Understanding the Wheat in Artesano Bakery Bread
To determine if Artesano bakery bread is wheat bread, the ingredient list must be examined. The short answer is yes, Artesano bread is made with wheat, but it is not a whole wheat product unless you specifically buy the "Golden Wheat" variety. This is a common point of confusion for consumers who associate the word "wheat" with whole grains, but most baked goods in the United States, including standard Artesano, are made from refined or enriched wheat flour.
The Difference Between Enriched Wheat Flour and Whole Wheat Flour
The primary distinction lies in how the flour is processed. Whole wheat flour is milled from the entire wheat kernel, including the bran, germ, and endosperm. This means it retains more fiber, vitamins, and minerals. In contrast, enriched wheat flour is made from the endosperm only, with the bran and germ removed. This process strips the grain of much of its natural fiber and nutrients. To compensate, manufacturers are required to "enrich" the flour by adding back specific vitamins and minerals, such as B vitamins (niacin, thiamin, riboflavin, folic acid) and iron.
Here are the ingredients found in Artesano bread:
- Enriched Wheat Flour: The main ingredient in standard Artesano bread, providing the soft, fluffy texture.
- Water: Essential for hydrating the flour and forming the dough.
- Sugar: Added for flavor and to feed the yeast, contributing to the bread's golden crust.
- Yeast: The leavening agent that causes the bread to rise.
- Vegetable Oil (Soybean): Used for texture and moisture.
- Sea Salt: For flavor.
- Wheat Gluten: Added to increase elasticity and chewiness.
- Preservatives & Conditioners: Ingredients like cultured wheat flour, soy lecithin, and citric acid extend shelf life and improve texture.
The "Golden Wheat" Artesano Variety
For those specifically looking for a whole wheat Artesano, the "Golden Wheat" loaf is the correct choice. According to its ingredient list, this variety includes whole wheat flour in addition to enriched wheat flour. This combination provides a slightly nuttier flavor and an increase in dietary fiber compared to the original, while still maintaining the soft texture Artesano is known for. The presence of whole wheat flour makes it a more fiber-rich option, though it is still not a 100% whole grain product.
Comparison: Artesano Original vs. Golden Wheat vs. 100% Whole Wheat Bread
| Feature | Artesano Original | Artesano Golden Wheat | 100% Whole Wheat Bread (example) |
|---|---|---|---|
| Primary Flour | Enriched Wheat Flour | Enriched & Whole Wheat Flour | 100% Whole Wheat Flour |
| Whole Grain Content | None | Some | 100% |
| Flavor | Mild, slightly sweet | Mild, slightly nutty, with honey | Hearty, robust, often dense |
| Texture | Very soft and creamy | Soft and creamy, slightly denser than original | Chewy and dense |
| Dietary Fiber | Low | Higher than Original, but not top-tier | Significantly higher |
| Nutritional Profile | Enriched with added nutrients; low fiber | Improved fiber and nutrient content over original | Naturally high in fiber, vitamins, and minerals |
| Best For | Grilled cheese, French toast | Sandwiches, toast | Health-focused sandwiches, toast |
The Marketing of Artesano Bread
Artesano bread is marketed using the term "artisan-style," which refers to its taste and texture, not necessarily its traditional or whole-grain ingredients. This marketing approach creates the impression of a rustic, whole-grain product, but the reality is that the bread is a highly processed commercial product designed for mass appeal. The soft, thick-sliced loaf is a result of specific ingredients like enriched flour, soybean oil, and wheat gluten, which create the desired texture and mouthfeel.
The Role of Enriched Flour
Enriched flour has long been a staple in commercial bread production because it produces a consistently soft and light product. For Artesano, this means a reliable texture that is a key part of its appeal. However, it is a significant departure from the ingredients of a truly artisanal loaf, which often features simpler ingredients and a higher proportion of whole grains. While enriched flour does contain added vitamins, many health experts prefer whole grain products for their complete nutritional profile, including the naturally occurring fiber.
Artesano Varieties and Ingredient Transparency
Sara Lee and Alfaro's (affiliated brands) make it easy to understand the distinction by clearly labeling their varieties. The "Original" Artesano bread lists enriched wheat flour as the first ingredient, while the "Golden Wheat" loaf specifically lists both enriched and whole wheat flour. By reading the ingredient list, consumers can make an informed choice based on their dietary needs and preferences. This transparency is crucial for anyone trying to understand the difference between standard bread and whole grain options. While Artesano offers a tasty and popular option, it is not a 100% whole grain wheat bread.
Conclusion
In summary, Artesano bakery bread is indeed made with wheat, but its standard varieties are not whole wheat bread. The original loaf relies on enriched wheat flour, while the "Golden Wheat" option is a blend of enriched and whole wheat flour. To enjoy the full health benefits of whole grains, consumers should choose a bread labeled as "100% whole wheat". Artesano provides a soft and flavorful alternative, but it is important to be aware of the difference in ingredients and nutritional content. This knowledge empowers you to choose the best loaf for your lifestyle and dietary goals. For more detailed information on food labels and nutrition, consider checking out the Center for Science in the Public Interest.
This article was created based on information available in October 2025. Always check the latest packaging for the most current ingredients and nutritional information.
