Understanding the Calorie Count of a Yum Yum
A yum yum is a popular bakery item in the UK, often compared to a twisted doughnut but with a distinctive flaky, layered texture more akin to a croissant. The delicious glaze adds to its appeal, but also contributes significantly to its energy content. Because the product is sold by numerous retailers, from large chains to local bakeries, there is no single, definitive answer to the question, "how many calories does a yum yum have?"
The Big Picture: Why Yum Yum Calories Differ
The variation in a yum yum's calorie count is a result of several factors:
- Size and Weight: A heavier yum yum will naturally contain more calories. For instance, the Greggs version weighs 78.2g, contributing to its higher calorie count compared to a smaller one.
- Recipe and Ingredients: The ratio of sugar, flour, and fat can differ between brands. Some recipes may use more shortening or butter to create flakier layers, increasing the fat content and, subsequently, the calories.
- Glazing: The thickness and sugar content of the final glaze have a direct impact on the overall calorie count. A thicker, sweeter glaze means more calories.
- Preparation Method: While most are deep-fried, variations in oil and frying time can affect how much oil is absorbed, influencing the final nutritional profile.
Calorie Breakdown by Brand
To illustrate the calorie variation, here is a comparison table using data from several UK retailers:
| Brand | Product | Weight (approx.) | Calories (kcal) | Source | 
|---|---|---|---|---|
| Greggs | Yum Yum | 78.2g | 323 | |
| Sainsbury's | Yum Yums (x4 pack) | 50g | 225 | |
| Waitrose | Glazed Yum Yums (x4 pack) | 47g | 215 | |
| Cooplands Bakery | Yum Yum (slice) | 70g | 252 | |
| M&S | Yummy Yum Yums | 54g | 230 | 
What Makes a Yum Yum so Calorie-Dense?
The delicious, melt-in-your-mouth texture of a yum yum is achieved through a process that involves significant amounts of fat and sugar.
The Frying Process
Unlike many conventional baked pastries, yum yums are traditionally deep-fried. This process involves submerging the dough in hot oil, which cooks it quickly and creates a light, golden texture. However, the dough absorbs a considerable amount of the frying oil, which is high in fat and therefore high in calories. This is a key reason for the higher calorie count compared to a baked alternative.
The Signature Glaze
A fresh yum yum is coated in a sweet, often sticky, glaze made primarily from powdered sugar, milk, and vanilla. This layer of pure sugar adds a quick hit of carbohydrates and a significant number of empty calories. The glaze not only adds flavour but also contributes to the pastry's overall high sugar and energy content.
Dough Preparation: Flaky Layers of Fat
The unique texture of a yum yum, which is flakier and lighter than a standard doughnut, comes from a process called lamination. This involves folding layers of dough over a fat, such as palm oil or butter, similar to making croissants. While not as intensive as croissant lamination, this process introduces layers of fat throughout the dough, which contributes to the final calorie count.
Yum Yum vs. Other Doughnuts: A Calorie Comparison
Comparing yum yums to other popular doughnuts can help put their calorie content into perspective.
The Flaky Pastry vs. The Classic Doughnut
The most significant difference is the dough and texture. A classic American-style ring doughnut, like a Krispy Kreme, is made from a simple yeasted dough and isn't laminated. This results in a softer, more uniform crumb. The yum yum's layered texture, a result of lamination and deep-frying, generally makes it more calorie-dense per gram.
Yum Yum Calories vs. Krispy Kreme
For a direct comparison, a Krispy Kreme Original Glazed doughnut contains around 190-195 calories, according to their UK website. A Greggs yum yum, at 323 calories, is significantly higher in energy. Even smaller yum yums from other retailers, around the 215-230 calorie mark, are often still more calorie-dense than an Original Glazed Krispy Kreme when considering the weight difference.
Smart Swaps and Healthier Choices
For those watching their calorie intake, enjoying a yum yum should be viewed as an occasional treat. However, there are healthier alternatives and ways to reduce the calorie impact.
The Baked Alternative
One of the most effective ways to lower the calorie count is to bake a yum yum instead of frying it. This eliminates a large portion of the fat absorbed during deep-frying. Recipes exist for home bakers who want to enjoy a similar treat with a healthier preparation method.
Portion Control and Moderation
If you choose to indulge, practice portion control. A single yum yum can be a dessert, rather than an addition to a large meal. Being mindful of intake is key to enjoying these pastries without derailing a healthy diet.
Making Healthier Glazes at Home
If baking your own, you can also experiment with healthier glazing options. Instead of a thick, sugary icing, consider a lighter dusting of powdered sweetener or a simple fruit glaze made from reduced fruit puree and a touch of agave nectar or maple syrup.
Conclusion
To answer how many calories does a yum yum have, it’s essential to recognise that the number is not universal. The calorie count can range from around 215 kcal to over 320 kcal, depending on the retailer and size. The high-calorie nature stems from the dough lamination, deep-frying process, and the sugary glaze. While a delectable treat, it's best enjoyed in moderation as part of a balanced diet. For those seeking lower-calorie versions, baking at home or choosing smaller portions are excellent strategies.
For more specific nutritional information, it is always recommended to check the packaging or the retailer's official website.
- Official Greggs nutrition data: Greggs Yum Yum - Nutrition Info
Keypoints
- Calorie Variation: A yum yum's calorie count varies significantly by brand, with store-bought versions typically ranging from 215 to 323 calories.
- Deep-Fried and Glazed: The high-calorie content is due to the deep-frying process and the sugary, glazed coating.
- Flaky Dough: The unique, flaky texture is achieved through dough lamination with fat, further increasing its energy density.
- More Calories Than Standard Doughnuts: A yum yum generally has more calories than a typical glazed ring doughnut, like a Krispy Kreme Original Glazed.
- Healthier Alternatives: Baking yum yums at home instead of frying, using lighter glazes, and practicing portion control are ways to reduce calorie intake.