A Breakdown of the 1:1 Diet Price
Unlike traditional diets that may only involve a one-off book purchase, the 1:1 Diet (formerly the Cambridge Weight Plan) is a structured programme with variable costs that depend on your chosen 'Step'. The total price is a combination of purchasing specifically formulated meal replacement products and the ongoing, personalised support from a dedicated consultant, which is included at no extra charge.
Factors Influencing Your Total Cost
Your individual cost will be determined by several key factors:
- The Plan Step: The 1:1 Diet has multiple 'Steps' that dictate how many meal replacement products you consume daily. The most intensive steps involve a higher number of products and thus a higher weekly cost, while later steps integrate conventional food, potentially lowering the product-based portion of the cost.
- Product Choice: The extensive range of products, including shakes, soups, bars, and meals, may have slight price variations, though an average meal replacement costs around £2.99 in the UK.
- Consultant Variability: While the average price is consistent, specific pricing can vary from one independent consultant to another. However, the core products and the free consultant support are standard elements.
The Core Components of the 1:1 Diet Price
The price you pay covers more than just the food. It includes a complete support system designed for success. The components include:
- Nutritionally Complete Products: The cost covers your supply of high-quality, balanced meal replacements for the week. The product range is broad, offering variety to prevent flavour fatigue.
- Product Types: Shakes, smoothies, soups, bars, savoury meals (like Spaghetti Bolognese or Chilli), and porridge.
- Nutritional Value: All products are formulated to provide essential vitamins and minerals required for effective, healthy weight loss.
- One-to-One Consultant Support: Your dedicated consultant is a vital, and included, part of the package. They provide guidance on your plan, weekly weigh-ins, motivation, and personalised advice. This continuous personal support is considered crucial for positive outcomes and is factored into the product cost.
- Technology Access: Many plans also include access to the official 1:1 Diet app for ordering products, tracking progress, and finding recipes.
Comparison: 1:1 Diet vs. Standard Food Bill
To put the cost into perspective, consider how it stacks up against your regular food spending. Many people find that their initial investment in the 1:1 Diet is comparable to, or even cheaper than, their existing weekly grocery bill, especially when takeaway and restaurant meals are factored in.
| Feature | 1:1 Diet (Intensive Step) | Average UK Weekly Food Shop | Takeaway Spending (Monthly) |
|---|---|---|---|
| Cost | Approx. £62.79 per week | Over £77 per week | Approx. £75 per month |
| Inclusions | Products + Free Consultant Support | Groceries, snacks, drinks | Occasional meals delivered |
| Nutrition | Nutritionally complete meal replacements | Variable; relies on careful planning | High in calories and often low in nutrients |
| Support | Personal one-to-one coach included | No professional support included | N/A |
Making a Budget-Friendly Start
If you're unsure about committing, there's a cost-effective way to try the diet. The 1:1 Diet offers a Taster Pack for just £9.99, which includes a selection of six products to sample. It also provides free access to a consultant to discuss your options. This is an excellent way to test the products and the programme with minimal financial outlay.
Conclusion: The Final Word on 1:1 Diet Cost
Ultimately, how much does the 1:1 diet cost is not a single figure but a variable sum based on your specific plan and needs. It includes not only the food but also the invaluable and included one-to-one coaching that differentiates it from many other weight loss methods. For many, the cost is a manageable investment in their health, often offsetting existing, less healthy food expenses. By carefully selecting your starting Step and making use of the included consultant support, you can embark on your weight loss journey with a clear understanding of the financial commitment involved.
