&S and Walkers shortbread have comparable calorie counts per biscuit due to their similar all-butter recipes. A 19g Walkers shortbread finger contains about 100 calories, which is very close to a standard M&S piece.

A 55g piece of M&S Salted Caramel Millionaire's Shortbread contains a higher calorie count of 261 kcal due to its caramel and chocolate toppings.

Yes, traditional shortbread is relatively high in calories because of its simple, high-butter recipe. One piece often has more calories than many thinner, wafer-style biscuits, though comparison varies by brand and serving size.

You can reduce calories by limiting your portion size, choosing plain varieties over chocolate or caramel versions, or opting for healthier homemade recipes that use alternative flours and sweeteners.

The main caloric contributors are the high amounts of butter, which provides saturated fat, and sugar and flour, which supply carbohydrates.

Specific nutritional information for M&S products is available on the packaging and on grocery websites like Ocado, which detail the calorie breakdown per serving.

References

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.